ROB RASKIN - Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
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SUCCESSFUL GOAL-SETTING

Now that you have Established and written down YOUR DREAM, next we will work on establishing some clearly defined GOALS.

GOALS:

One of the first things we need to talk about with regards to goals is this:

 

Axiom Number Twelve URGENCY

Nothing happens unless YOU MAKE IT HAPPEN. If you don’t have a TIME by which a specific Goal is to be met, the odds are that you will not only not achieve your Goal, but you may also lose Focus of your Goal.

Think about some of the Goals that you have had in the past. Have you achieved them? Did you move toward them with URGENCY? Was there a “drop-dead-date” by which time your Goal MUST be achieved?

When you give yourself a deadline, you create a time frame by which time you expect from yourself that the Goal you have set is to be realized.

URGENCY IS A CRITICAL PART OF SUCCESSFUL GOAL SETTING!

Another CRITICAL part of SUCCESSFUL Goal setting is determining HOW you are going to achieve the Goal. You may have heard the saying that “Most people don’t plan to fail – they just fail to plan.” This is so true for so many.

HAVING A GOAL DOESN’T MEAN ITS EVER GOING TO BECOME A REALITY!

Remember that in Chapter One we discussed the UNIVERSAL TRUTH that everything that happens starts first with the THOUGHT.

It follows logical thought, then, that having the Goal – the thought, the idea, that Goal that you have in mind, is a CRITICAL step toward achieving it. BUT, CLEARLY it is not the ONLY STEP toward achieving it. Rather, in addition to defining WHAT the Goal is, you need to define WHEN you will achieve this Goal, and HOW you will achieve this Goal.

Otherwise, what you have is simply an idea, not a methodical call to action.

WHAT your goal is, WHEN you will achieve it, and HOW you will achieve it. THESE are the three CRITICAL ELEMENTS to be SUCCESSFUL in achieving your goals.

CREATING GOALS:

Now we’re going to create a list of GOALS! This is EXCITING, because you are shaping Your Dream, which is more of a lifestyle, by adding tangible Goals of physical things that you want to achieve.

YOU ARE NOW BUILDING YOUR BLUEPRINT FOR YOUR LIFE!

I have my Goals in a frame on the wall right in the front of my desk just next to my monitor. It a CRITICAL PART of my SUCCESS. I am FOCUSED on EXACTLY what it is that I am expecting myself to accomplish, and the Date by which I expect to accomplish them!

Since Goals must have time frames by which time they are to be achieved, it is best to design your list of Goals in time-frame order this list is the list of Goals that you will see every day. They will become a part of your daily thought process.

As you are probably beginning to see, PREPARATION IS A CRITICAL STEP TOWARDS SUCCESS. So often, people get an idea of what they want to achieve, and set off to achieve it WITHOUT:

  • having a plan,
  • taking personal inventory,
  • thinking about what their quest will take,
  • having goals along the way,
  • working toward their ultimate dream,
  • knowing where they are and
  • knowing what they need to do to get where they want to be.

To quote Vince Lombardi once more, “Practice doesn’t make perfect. PERFECT practice makes perfect.” And so it is with SUCCESS. Sometimes it happens by accident, and when it does, it’s a beautiful thing to witness. But we’re not playing the odds here. We’re talking about YOUR SUCCESS here. And in order for YOU to have the BEST CHANCE AT SUCCESS, we’re going to take the time to leave NO STONE UN-TURNED.

It makes no sense to rush into business without taking all of these factors into consideration. Knowing yourself well, knowing what you want, planning how to get it, paying attention to detail, and then confidently and methodically executing your plan is what we are doing together throughout this Course.

Preparing in this manner offers you the BEST POSSIBLE OPPORTUNITY FOR YOUR OWN PERSONAL SUCCESS! Keep in mind that this list shall include only Goals that require financial achievement.

Follow this format:

Today’s date                        MY “REWARD” GOALS

DATE FOR                                  MY                                        COST

ACHIEVEMENT                        GOAL                                  OF GOAL

For example:

1) By  7/01,          $ 25,000 CASH in bank account 451-21-2       $  25,000

2) By 10/01,           BRAND NEW Harley Fat Boy                       $  25,000

3) By 12/31            BRAND NEW BMW M-5 Convertible          $  60,000

Whether it’s a new car, extra money in the bank, to pay off your home, or to put your kids through college, whatever your dream may be, list them in order of the date you want to achieve them by.  I normally keep 12 goals on my list. You may only have 5, or you may have more than 12. The purpose of this exercise is for you to build some Reality into your Dream.

Axiom Number 13 – THE POWER OF POSITIVE THINKING

What you have just created is a list of the Goals that MOTIVATE you. You now have TANGIBLE ways of proving to yourself that you are on YOU OWN PERSONAL JOURNEY TO SUCCESS.

You are working toward YOUR DREAM, part of which is YOUR “REWARD” GOALS!

HOW EXCITING!

However, there is one CRITICAL ELEMENT that we need to now ADD to our “REWARD” GOAL list. And that element is the POWER OF POSITIVE THINKING.

How do we do this? We do this by making a POSITIVE ASSUMPTION. The POSITIVE ASSUMPTION that we make is that we ASSUME that we have ALREADY ACHIEVED THE GOAL!

Here’s how it works.

In the example listing of goals, our first “REWARD” GOAL entry is:

1) By  7/01,          $ 25,000 CASH in bank account 451-21-2       $  25,000

This entry resembles a “wish list”, doesn’t it! Well, we’re not making this list for Santa to deliver it to us. This is a Goal that we are going to EARN and FEEL GOOD about!

Its time we add two words to this entry to start training our minds toward the POSITIVE DIRECTION OF SUCCESS in which we are headed.

TWO SIMPLE WORDS:

I HAVE …

Look at the difference it makes to add, “I HAVE” to your “REWARD GOAL” list.

1) By  7/01, $ 25,000 CASH in bank account 451-21-2       $  25,000

1) By  7/01,   I HAVE   $ 25,000 CASH in bank account 451-21-2     $  25,000

Now, imagine reading this every time you sit down to work on your computer, every time you’re waiting for a file to download, or a program to load. Your mind starts to OWN that Goal that you’ve set for yourself.

By having your DREAM in WRITING, and by having your REWARD GOALS in WRITING, FRAMED, IMPORTANT, and ACCESSIBLE, you have now thought about how you see your IDEAL LIFE.

You have DEFINED YOUR DREAM, you have WRITTEN IT DOWN, you have now ADDED YOUR GOALS, and you have POSTED IT in a CONSPICUOUS PLACE for you to READ and INTERNALIZE on a CONTINUOUS BASIS.

I HOPE YOU CAN SEE HOW EXTREMELY POWERFUL THE WORK THAT WE ARE NOW DOING IS IN RELATION TO YOUR SUCCESS!

COMPLETING YOUR “REWARD” GOALS

Okay, you have now finished your “REWARD” GOAL list. You should now have your DREAM and your “REWARD” GOALS in order for you to print them out, frame them, and put them up somewhere where you can see them and read them consistently.

To complete them, you need to add this entry:

“MY SUCCESS IS GUARANTEED AND CANNOT BE STOPPED BY ANY MEANS WHATSOEVER.”

Having YOUR DREAM, and YOUR “REWARD” GOALS, framed and in front you, including dates and costs for your “REWARDS”, is a Fundamental, Positive, and Critical part of YOUR JOURNEY toward SUCCESS!

Axiom Number Fourteen – POSITIVE AFFIRMATIONS

Now that you have created Your Dream, and Your Goals, you are on our way to creating the overall blueprint that will constitute YOUR JOURNEY TOWARD SUCCESS.

But first we must go back and tie in the Self-Confidence, Self-Worth, and Self-Determination that we spoke of in Chapter One, as well as the Focus, Commitment and Desire that we spoke about in Chapter Two. Just because we raised these issues, doesn’t mean we have everything we need to just roll on ahead.

Remember we discussed that there may be areas that need to be worked on, and that there were some simple exercises for doing just that? Well, what we’re going to do now is to create a listing of POSITIVE AFFIRMATIONS.

These are Positive Statements that you will read every day as well as Your Dream and Your Goals while you are at your desk, to build your Confidence and to solidify where you are.

Now before we go any further, let’s talk for a minute about what I mean when I say, “where you are.”

There’s a saying that goes: “You’re only as strong as your weakest link.”

There are 4 major areas in which every human being must be strong. Otherwise, your weakest area is the one in which you are most exposed.

These 4 areas are: MENTAL, EMOTIONAL, PHYSICAL, and SPIRITUAL.

It’s important to discuss these 4 areas one at a time so that you can formulate your POSITIVE AFFIRMATIONS to be the best that they can be for you.

Your body is like a machine. Taken care of, it will produce optimal results. Not maintained, its performance will not be the best. Your Mental, Emotional, Physical and Spiritual worlds must all be addressed if you are to be operating at your finest level.

MENTAL – What do you enjoy doing on a regular basis to stimulate your mind to keep it healthy? Do you like to read? Play chess? Solve crossword puzzles? Whatever you like to do, you MUST stimulate your mind on a consistent basis having nothing directly to do with work. Otherwise your thinking will get dull, and you will not operate at your best.

EMOTIONAL – Your EMOTIONAL HEALTH is not as easy to nurture as your Mental Health but equally critical. Some of the things that you can do for the betterment of your Emotional Health are: listen to music that moves you, spend quality time with loved ones, treat yourself to something you enjoy and is positive. Examine what if anything is an emotional burden in your life.

Then recognize it for what it is, and deal with it. Whether it involves Self-help readings or counseling, if you have an emotional hole in your heart, you will be preoccupied with that dilemma and unable to give your best effort to YOUR JOURNEY TO SUCCESS.

PHYSICAL – Your PHYSICAL HEALTH is pretty easy to maintain. It takes a minimum of 3 hours per week, 30 minutes for three times a week for light exercises, and 30 minutes for three times per week for aerobic exercise such as treadmill, life cycle, etc. A doctor of course must clear this since there’s no way for me to know what your specific conditions are. But I CAN tell you that you will perform better if you keep oxygen pumping to your brain, if you “feel” good, and if you feel good ABOUT YOURSELF. If you think that because you are running an Internet Business, you can let yourself go, THINK AGAIN!! You are supposed to be very own BEST FRIEND, so take care of yourself!

SPIRITUAL – Your SPIRITUAL HEALTH is based upon your own feelings that you are happy with the person that you are, with the path that you are on, with your beliefs, whatever they may be, and with the amount of time and effort you dedicate in this area. If you are preoccupied wondering what life is all about, how you fit in to the cosmos, what the purpose is of the universe, then devote some time to reading and learning and wondering. For those areas to which you ARE comfortable, put aside time each week to use in a way that is meaningful for you.

The lesson to be learned here is not to get so caught up in Your Journey to Success that you change for the worse. Money has the capacity to change people, a lot of times for the worse. Its not because money is evil. Its because lots of times people think that money somehow makes you a better person. NOT TRUE! Here’s one of my quotes: “The only thing difference between a fool and a fool with money, is the money!” If you’re a fool, you’re a fool, regardless of how much money is in your account or of how many toys you have. We’ve all known people with hearts of gold, that have very little money, and people in the news that have LOTS of money, toys, fame, and prestige, that we would not want to call our “friends.”

Having explored the “FOUR HOUSES”: Mental, Emotional, Physical, and Spiritual, as they are sometimes called, let’s take a minute and think about which of these areas are your strongest areas and which of these areas are ones that you need to focus upon.

We are now going to create a THIRD page for you to put up next to your DREAM and Your Reward Goals. This page is your listing of POSITIVE AFFIRMATIONS. Its importance should be apparent to you because in prior Chapters we discussed all that you need in order to be SUCCESSFUL.

These AFFIRMATIONS help to tie the ideas together into one page of reminders of all that you want to be, so that you can strengthen yourself internally and help yourself to achieve your dream.

Follow this format. The first six affirmations should be written exactly as these are. You should modify the next 4, for the “four houses” so that they are meaningful to you personally. The last two should also be written exactly as they are.

 

POSITIVE AFFIRMATIONS

 

  • I am a CONFIDENT person and I achieve my goals
  • I look at myself in a POSITIVE MANNER because I am a good            person
  • I am entitled to SUCCESS and will work with DETERMINATION to achieve my goals.
  • I have the ability to FOCUS on my DREAM
  • I have the COMMITMENT to dedicate myself to my own SUCCESS
  • I have the desire to SUCCEED.
  • (MENTAL) I read, play chess, work crossword puzzles, daily
  • (EMOTIONAL) I listen to classical music, spend time with loved ones, daily
  • (PHYSICAL) I work out a minimum of three hours per week
  • (SPIRITUAL) I read scripture, go to worship, etc. daily, weekly

 

11)    MY SUCCESS is GUARANTEED and CANNOT BE STOPPED BY ANY MEANS WHATSOEVER.

  • I HAVE SET MY MIND TO ACHIEVE MY DREAM. I AM A WONDERFUL, CAPABLE HUMAN BEING AND I WILL ACHIEVE MY DREAM AND MY GOALS!

As a side note, if you want to add to this list, the things in life that you are grateful for, this would add to your Strength of Character and Conviction as we ready ourselves to move forward and to take the next step, which is to QUANTIFY our DREAM.

After number 10, and before the last 2 Affirmations, these are my additional 6 Affirmations, listed as number 11 through number 16 on my POSITIVE AFFIRMATION list:

I am grateful for the love from and for a higher power

I am grateful for the love I have from and for myself

I am grateful for the love I have from and for my wife and children

I am grateful for the love I have from and for my fellow people

I am grateful for the gift of being able to both give and receive love

I will continue to work on being the very best person I can be

For me, these serve as a constant reminder of exactly where I am in life. It keeps me balanced and focused on everything that’s important to me. It’s the foundation for my blueprint. As we continue, we will build the blueprint that will constitute the framework of Your JOURNEY TO SUCCESS.

I’d like to close this Chapter with a quote from Eleanor Roosevelt:

“The future belongs to those

  Who believe

  In the beauty

  Of their Dreams.”

CHAPTER THREE REVIEW:

 

In this Chapter we learned Three Important Axioms:

Axiom Number Twelve URGENCY

Nothing happens unless YOU MAKE IT HAPPEN. If you don’t have a TIME by which a Specific Goal is to be met, the odds are you will not only not achieve your Goal, but you may also lose focus of your Goal.

Axiom Number Thirteen THE POWER OF POSITIVE THINKING

In the case of Your REWARD GOALS, you do this by making a POSITIVE ASSUMPTION. The POSITIVE ASSUMPTION that you make is that you have ALREADY ACHIEVED THE GOAL!

Axiom Number Fourteen POSITIVE AFFIRMATIONS

“You’re only as strong as your weakest link.”

In Chapter One we discussed the three internal qualities that you must have in order to be SUCCESSFUL.

  • Self-Confidence
  • Self-Worth
  • Self-Determination

In Chapter Two we discussed the three character traits that you

Must have in order to be SUCCESSFUL.

  • Focus
  • Commitment
  • Desire

And now, in Chapter Three, we are talking about the three things you must do in order to be SUCCESSFUL.

  • Determine Your Dream and Your Goals
  • Determine WHEN Your Goals will be achieved
  • Determine HOW will you achieve it

There are 4 major areas in which every human being must be strong. Otherwise, your weakest area is the one in which you are most exposed.

These 4 areas are: MENTAL, EMOTIONAL, PHYSICAL, and SPIRITUAL.

It’s important to consider each of these 4 Critical areas one at a time so that you can formulate your POSITIVE AFFIRMATIONS to be the best they can be for you.

Your body is like a machine. Taken care of, it will produce optimal results. Not maintained, its performance will not be the best. Your Mental, Emotional, Physical and Spiritual worlds must all be addressed if you are to operate at your finest level.

DREAM, BUT DREAM BIG!

One of the VERY FIRST PRINCIPLES of creating Your Own Success is exactly this:

 

Axiom Number Four  – NO LIMITS!

 

If you feel that there is a ceiling, there is. But there is ONLY a ceiling as long as you believe its there. It’s sort of like when they train elephants. They put a chain around the elephant’s leg so the elephant can’t go more than a certain distance from the pole. After a while, the elephant learns that it can’t go past a certain point, and it stops trying. The trainers then remove the chain and the elephant never goes past that point again.

 

 

We do this to ourselves. Conditioned from when we were little, we grow up with our own ceilings, our own limits. And they are very real to us. Unless and until we change our THINKING, we will never change our REALITY. In Chapter One we talked about the correlation between THINKING AND SUCCESS. Now let’s talk about how to DREAM AND DREAM BIG!

 

 

Whether your dream is to retire within 3-5 years with a certain lifestyle, or to continue to build a dynasty, you’ve got to have YOUR DREAM in order to keep yourself motivated and focused.

 

 

Being an Independent Business Owner demands that you put in the amount of effort that is required so that you ultimately Achieve Your Dream. Remember that you are doing this for YOU, so give yourself a full effort. In Chapter One we also talked about having Self-Confidence, Self-Worth, and Self-Determination. There is nothing more devastating to your attempts at Success than negative self-talk. NONE!

 

 

 

We will talk about goals soon enough, but first, before we write down tangible goals, we must determine what your DREAMS are.

 

 

Axiom Number Five – DEFINE YOUR DREAM

 

 

Let’s Dream a little right now. It’s not as easy as you might think!

 

 

Let’s start by defining what a Dream is, because some people just don’t know how to Dream!

 

 

There’s a big difference between a DREAM and a GOAL.  A Dream is the lifestyle created in part by the Achievement of Your Goals. In other words, a “new car” would be a Goal; a new home would be a Goal, etc. But the life you can see yourself leading; now that is bigger than any one Goal, and that is your DREAM.

 

 

Lots of people are afraid to Dream Big, usually out of fear of failure, or looking foolish as a result of failing. This may make perfect sense based once again on how they were raised.

 

 

This is VERY CRITICAL TO YOUR SUCCESS so pay close attention to what we are about to discuss.

 

 

Growing up, most of us have been taught to do our homework, study, be prepared, and get good grades. There was shame in failure. You wouldn’t want your parents to know if you failed a test, and depending on what group you were associated with in school, you may be chastised for failing. Failing is considered bad in almost every sense. Failed marriage, failed drivers license test, failed math class, failed etc.

Not only is failure considered shameful, but so is even standing out in the crowd. How hard to kids work to “fit in?” whether it’s the right sneakers, styles or colors? How about hairstyles, peer pressure for drinking, smoking, sex and drugs? It never ends. Most people want to fit in and need to fit in.

 

 

While there are a lot of pluses to being raised to Succeed, there are also some serious negative side affects to having such a deep seeded fear of failure. Let’s talk about how some of the side effects of what we learned while growing up affects us in a negative manner as we strive to build a SUCCESSFUL BUSINESS.

 

 

Axiom Number Six – ASSUMING RISK

 

 

On my Web Site, I quoted George Gilder, who is well known for his definition of what an Entrepreneur is at the core of his own self.

 

 

ENTREPRENEUR

 

 

He casts aside his assurance of 40-hour weeks,

Leaves the safe cover of tenure and security,

And charges across the perilous fields

Of change and opportunity.

 

If he succeeds,

His profits will come

Not from what he takes from his fellow citizens,

But from the value they freely place

On the gift of his imagination.

 

 

The KEY WORDS in these words of wisdom are the FIRST three words of the second part of his definition of Entrepreneur:

 

 

“If he succeeds”

 

 

An Entrepreneur is an individual who does NOT follow the crowd.

 

An Entrepreneur is NOT an individual who is afraid to stand out.

 

An Entrepreneur is NOT the kind of person to be content earning a wage and living within the means of that wage.

 

An Entrepreneur is a person who recognizes the RISK involved as he:

 

“CASTS ASIDE the assurance of a 40-hour week,

Leaves the SAFE COVER of tenure and security,

And charges across the PERILOUS FIELDS…”

 

 

Axiom Number Seven RISK IMPLIES THE POTENTIAL FOR FAILURE

 

 

Perhaps the character traits that suit a businessperson best are now becoming more clear to you. These include:

 

  • Taking a risk,
  • Standing out in the crowd,
  • Subjecting yourself to ridicule, and
  • Recognizing the potential for failure

 

 

These traits, which ALL SUCCESSFUL BUSINESSMEN MUST have, are all in DIRECT OPPOSITION to everything we learned growing up!

 

Now, all of a sudden, at whatever age you are, you are making the transition from what is comfortable for you from your childhood memories, to taking a chance, a risk, of recognizing that the possibility for failure exists! After all, you’re NOT playing it safe. You ARE giving up the “security” of 40-hour weeks!

 

 

Can you hear your heart beating fast? Are your palms the least bit sweaty? Are you feeling a wee bit queasy? WELCOME TO THE WORLD OF BUSINESS, MY FRIEND!

 

That adrenaline rush that you feel, that EXCITEMENT of feeling like you’ve got the confidence to go forward and reach for YOUR BRASS RING,
THAT’S WHAT I’M TALKING ABOUT WHEN I SAY YOU NEED TO HAVE SELF-CONFIDENCE, SELF-WORTH, AND SELF-DETERMINATION!

 

 

Here are some words of wisdom coined by yours truly:

 

“IF YOU’RE NOT CHASING

  YOUR DREAMS,

  YOU’RE NOT LIVING!”

 

 

I hope you are starting to see that it takes some Character Traits that are either part of your personality right now, or in need of being developed, in order to be Successful In Business. As promised, you’ll learn step by step exactly how to do everything you need to do to be Successful running Your Business, but before we get to the nuts and bolts, we have some more work to do on DREAMS and GOALS.

 

 

AFTER ALL, IF YOU DON’T KNOW WHERE YOU’RE GOING, HOW WILL YOU KNOW WHEN YOU GET THERE?

 

Let’s try to take a deep breath and clear our mind so we can think clearly. A cleansing breath is achieved by taking a deep breath in through the nose, holding it for several seconds, and then blowing the breath out through the mouth. Cleansing breaths are very powerful, so you do not want to do more than 3 at any one time or you may become dizzy. However, this is a very useful technique to calm yourself down whenever you feel your anxiety level increase.

 

 

So take a minute right now, close your eyes (I am assuming you are not operating heavy equipment right now!) and take a deep breath in through the nose, then hold it for 5 seconds, then blow the breath out through your mouth. Repeat this procedure 3 times so that you are relaxed and ready to Dream.

 

 

Now, think about YOUR DREAM. Not a “thing” likes a house or a car. Your OVERALL Dream. Financially free to sail around the world? Do you have a Villa in France? Are servants drawing your bath? Do you own your own plane? Are you a professional golfer? Are you retired? Are you an investor with millions of dollars? Are you a parent with two kids in college and the funds to afford a fine lifestyle in addition to tuition?

 

 

I remarried not long ago, and my new bride, Kathey and I both share a similar Dream. We both would love to spend time in Hawaii when it is too hot or too cold in Las Vegas, and we’d like to spend some time in Pennsylvania enjoying the change of season. We’d love to be able to go to Europe when we want to do so, not be tied down to a job and not have to worry about what things cost.

 

 

We want freedom. THAT’s our REAL DREAM. Freedom to choose what we want to do with our lives. We don’t want to build someone else’s dream, working a 40-hour week, for what “feels” like security until the pink slip comes in the pay envelope.

 

 

We’ve envisioned our LIFESTYLE, and we’ve recognized that we want to be FREE to enjoy life to its fullest. And what that means to US is what I just shared with you. Your definition of living life to its fullest may be very different than ours.

 

 

But the one thing that ALL ENTREPRENEURS have in common, is this:

 

 

WE WANT OUR DAY IN THE SUN!

 


We want it ALL, and THEN some! We DO NOT WANT to work 40 hours a week and NEVER GET ANYWHERE! WE REFUSE!

 

 

Entrepreneurs have THEIR OWN IDEAS OF HOW THEIR LIFE SHOULD BE LIVED. And they’re GOING TO REACH OUT AND GRAB IT!

 

 

By the way, when I capitalize the letters like I have done in the paragraph above, its because I am VERY PASSIONATE about what I do! I LOVE BEING FREE TO REACH FOR THE STARS, TO DREAM BIG DREAMS, AND TO CONTROL MY OWN DESTINY!

 

AND THAT’S WHAT THIS IS REALLY ALL ABOUT, ISN’T IT???!

 

 

Now, before we talk about Goals, let’s talk about how many of us have thought for our entire working lives, and why this way of thinking is DEVASTATING to our Journey toward SUCCESS.

 

 

Almost every one of us judges our job, position, or career at least in part as being a “good” job or a “bad” job based in large part on the pay.

Person one: “He’s making $18 an hour!”

Person two: “Hey, not bad”

 

Person one: “She started at $35,000 per year!”

Person two: “Oh she must be very happy!”

 

Person one: “He’s only making $400 a week.”

Person two: “I’ll bet he’s glad just to be working.”

 

 

Well, my friends, here it is:

 

 

Axiom Number Eight UNLIMITED PROFITS ARE THERE FOR YOU

 

 

I’m not talking about “good” money.

 

 

I am talking about UNLIMITED money!

 

 

When you are done with this entire Course, all three parts, you will see the whole picture of what I am talking about, but I want to make this point as clearly as I can:

 

 

THE AMOUNT OF PROFIT YOU EARN IS ENTIRELY UP TO YOU!

 

 

But the first thing you MUST do, which is TOTALLY ESSENTIAL, is to STOP thinking in terms of how much money you make per hour, per week, per month, or per year.

 

 

 

People who are SUCCESSFUL in Business NEVER EVER EVER

DO THIS ONE THING:

 

 

Axiom Number Nine NEVER TRADE TIME FOR MONEY!

 

 

When I talk of no limits as to how much you can make, let me give you an example. Suppose someone came along right now and said they’d pay you $50 an hour, 40 hours per week, on a guaranteed contract for however much time you specify. That’s $2000 a week, $8000 a month, for your choice of time. 1 year, 2 years, 5 years.

 

 

If you take this offer, you’ve sold yourself out as far as your Dream is concerned, haven’t you? Unless your Dream was small enough to be able to be achieved with a $100,000 gross annual salary, less taxes of course, you are compromising your Dream. You’re giving up. You’re taking the safe way out.

 

 

If someone offered you $100 an hour, or $200 an hour, or $500 an hour, or $1000 an hour, you’d be “settling” for that amount. Now perhaps you’d be PLEASED AS PUNCH with $1000 an hour for a 40 hour week. That’s $40,000 a week! $2,000,000 per year! That’s a LOT of money!

 

 

That is, as long as your dream doesn’t include having multiple mansions in different countries with your own jet, pilot and staff !!!!!

 

 

My point is that whenever you “settle”, and that’s what you’re doing when you work for wages, you are compromising Your Dream for “safety”, and I put that word in quotes because you really do not control your own destiny. And at some point, perhaps you’d rather modify your Dream and take the “sure thing.”

 

 

But what if you didn’t take $100 an hour, which is a $200,000 gross income, $150,000 net, and instead, you followed your dream, you created your own dynasty, and you did considerably better than $200,000 per year.

 

 

DO YOU HAVE ANY IDEA HOW MANY MULIT-MILLIONAIRES, BILLIONAIRES, AND MULTI-BILLIONAIRES WOULD NEVER HAVE EXISTED IF THEY DIDN’T HAVE THE GUTS TO FOLLOW THEIR DREAM?

 

 

There’s so many it’s mind-boggling. What if Bill Gates went to work for IBM for $200,000 per year? Would he be worth 50 BILLION DOLLARS TODAY?

Have we not heard of Donald Trump? What if he became a builder and built small homes in the suburbs? Would he be THE DONALD??

 

 

My point is that as they say in baseball:

 

 

“You can’t steal second, AND keep one foot on first.” In order to reach for the brass ring, You’ve GOT TO TAKE A CHANCE.  You’ve got to take a chance so at the end of the day, you can say “I left it all on the field. I’ve lived a full life. I am good-tired. I met life head on. I did not live in fear. I did things MY WAY. I had a dream, and I followed MY dream. I did NOT build someone else’s dream.”

 

 

Such is the Mind, Spirit and Soul of the ENTREPRENEUR. A person with Dreams, Guts and Desire. A person to be Respected, Revered and Admired. A person that has earned the right to walk with “that” swagger because they had the Strength and the Conviction to follow their Own Guiding Light.

 

 

For many years, I had a poster on my wall at my office: It said:

 

“Only those who risk going too far can possibly know how far they can go.”

 

 

For me, I’d rather be IN THE GAME, and wind up hurt, than sit on the bench and wonder what might have been.

 

 

I’d like to close this Section with a quote from the great philosopher Henry David Thoreau:

 

 

“If a man doesn’t keep pace with his companions,

 Perhaps it is because he hears a different drummer.

 Let him step to the music which he hears,

 However measured or far away.”

 

 

DARE TO BE DIFFERENT! Remember, if you’re not the lead dog, the view is all the same!

 

 

DREAMS:

 

 

For this section, you will need a pen and paper. You’ve purchased this Course, so you should get the most out of it! You might be thinking that you’ll get the pen and paper later. I know you’re comfortable, and you don’t feel like getting up. But trust me, you will get more out of this exercise if you have a pen and paper!

 

 

When we first spoke about DREAMS, I purposely did not have you have a pen and paper for that exercise because I wanted you to relax, and let your mind Dream. We learned that the DREAM is the bigger picture. It is the overall achievement. It is how you see yourself in your ultimate life’s picture.

 

Take a moment to write down your DREAM. Because before we go any further, into goal setting, we need to have the Dream clearly identified.

 

 

Here’s an example of a Dream written down at the top of your page:

 

 

Today’s Date:

 

By my  _______th Birthday on _______, I want to be financially independent, free to travel the world, play golf three days a week, help those that I can, maintain my health, feel good about what I have accomplished, and most of all, have peace and happiness in my heart.

 

 

Now, before we go ANY further, let’s ask the tough question:

 

 

Axiom Number Ten – ACHIEVING YOUR DREAM

 

 

Here’s the question:

 

 

CAN YOU ACHIEVE YOUR DREAM DOING WHAT YOU ARE DOING NOW?

 

 

The decision as to whether to go into business straight ahead, full-speed, with the intent in every fiber of your being to BE SUCCESSFUL in business, is founded upon a number of factors. Of all of the factors, the single most critical factor is simply this: You have a DREAM – can you reach it doing what you’re doing now?

 

 

If the answer is YES, then by all means consider staying your course. After all, why deviate from the path that will take you to your Dream? Where else would you want to go?

 

 

If on the other hand, you cannot achieve your Dream by doing what you are doing now, then the next question is:

 

 

IS YOUR DREAM IMPORTANT ENOUGH TO YOU TO MAKE THE 100% COMMITMENT THAT IT WILL TAKE TO CHASE IT?

 

 

Axiom Number Eleven FOCUS, COMMITMENT AND DESIRE

 

 

FOCUS: If you do not have a clear picture in your mind, and written down on your wall, of what you ultimately are trying to achieve, you will NEVER get there. In actuality, most people don’t know what their Dream is, let alone how to get there. That’s why we are taking the time that we need to take to first make sure that are starting out with the proper Foundation for Success.

 

 

COMMITMENT: Are you the kind of person who makes a commitment, and keeps that commitment no matter what? If you are late for an appointment, do you call? Is your word your bond? Once you put your mind to something, is there no stopping you? Focusing on your Dream is the first step. Being committed to stay on your path is your second step.

 

 

DESIRE: This is where your PASSION for Achieving Your Dream becomes the fire that fuels your efforts. You can be focused on what it is you are trying to accomplish, and you can be committed to work along on your path. But if you don’t have that BURNING DESIRE, that INNER FIRE, that INTENSITY, that you KNOW in your Heart and in your Soul that you WILL ACHIEVE YOUR DREAM, No Fire equals No Dream. It’s just that simple.

In Chapter One, we discussed THREE CRITICAL ELEMENTS:

 

 

Self-Confidence, Self-Worth, and Self-Determination. These are all concepts that relate to how we think of OURSELVES. Without these three CRITICAL ELEMENTS, we are setting ourselves up for failure because if we are not ready to accept Success, as we start experiencing Success, we wind up in a crisis state. As we discussed, the time to deal with how we feel about Success is BEFORE we get started so we can work on any issues that we may have identified.

 

 

Now, we are exploring three more CRITICAL ELEMENTS. But the difference is that these three elements are not as related to our SELF-IMAGE as they are to the TRAITS that we MUST have in order to achieve that which we set out to achieve.

 

 

The combination of Self-Confidence, Self-Worth, and Self-Determination, combined with the three character traits of FOCUS, COMMITMENT, and DESIRE, make for the foundation of a person who has the BEST CHANCE for SUCCESS.

 

 

In Chapter Three we will Create Our Listing of Positive Affirmations. This exercise will help you to strengthen the following:

 

  • Self-Confidence
  • Self-Worth
  • Self-Determination
  • Focus
  • Commitment, and
  • Desire

Where Success Begins

We are going to come upon CRITICAL TRUTHS, with we will call AXIOMS. These are the inevitable truths, which with we must deal in order to arrive at a SUCCESSFUL journey.

Axiom Number One – THE SINGLE MOST CRITICAL TRUTH ABOUT SUCCESS

If both in your Mind, and in your Heart, you do not Believe that you are entitled to SUCCESS, you will NOT achieve SUCCESS.

Let’s first define SUCCESS. Our definition of SUCCESS for the purpose of this course is that you MET or SUCCEEDED the goals that you set for yourself. We will soon talk about setting goals, and working on a program to achieve them. But for right now, let’s talk about where SUCCESS BEGINS.

Any guesses? I told you that you’d be tested! Think about it for a second. WHERE does SUCCESS BEGIN?

SUCCESS BEGINS in one and ONLY ONE PLACE:

BETWEEN YOUR EARS. IT IS A UNIVERSAL TRUTH THAT EVERYTHING THAT HAPPENS STARTS WITH A THOUGHT.

You’ve probably heard the saying “whether you think you can or you think you can’t, you’re right.”

I have seen SO MANY people FAIL because SUCCESS literally scares the heck out of them. Many people are just as afraid or MORE afraid of success than they are of failure.
However, pointing this out is virtually worthless, if we don’t stop right now and work on identifying what is going on in YOUR head.

Believe me, trust me, and do not doubt this for ONE second. No matter WHAT YOU DO, if you do not FIRST AND FOREMOST have your head in order, everything else that you do will be a half-hearted effort to prove to yourself what your internal self-image really is.

This is a CRITICAL, CRITICAL, CRITICAL area. Don’t skip this part!

Let’s talk a little bit about how we may have been raised because it is the tapes of our childhood that form the adult that we make the transition into becoming.

First, let’s talk about school. Have you ever been taught that it’s okay to fail? Or was your goal from the very first day to get good grades on every exam? This is a double-edged sword, because while you are striving to achieve, which is good, you’re also being taught that failure is unacceptable. And while failure is NOT the desired goal, obviously, there is a valuable lesson in having the self-confidence to TAKE A CHANCE, even though that chance might not bring the desired result.

If you feel that failure is one step closer to success, you’ve got a healthy attitude. Because there is a saying that goes: “The only time you fail is the last time you try.” But if you have a deep-seeded fear of failure, such that if you fail you will feel like you are less of a person, this is UNHEALTHY and will hinder your efforts to be SUCCESSFUL.

Think about this for a second, because there are plenty of things you can do to change your outlook on this issue. But for CERTAIN, if it is the case that you are desperately afraid to fail, SUCCESS will be MUCH MORE DIFFICULT to achieve.
The reason for this is that you cannot REACH FOR SUCCESS without RISKING FAILURE. They go hand in hand. They are not mutually exclusive. You have to feel OKAY with the possibility of failure NOT to proceed based on FEAR. Otherwise, you will lack the frame of mind necessary to make good, objective decisions at critical points in your business evolvement.

Okay, we’ve spoken about school. Let’s talk about our childhood because it is from our childhood that we get our “parental tapes” that helped mold us into the person that we are today.

Did you grow up with SUPPORT? “Johnny, you are a wonderful, valuable, special person. I support you 100% in anything you decide to do and I believe in you 100%.” If you did, then you probably feel this way about yourself: Confident, whole, ready and willing to take a chance, to rise to a challenge, to come out victorious, because that’s how you perceive yourself.

If on the other hand, you grew up with criticism, ridicule, indifference, or abuse, to name a few, you might not be in touch with the Self-Image that you need to have in order to step up to the plate and hit that home run.

There’s an old saying that goes: “If you don’t like the cookie, change the recipe.” I can’t be clearer that WHO YOU THINK YOU ARE DETERMINES WHERE YOU ARE IN LIFE. I have seen SO MANY people with talent, banging their heads against the wall wondering why they aren’t making it. Ninety-nine percent of the time, they aren’t making it because THEY AREN’T LETTING THEMSELVES make it.

Now this is heavy but CRITICAL. If a person who doesn’t have a Clear, Confident Vision of themselves being Successful, gets CLOSE to being Successful, this is UNFAMILIAR TERRITORY to that person and it’s apt to scare the heck out of them. After all, they are fighting a LIFETIME of how they feel about themselves.
Does your little voice inside say “I am not a confident person? I am afraid to take chances. I fear failure, I am NOT the guy with the fancy cars or the big house or the extra cash?” If you are, then getting close to achieving those things forces you to decide if you are the guy that you thought you were, or if you are the guy that you are becoming. This struggle for your own self-identity is something that needs to be identified and worked on NOW because of its CRITICAL RELATION TO YOUR SUCCESS.

Axiom Number Two – ATTITUDE IS EVERYTHING

Well, I am here to tell you that this is 100% TRUE. I have seen this many, many times through the years. Some folks have less talent than others, but Truly Believe that Personal Success is part of their Reality, and these folks wind up being Successful- some Incredibly so.

Others, while sometimes possessing far more talent, do not possess that which is MORE IMPORTANT THAN TALENT – A POSITIVE SELF-IMAGE.

We’re going to talk about the nuts and bolts of everything that goes into making your business a SUCCESS, of course. There are many tangible things that you can do to help your Business to be Successful, including specific Marketing, Sales and Operational aspects of your Business.

But FIRST and FOREMOST:

Axiom Number Three – THE THREE CRITICAL BELIEFS:

• You MUST have the CONFIDENCE that you WILL be SUCCESSFUL,
• You MUST feel that you are ENTITLED to be SUCCESSFUL, and
• You MUST feel that NOTHING can PREVENT your ULTIMATE SUCCESS

You, and ONLY you can address these 3 critical points. If you haven’t ever thought about them in these terms, you may not immediately know the answers. So, let’s take these one at a time and make sure that we Clearly Understand Exactly what’s Necessary so that we are Building your Success upon a Solid Foundation.

You MUST have the CONFIDENCE that you WILL be SUCCESSFUL.

Think back through your life when presented with a final exam in school, or your driving test, or a job interview. Did you BELIEVE in yourself? Having Self-Confidence is a CRITICAL Element to Your Success because by believing that you can MAKE it happen, you do not stand in your own way. There are exercises that you can do to improve your self-confidence if it is lacking. We’ll talk further about these soon.

Only you can answer whether or not you have the confidence in yourself to make the decisions that need to be made when challenges arise. I CAN tell you that beyond the shadow of a doubt if you don’t have confidence in yourself, you will have a MUCH MORE DIFFICULT if not IMPOSSIBLE time being Successful in Business. It is one of the KEY ELEMENTS necessary toward your Success.

You MUST feel that you are ENTITLED to be SUCCESSFUL

This point is really at the heart of whom you feel you are. And this question that is being raised is CRITICAL to your Success. WHY? Because if you don’t feel that you deserve Success, you will sabotage your own chances to prevent yourself from becoming someone that you don’t see yourself as being.

We ALL know people that do this. They get a job, then they get a promotion, things seem to be going well, and bam, they’re out of work for a reason “beyond their control”. Or they put their mind to accomplishing something, they start to get close, and then something always happens to derail it.

This is because you need to have a POSITIVE SELF-WORTH in order to feel that you DESERVE to feel good about what you set out to achieve. You may feel for example that anyone with money is doing something illegal, wrong, or immoral, or that having money will change you in such a way that you will become a snob, or that your family won’t like you. If ANY of these “negative tapes” are playing in your head, you will sub-consciously prevent your own Success because of your concerns.

Feeling good about who you are, and that you are ENTITLED to SUCCESS, is a CRITICAL ELEMENT to your overall success. In the next section we will talk about some of the things you can do to strengthen your own feelings of self worth.

You MUST feel that NOTHING can prevent your ULTIMATE SUCCESS

DETERMINATION is a character trait that is fundamental to achieving any goal that you ever set out to achieve. Imagine how many times your first attempt at something was unsuccessful. And why wouldn’t it be? If it’s your first try at something, by definition you are inexperienced at it.
The likelihood of succeeding at ANYTHING your first time out is certainly not as good as after you try, try again. Yet so many people try something, fail, and give up. Remember the saying, “The ONLY time you fail is the last time you try.”

This is BOTH CRITICAL AND TRUE. WE DEFINED “SUCCESS” EARLIER AS ACHIEVING THE GOAL THAT YOU SET OUT TO ACCOMPLISH. We did NOT say “achieving your goals on the first try,” or “achieving your goals with no difficulty, tough times, obstacles, or challenges.”

The reason for this is that as the saying goes: “SUCCESS is a JOURNEY, NOT A DESTINATION” and this is true from the perspective that when you embark upon a journey to achieve a goal, like ANY journey, you are going to encounter difficulties, tough times, obstacles, and challenges.

At any point in time, you can decide to abandon your goal. Again, only YOU know yourself. Do you quit easily? When you want something, does NOTHING stop you? Or do you try once and give up?

DETERMINATION is one of the MOST CRITICAL ELEMENTS of SUCCESS because it is only by learning from the past, making key adjustments, and TRYING AGAIN, that you can help yourself to Insure Your Success.

Take a minute to think about whether or not you are a determined individual. The reason you’re reading this Course was because you wanted to achieve your goal, which is to be SUCCESSFUL in BUSINESS. In order to do so, you need to know your own strong points and weak points, so you know what to lean on and what to work on as you Build Your Business. In the next section we’ll talk about some of the things you can do to help yourself in this area.

Remember this quote from the great football coach Vince Lombardi, who said:

“Ultimately our success will come not from never failing, but from rising every time we fall.”

Remember that ANYBODY can give up. That’s easy to do. Bearing down, making adjustments, and trying again, and again, and again – now THAT’S what you need if you’re going to be SUCCESSFUL in Business, or for that matter, in ANYTHING that you desire to achieve!

Keep in mind that for many of us, this is a lifelong process. Childhood may have been particularly damaging to our feelings of Self-Confidence, Self-Worth, or Self-Determination. Perhaps you were brought up being told that you’ll never amount to anything, or that you always make bad decisions, or perhaps you were discouraged from an activity that was important to you because someone felt that you weren’t “good enough.” If so, you may have scars from your childhood tapes that you need to work on in order to be able to Touch the Strength that is inside of you.

But make NO MISTAKE ABOUT IT. EVERYONE, and I will emphasize this, EVERYONE, HAS THE ABILITY TO BE SUCCESSFUL. The reason why many are not is because while we go about trying our best, we often don’t go about working on Self-Improvement. A lot of times we either are not aware that we are in need of Self-Improvement, or, we are aware but we don’t know what to do about it.

There’s nobody that I know of that doesn’t have one or more issues that they can be working on to improve. I think that this is part of life’s journey. What I have pointed out to you thus far is that being SUCCESSFUL in BUSINESS is a result in large part of WHO YOU BELIEVE you are. SUCCESS STARTS INSIDE OF YOU, WITH HOW YOU PERCEIVE YOURSELF.

If you have finished this section feeling that you are “good to go” in these areas, then more power to you. I suspect that you’ve been given some food for thought. In thinking about some of the things in life that you have wanted to achieve but did not, be honest with yourself as to WHY you didn’t achieve them. If you have Confidence, Entitlement, and Determination, then what stopped you from Achieving Your Goal?

In the next section, we will talk about some of the easier things you can do to set yourself on the right path. There have been volumes written on Self-Improvement. There’s no feasible way to summarize all of the information on this subject into one Course. But I feel that it is ABSOLUTELY NECESSARY to impress upon you as CLEARLY AS POSSIBLE that BEFORE we ever start talking about the nuts and bolts of business itself, that we need to start with ourselves.

Too often, the assumption is made that each of us is ready, willing, and able to build a Successful Business. It doesn’t work that way. Being Successful MUST FIRST be a STATE OF MIND. There’s a saying that goes “If you can conceive, and you can believe, you can achieve.” Conceiving the idea is the first part, and it’s an easy part. We’ll get to identify ideas and what their chances of success are. And the third part, “you can achieve” is a result of the part that goes: “And you believe”. That’s the WHOLE thing, right there. You’ve got to believe. You’ve got to believe in your idea, but MOST IMPORTANTLY, you’ve got to believe in who you are and that you are entitled to achieve your goal and that you are determined to do so.

Before we leave this section, I want to quickly tell you a story to demonstrate this point because the point of this story is so Very Critical to Your Success.

The New York Mets are a Baseball team that was established in 1962. Out of 160 games in their first season, they lost 120 of them! They were worse than bad. By 1969 however, they won enough games to squeak into the World Series against the mighty Baltimore Orioles.
At that time, man for man, the Baltimore Orioles were giants in comparison. Virtually nobody gave the Mets a chance to beat the Orioles in the best of 7 series.

Nobody EXCEPT the METS, and their loyal fans in the City of New York.

Their slogan was simple: “Ya gotta believe!”

The Mets lost the first game of the series. But then rising to the occasion, the Mets made miraculous plays on both offense and defense, as it became clear that something very special was happening right before our eyes.

The Mets went on to SWEEP the Baltimore Orioles, winning the series 4 games to 1.

There is NOTHING MORE POWERFUL than your belief in yourself. NOTHING!

Every Chapter in this course is important because it relates directly to YOUR SUCCESS.

But NO CHAPTER is MORE important than this one, because without having a SOLID FOUNDATION, you’re not going anywhere.

Selling both sides of your client!

Every person makes decisions based on these factors: logic and reason, or emotion and feeling!

When making a sale, one must sell both sides. This means that your offer must make sense logically, and the client must feel good about it.

The 6th sense is intuition. When you’re presenting an offer, your prospect is saying to themselves: “What do I think about this, and how do I feel about it?” If they get a good feeling, that is their intuition telling them that this is worth buying.

If it doesn’t make sense to them, they won’t purchase it, nor will they purchase it if they don’t feel good about it. It really is that simple, but too often we make the sale process unnecessarily complicated.

People make decisions based on “what’s in it for them,” so they are evaluating not only what you are saying, but also how you are saying it. Do you sound like you believe in what you’re saying? Do you sound confident? What you say is half the battle, but how you come across is critical and often overlooked.

As a 40-year sales trainer and consultant, I can tell you that my best salespeople understood and mastered selling themselves throughout their presentation. Ultimately, if the prospect doesn’t buy you, they won’t buy anything that you represent.

Be confident. Say what you mean and mean what you say and the product or service you represent will sell itself.

This is Rob Raskin of Las Vegas asking you to check back soon because I’ll be posting more of my expert business consultant advice next time!

© 2019 Rob Raskin | All Rights Reserved