ROB RASKIN - Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
Call: 702-240-4309 | Email: info@robraskin.com

Archive for the ‘Review’ Category:

PART THREE AXIOM REVIEW

Axiom Number Sixty-Four YOU ARE ONLY AS STRONG AS YOUR WEAKEST LINK

Axiom Number Sixty-Five UNLESS THERE IS AN URGENT SITUATION REQUIRING YOUR IMMEDIATE ATTENTION, YOUR NUMBER ONE PRIORITY WILL ALWAYS BE TO GENERATE PROFITS.

Axiom Number Sixty-Six TEST ONE VARIABLE EVERY WEEK FOR THE ENTIRE WEEK

Axiom Number Sixty-Seven IF YOU AREN’T STEERING YOUR SHIP, EVENTUALLY YOUR SHIP WILL CRASH AND BURN.

Axiom Number Sixty-Eight IF YOU ARE EARNING $200,000 A YEAR FROM YOUR ONE SITE, IS THERE ANY REASON WHY ANOTHER SITE WON’T ALSO MAKE YOU $200,000 A YEAR?

Axiom Number Sixty-Nine DEFINING YOUR TARGET MARKET AND MAKING SURE THEY ARE REACHABLE IS YOUR FIRST AND MOST IMPORTANT DECISION.

Axiom Number Seventy IF ITS WORTH DOING, ITS WORTH DOING WELL.

Axiom Number Seventy-One SUCCESS STARTS WITH THE MENTAL COMMITMENT AND THEN FOLLOWS THROUGH IN EVERY ASPECT OF EVERYTHING YOU DO.

Axiom Number Seventy-Two – IT TAKES THE SAME EFFORT TO SELL A HIGHER PRICED ITEM AS IT DOES TO SELL A LOWER PRICED ITEM.

Axiom Number Seventy-Three – YOUR GOAL SHOULD BE TO BEAT YOUR DESIRED PROFIT with FRONT-END SALES ONLY, AND THEN TRY TO BEAT YOUR FRONT-END SALES WITH YOUR BACK-END SALES!

Axiom Number Seventy-Four – UNDER NO CONDITIONS SHOULD YOU GO OVER 50% OF THE AMOUNT OF THE PROFIT THAT YOU ARE GENERATING!

Axiom Number Seventy-Five The BIGGER YOU BUILD YOUR AFFILIATE BASE, THE MORE SALES YOU WILL HAVE.

Axiom Seventy-Six BUSINESSES NEVER GO OUT OF BUSINESS ON WHAT COMES IN, BUT RATHER, ON WHAT GOES OUT.

Axiom Number Seventy-Seven: ONCE YOU KNOW HOW TO BE SUCCESSFUL IN BUSINESS, THERE IS NO LIMIT TO YOUR ABILITIES OR TO YOUR INCOME!

PART THREE REVIEW

In PART THREE, we explored an Overview of the Operation of Your Business, including the tasks that are involved and a Schedule for Day-To-Day Operations.

We then proceeded to all of the steps involved in Setting Up Your Business, from Incorporation all the way through Estate Planning.

We devoted a Full Chapter to “THE RIGHT TOOLS” so it is clear as to EXACTLY what is needed to Successfully Build Your Business.

We explored EXACTLY how much it will Cost to Start Up Your Own Business, and we gave several different ways to get started.

After 15 Chapters, we developed the knowledge to put together a COMPREHENSIVE BUSINESS PLAN. We identified 10 Variables that will affect Your Bottom Line, and we discussed in detail how each of these variables is affected.

Then to add to Your Knowledge, we covered all of the Advanced Techniques that were purposely not included in the Marketing Plan and Business Plan so that you can develop a Statistical Base Line from which to make Adjustments and interpret the results.

Now, after completing PART ONE, PART TWO, and PART THREE OF THIS COURSE, you are INDEED READY TO BUILD YOUR OWN SUCCESSFUL BUSINESS.

As shown in the Business Plan, the Amount of Profit that you generate is up to your Execution of each aspect of Your Business. You have been given the KNOWLEDGE necessary to Effectuate Positive changes in every area. The potential for Income is ENORMOUS because once you know how to Build a Web-Based Business, you can easily build as many as you wish to have.

Since it does not require 40 hours a week to Operate a Web-Based Business, if Your Business is generating $100,000 in income for the Year, you can just as easily build four more Web-Based Businesses utilizing the same formula.

You truly are limited ONLY BY YOUR OWN IMAGINATION!

It is my Sincere Hope that you feel that HANDS DOWN, you NOW HAVE ALL THE INFORMATION THAT YOU NEED, in Logical Order, broken down Step-By-Step, and explained CLEARLY, of EXACTLY how to OPEN AND SUCCEED in YOUR VERY OWN WEB-BASED BUSINESS.

As you go forward, if you choose to build Your Own Web Based Business, realize that I am available on a Consulting Basis to help you to Succeed. As long as I have the time, it will my pleasure to assist.

I’d love nothing more than to help thousands of folks just like you to be able to change your lives drastically for the better. With SUCCESS comes freedom, peace of mind, and the time to enjoy everything that you have worked so hard to achieve.

It’s my goal to help as many of you as I can to REACH YOUR OWN DREAMS!

CONGRATULATIONS TO YOU!   YOU ARE NOW READY TO BUILD YOUR VERY OWN SUCCESSFUL INTERNET BUSINESS!!!!

Make Sure to Print Your Copy of:

YOUR SUCCESS GUARANTEED!

YOUR PERSONAL GUIDE TO SUCCESS!

 

YOUR SUCCESS IS NOW IN YOUR HANDS!

CHAPTER EIGHTEEN REVIEW

OKAY! TO GET STARTED RIGHT NOW, HERE’S EXACTLY WHAT YOU NEED TO DO:

  • Create and Post Your Positive Affirmations
  • Identify and Post Your Dream
  • Define Your Budget and Create and Post Your Goals
  • Quantify The Cost of Your Goals
  • Review The 10 Principles of All Business that Are the Same
  • Build the Foundation of Your Business Plan
  • Determine What To Sell and Who Your Market Is
  • Review the Fundamentals Of Marketing
  • Create an EXACT MARKETING PLAN`
  • Review the Fundamental Aspects of All Sales
  • Develop Your Sales Verbiage and Closing Techniques
  • Create an EXACT SALES SITE
  • Evaluate the Business Tasks for Day to Day Business Operation
  • Set Up the Business including Incorporation, Insurance, Etc.
  • Purchase the TOOLS that are required for Success
  • Create YOUR BUSINESS PLAN
  • Review the advanced Tips and Techniques
  • Execute Your Marketing Plan, Monitor Your Statistics and Make the appropriate adjustments

These 18 Steps are laid out in the Order of the Course. Simply Start at Chapter One and Follow the Course Straight Through.

CHAPTER SEVENTEEN REVIEW

In this Chapter we learned Three Important Axioms:

Axiom Number Seventy-Five The BIGGER YOU BUILD YOUR AFFILIATE BASE, THE MORE SALES YOU WILL HAVE.

Rather than spending time in a Chat Room, I’d MUCH RATHER you spend your time utilizing LINK POPULARITY, SUPERSONIC or SPYDER to build a list of Potential Affiliates to contact through the use of MAILLOOP.

Axiom Seventy-Six BUSINESSES NEVER GO OUT OF BUSINESS ON WHAT COMES IN, BUT RATHER, ON WHAT GOES OUT.

Remember, you are indeed only as strong as Your Weakest Link. If you are Strong in Marketing, Sales, Controlling Your Expenses, Testing, and Operating Your Business Plan SOUNDLY, THEN YOU WILL SEE THE SUCCESS AND GENERATE THE PROFITS THAT YOU DESIRE!

Axiom Number Seventy-Seven: ONCE YOU KNOW HOW TO BE SUCCESSFUL IN BUSINESS, THERE IS NO LIMIT TO YOUR ABILITIES OR TO YOUR INCOME!

Once you have ONE Web-Based Business up and running, you now KNOW EXACTLY HOW TO DO IT!  This means that you can start another Web-Based Business at ANY TIME, following the formula that made you Successful.

In Chapter Seventeen we took our Business Plan, and Step-by-Step, we explored what can be done in EACH area to IMPROVE OVERALL PERFORMANCE.

By starting with a CLEARLY DEFINED PLAN, developing a Statistical Base Line from which to make adjustments, and then following the direction in this Chapter, you will be able to IMPROVE PEFORMANCE by INCREASING THE GENERATION OF PROFIT!

Tips in this Chapter took you from Adding Marketing Techniques, to tracking the Value of Your Business (Es) on an Annual Basis, to making sure you have the funds necessary to pay Taxes on the Profits that you will generate.

Remember, the whole idea of going into Business for Yourself is to be:

  • In charge of Your Own Schedule,
  • To Operate Your Business with a laptop and an Internet Connection from ANY location, and
  • To be able to make MORE MONEY than you can make in a job where you are building someone else’s dream.

THE SKY’S THE LIMIT!

CHAPTER SIXTEEN REVIEW

Axiom Number Seventy-Two – IT TAKES THE SAME EFFORT TO SELL A HIGHER PRICED ITEM AS IT DOES TO SELL A LOWER PRICED ITEM.

Very simply put, it takes NO MORE EFFORT to Sell a HIGH PROFIT ITEM than it does to Sell a LOW PROFIT ITEM. The Dynamics are the same: Sell Yourself, Sell Your Company, Create the Need, Offer Your Solution, and Close, Close, Close.

Axiom Number Seventy-Three – YOUR GOAL SHOULD BE TO BEAT YOUR DESIRED PROFIT with FRONT-END SALES ONLY, AND THEN TRY TO BEAT YOUR FRONT-END SALES WITH YOUR BACK-END SALES!

By not including your Back-end Sales in with your Front-end Sales, they will not skew your Front-end Sales numbers. This means that the percentage of your overall expenses will be in Relation to your Front End Sales, where they should be, since the majority of the expenses are for the purpose of generating Front-End Sales.

Axiom Number Seventy-Four – UNDER NO CONDITIONS SHOULD YOU GO OVER 50% OF THE AMOUNT OF THE PROFIT THAT YOU ARE GENERATING!

By setting your Advertising Budget at 10%, the total of all other expenses at 10%, and the Overall Affiliate Commission at 30%, this totals 50% of the Gross Sales Volume.

WORKING BUSINESS MODEL:

A WORKING BUSINESS MODEL IDENTIFIES ALL OF THE VARIABLES OF THE BUSINESS, AND THEN BASED ON THE ASSUMPTIONS, SHOWS YOU WHAT YOU CAN EXPECT YOUR PROFIT TO BE.

NOBODY SHOULD EVER GO INTO BUSINESS WITHOUT HAVING A WORKING MODEL.

THE FOLLOWING VARIABLES HAVE A DIRECT AFFECT ON THE BOTTOM LINE OF YOUR BUSINESS:

Visitors – Set at 100 for Cold Marketing and 300 for Affiliate Marketing

Prospects -Set at 90% of Visitors

Sales  – Set at 1/45 Prospects

Profit – Set at $98 Per Sale

Advertising Expense – Set at 10% of the Target Gross Profit

Affiliate Commission – Set at 30% of the Overall Gross Profit

Overhead and Operating Expense-Set at 10% of the Target Gross Profit

Front Upsells – Set at 10% of the Target Gross Profit

Back-End Sales – Set at 25% of Target Gross Profit

Estimated Taxes – Set at 25% of the Gross Profit

Changing ANY of these variables will change the bottom line Profit. At the end of the Chapter, there will be a link to an Excel Spreadsheet that consists of this Actual Business Plan. By changing any of the variables, you will be able to see the effect – positive or negative- on Your Profit.

This is an invaluable TOOL and an ABSOLUTE NECESSITY.

As I said, it’s REALLY HARD to believe that I have NEVER ONCE seen this offered before. There’s NO WAY anyone should EVER go into Business without a BUSINESS PLAN that INCLUDES A WORKING MODEL and a method by which they can make adjustments to the variables to see their effect on the Bottom Line of the Business.

You were also shown 3 ways to get started in Your Own Business.

As low as $588 to get started for a POWERFUL 30 PAGE SALES SITE, MAILLOOP, Your Autorespond Program, 6 Months of Hosting Fees and Your Business License using Paypal, or $1588 using E-Merchant and Verisign.

The Next Level is $3938 to get started, giving you most of the Tools to execute Your Business Plan, and $4938 including paying for AssocTrac and Mailloop in Full instead of in payments.

The TURN-KEY LEVEL allows for All of the Tools that are included in Level Two, Plus EVERYTHING ELSE THAT YOU CAN POSSIBLY NEED TO HAVE A TOTALLY TURN-KEY BUSINESS for $9999.

The DELUXE Premiere Package includes the following Services:

  • Review of Your Business Plan and Make Recommendations to Strengthen it
  • Recommend and Oversee Any Structural Changes to Your Site
  • WRITE All of Your Ads, Autoresponders, and Affiliate Letters
  • WRITE All of Your Sales Copy and Rebuttals for Your Site
  • Be available via Email to answer ALL Questions until you go “LIVE”
  • Be available for 90 days After you go Live to assist with Adjustments
  • DEFINE YOUR MARKET
  • DEFINE YOUR PRODUCT
  • HAVE $9,999 TO SPEND!

THERE IS NO EASIER WAY THAN THIS TO GO INTO BUSINESS AND BE SUCCESSFUL IN GENERATING MORE PROFITS THAN YOU EVER DREAMED POSSIBLE!!!!!!!!!!!!

CHAPTER FIFTEEN REVIEW

We have now reviewed all of the Tools that you need in order to launch Your Own Internet Business!

SALES SITE:

  • TEMPLATE FOR THE SITE ITSELF

MARKETING:

  • POWER SUBMITTER – For the submission of 2000 classified ads
  • SITE PROMOTER – For effective submission to the Search Engines
  • WEB POSITION GOLD – To track Search Engine Ranking
  • ASSOCTRAC – To create a reliable, respected Affiliate Program
  • LINK POPULARITY – To create the listing of prospective Affiliates
  • MAILLOOP – Reliable Distribution program for Mailing

OPERATIONS:

  • E-MERCHANT SOLUTIONS – A bank to accept credit cards
  • VERISIGN – The gateway to provide a secure connection
  • QUICKBOOKS – Accounting in conjunction with AssocTrac

These 10 Tools form the Foundation of Your Business.

So, you need to come up with INFORMATION, a PRODUCT, or a SERVICE that you can offer, and a TARGET MARKET who is interested.

From there, you can purchase a Site Template, have it modified and set, write your copy or have it written, follow a step by step process to open Your Business, Market, Sell, Manage and handle the money.

WHAT PART OF WHAT YOU HAVE LEARNED SO FAR CAN YOU NOT DO ????!

CHAPTER FOURTEEN REVIEW

In this Chapter we learned Three Important Axioms

Axiom Number Sixty-Nine DEFINING YOUR TARGET MARKET AND MAKING SURE THEY ARE REACHABLE IS YOUR FIRST AND MOST IMPORTANT DECISION.

THERE ARE LITERALLY THOUSANDS OF PRODUCTS AVAILABLE TO BE SOLD ON THE INTERNET TODAY, INCLUDING INFORMATION BOOKS WITH RESELL RIGHTS, PRODUCTS, AND SERVICES, ETC.

Axiom Number Seventy IF ITS WORTH DOING, ITS WORTH DOING WELL.

THIS NEEDS TO BE THE FOUNDATION OF EVERYTHING THAT YOU DO. HALF-HEARTED EFFORTS ALWAYS EQUAL HALF-HEARTED RESULTS.

Axiom Number Seventy-One SUCCESS STARTS WITH THE MENTAL COMMITMENT AND THEN FOLLOWS THROUGH IN EVERY ASPECT OF EVERYTHING YOU DO.

There is Only ONE Way to go into Business to be Successful, and that way is: ALL THE WAY – 100% – STRAIGHT AHEAD – FULL SPEED!

CHAPTER THIRTEEN REVIEW

In this Chapter we learned Five Important Axioms:

 

 

Axiom Number Sixty-Four YOU ARE ONLY AS STRONG AS YOUR WEAKEST LINK

 

 

THERE ARE MANY ASPECTS TO YOUR BUSINESS. EVEN THOUGH IT IS CRITICAL TO PRIORITIZE, IT IS JUST AS CRITICAL TO MAINTAIN EVERY ASPECT OF YOUR BUSINESS SO YOU DO NOT HAVE A WEAK LINK.

 

Axiom Number Sixty-Five UNLESS THERE IS AN URGENT SITUATION REQUIRING YOUR IMMEDIATE ATTENTION, YOUR NUMBER ONE PRIORITY WILL ALWAYS BE TO GENERATE PROFITS.

 

 

There are times when a licensing issue, or a tax issue, or a customer issue, or a Site issue, or a banking issue, or a computer issue, will become the hot issue of the moment and need to be dealt with. If this is the case, never ignore a problem in the hope that it will go away. Life doesn’t work that way, and neither does Business. But unless you have a non-profit-generating-issue that is in IMMEDIATE NEED OF ATTENTION, ALWAYS FIRST EXECUTE WHATEVER YOU NEED TO DO IN ORDER TO GENERATE PROFITS.

 

 

Axiom Number Sixty-Six TEST ONE VARIABLE EVERY WEEK FOR THE ENTIRE WEEK

The Scientific Method is the accepted manner for conducting tests to see what if any effect there is when one and only one variable is changed.

Axiom Number Sixty-Seven IF YOU AREN’T STEERING YOUR SHIP, EVENTUALLY YOUR SHIP WILL CRASH AND BURN.

Businesses will run on auto-pilot for a short while when times are good. But they will not run that way indefinitely. There are way too many hungry newcomers who want what you have. And the Market is constantly changing. If it were the case that Businesses could run forever on Auto-pilot once they are cranked up, there wouldn’t be nearly so many Businesses that go out of Business, especially after many years in Business. Often times, once the money starts coming in on a consistent basis, the owner gets sloppy

And that’s when bad things happen.

Axiom Number Sixty-Eight IF YOU ARE EARNING $200,000 A YEAR FROM YOUR ONE SITE, IS THERE ANY REASON WHY ANOTHER SITE WON’T ALSO MAKE YOU $200,000 A YEAR?

 

 

If you can develop Your Site to earn $200,000 per year, and then you could develop a second site to earn $200,000 per year, THEN YOU COULD DEVELOP AS MANY SITES AS YOU WANT, TO EARN $200,000 PER YEAR EACH!

Chapter Twelve Review

In this Chapter we learned Three Important Axioms:

Axiom Number Sixty-One – NEVER put a Prospect in the position of making a Decision where one of the Choices is BAD FOR YOU!

At the bottom of the “MORE INFO” Page, if there is ONLY ONE UNIQUE PRODUCT, you’d roll right into the SALES PRESENTATION. If there is MORE than ONE Unique Product, then the CHOICES would be at the bottom of the “MORE INFO” Page.

Axiom Number Sixty-Two – THE REAL OBJECTION IS THE MOST CRUCIAL PART OF THE SALE.

If the Prospect leaves Your Site without you ever learning WHY, the odds of Selling that Prospect Your Offer is CONSIDERABLY LESS than if you KNOW WHY THEY DIDN’T BUY!

Axiom Number Sixty-Three SUCCESS DOESN’T HAPPEN BY ACCIDENT

SUCCESS IS THE RESULT OF HAVING A SOUND PLAN, AND OF EXECUTING THAT PLAN WITH RELENTLESSNESS.

ALL-ABOUT-BUSINESS.COM

YOUR SUCCESS GUARANTEED!

INTERNET BUSINESS COURSE

PART TWO

REVIEW

In PART ONE of this Course, we looked at all of the Traits, Characteristics and mechanisms that MUST BE PRESENT in order for YOU TO SUCCEED.

In PART TWO, we looked at the many, many steps that it takes to build a SUCCESSFUL BUSINESS from the perspective of the detail of everything that goes into Marketing and Sales.

We discussed the Dynamics, the Psychology, and the TIMING and we saw how Your Site MUST have these components ALL WORKING IN UNISON in order to MAXIMIZE YOUR PROSPECT-TO-VISITOR and YOUR SALES-TO PROSPECT RATIOS.

In PART THREE, we will discuss all of the remaining aspects of putting YOUR BUSINESS TOGETHER. This will include:

  • All of the tools it will take to run Your Business effectively,
  • Finalizing Your Business Plan
  • Dealing with the General Aspects of Business and
  • Looking Toward the Future

I sincerely hope that you are enjoying this Course as much as I am enjoying sharing my life’s experience with you!!

ADDITIONAL RESOURCES:

In order for you be able to put your Business together as easily and with as little confusion as possible, I have designed the BUSINESS TOOLS MENU below in a logical order. This will allow you to find everything that we’ve talked about in PART TWO.

HERE’S AN OVERVIEW OF THE BUSINESS TOOLS MENU:

E-LIBRARY:                         YOUR SITE:                        CONSULTING:

 

Sub-Categories                         Sub-Categories                         Sub-Categories:

Marketing                                   Sales Site                                   Business Plan:
Sales                                          Shopping Site                             Ads, Affiliates, Auto Responders
Operations                                  Assistance Site                           Sales Copy
Motivation                                    Site Development                       Site Development
Site Assistance                           Turn-Key                                     Turn-Key
E-Bay

BUSINESS TOOLS:            BUSINESS PLUS:                BUSINESS NEEDS:
Sub-Categories                         Sub-Categories                         Sub-Categories:

Software                                      Business Opportunities               Cameras
Hosting                                        Franchise Opportunities              Books
Marketing                                   MLM Opportunities                      Communications
Affiliate Programs                     Leasing                                        Credit Cards
Courses                                      Office Furniture                            Gifts
Free Tools                                  Office Supplies                             Real Estate
Shopping                                     Financing                                    Travel
Directory                                      Insurance                                    Vehicles

Computer Equipment                   Phone Cards

Advertising                                   Shopping

Shopping                                      Directory

Directory

PART TWO AXIOM REVIEW:

Axiom Number Twenty-Five DETERMINE WHAT TO SELL BASED ON THE ANTICIPATED AMOUNT OF GENERATED PROFIT

Axiom Number Twenty-Six YOU DREAM BIG, YOU THINK BIG!

Axiom Number Twenty-Seven IF YOU CAN’T REACH YOUR POTENTIAL CUSTOMER, YOU WILL NEVER HAVE A CUSTOMER!

Axiom Number Twenty-Eight YOU ARE LIMITED ONLY BY YOUR IMAGINATION

Axiom Number Twenty-NineTHE TOP PRIORITY IS TO MAXIMIZE THE QUANTITY OF THE VISITORS YOU ATTRACT

Axiom Number Thirty WHERE ARE YOUR POTENTIAL CUSTOMERS RIGHT NOW?

Axiom Number Thirty-One DEFINE YOUR TARGET MARKET TO BE AS WIDE AS POSSIBLE AND STILL BE CLEARLY DEFINED

Axiom Number Thirty-Two – PERSISTENCE PAYS

Axiom Number Thirty-Three SEND THE SAME AD TO THE SAME GROUP A MINIMUM OF THREE CONSECUTIVE TIMES

Axiom Number Thirty-Four THE THRILL OF THE CHASE!

Axiom Number Thirty-Five THE REASON WHY FOLKS WILL VISIT YOUR SITE IS BECAUSE YOU ATTRACT THEM TO YOUR SITE.

Axiom Number Thirty-SixTHE FUNCTION OF MARKETING IS TO CREATE VISITORS TO YOUR SITE IN SUFFICIENT QUANTITY AND TO BE COST EFFECTIVE IN THE PROCESS!

Axiom Number Thirty-Seven – YOUR ADVERTISING COST, WHEN DONE EFFECTIVELY, IS YOUR FRIEND, NOT YOUR ENEMY!

Axiom Number Thirty-Eight – TIME IS CRITICAL ELEMENT TO THE GENERATION OF PROFITS:

Axiom Number Thirty-Nine – THERE ARE THREE POOLS FROM WHICH TO MAKE SALES: COLD MARKETING, REFERRAL MARKETING AND REPEAT MARKETING.

Axiom Number Forty THE BIGGEST SALE YOU WILL NEED ON THE INTERNET IN ORDER TO BE SUCCESSFUL IS TO CONVINCE ESTABLISHED SITES TO PROMOTE YOUR OFFER.

 Axiom Number Forty-One BUILDING AN ARMY OF AFFILIATES TO REFER QUALIFIED VISITORS TO YOUR SITE IS THE SINGLE MOST CRITICAL PART OF THE PROFIT GENERATION OF YOUR BUSINESS!

Axiom Number Forty-Two – THE SINGLE MOST CRITICAL ELEMENT OF YOUR MARKETING SUCCESS IS ACHIEVED BY BUILDING YOUR VERY OWN LIST OF PEOPLE WHO HAVE AGREED TO HEAR FROM YOU.

Axiom Number Forty-Three – THE REPEAT METHOD, DONE PROPERLY, COULD RESULT IN GENERATING AS MUCH PROFIT AS YOUR GROSS NEW SALES VOLUME!

Axiom Number Forty-Four – CONSISTENCY BUILDS A COMFORT LEVEL WITH YOUR LOYAL FOLLOWERS, AND CREATES AN AIR OF PROFESSIONALISM AND CONFIDENCE.

Axiom Number Forty-Five – OBTAINING THE NAME AND EMAIL ADDRESS IS A CRITICAL PART OF THE AMOUNT OF PROFITS THAT YOU GENERATE.

Axiom Number Forty-Six – IF THEY DO NOT PURCHASE YOUR OFFER, YOU CANNOT LET THEM LEAVE YOUR SITE WITHOUT OFFERING THEM SOMETHING OF VALUE IN RETURN FOR THEIR NAME AND EMAIL ADDRESS.

Axiom Number Forty-Seven – IN SALES, THE SINGLE MOST CRITICAL PIECE OF INFORMATION, THE DIFFERENCE BETWEEN CLOSING THE SALE 100% MORE OFTEN, IS FINDING OUT WHAT THE OBJECTION IS.

Axiom Number FortyEightIT IS MUCH MORE COST EFFICIENT TO SELL AN EXISTING CUSTOMER, THEN AN EXISTING PROSPECT, OR A NEW PROSPECT, IN THAT ORDER.

Axiom Number Forty-Nine A SALES SITE’S JOB IS TO SELL!

Axiom Number FiftyTHE STRUCTURE AND THE VERBIAGE OF YOUR SITE ARE THE TWO BIGGEST CONTRIBUTING FACTORS TO THE PERCENTAGE OF SALES YOUR SITE WILL CLOSE.

Axiom Number Fifty-One MAXIMIZE YOUR SALES-T0-PROSPECT RATIO

Axiom Number Fifty-Two – EACH AND EVERY STEP OF A SALE IS CRITICAL TO THE OUTCOME OF THAT SALE.

Axiom Number Fifty-Three- THE DYNAMICS OF A SALE ARE BASED IN TWO AREAS – LOGIC/REASON, AND EMOTION/FEELING.

Axiom Number Fifty-Four BE CLEAR OF PURPOSE AND DEVELOP INTEREST

Axiom Number Fifty-Five AS LONG AS THEY ARE WILLING TO LISTEN, YOU MUST BE WILLING TO TALK

Axiom Number Fifty-Six – THERE ARE AT LEAST 10 SALES THAT MUST BE MADE IN EVERY SALE:

Axiom Number Fifty-Seven – IT IS CRITICAL THAT YOUR PROSPECT IS IN THE RIGHT FRAME OF MIND WHEN THEY HEAR YOUR OFFER.

Axiom Number Fifty-Eight IN ORDER FOR A SALE TO BE MADE, THE ONE THING THAT MUST BE PRESENT IS EMOTION!

Axiom Number Fifty-Nine – EVERY “NO” FROM YOUR PROSPECT IS ONE STEP CLOSER TO A “YES”!

Axiom Number Sixty – WHEN IT COMES TO ASKING FOR THE SALE, DO NOT BE SHY!!

Axiom Number Sixty-One – NEVER put a Prospect in the position of making a Decision where one of the Choices is BAD FOR YOU!

Axiom Number Sixty-Two – THE REAL OBJECTION IS THE MOST CRUCIAL PART OF THE SALE.

Axiom Number Sixty-Three SUCCESS DOESN’T HAPPEN BY ACCIDENT

Chapter Eleven Review

In this Chapter we learned Five Important Axioms:

Axiom Number Fifty-Six – THERE ARE AT LEAST 10 SALES THAT MUST BE MADE IN EVERY SALE:

Making a SALE is a Step-By-Step Process, as you will see. If you rush it, you will LOSE Sales. If you skip some steps or do them poorly, you will LOSE Sales. But if you make an EFFECTIVE PRESENTATION, then YOUR PROSPECT WILL VOTE THAT THEY LIKED IT BY PURCHASING YOUR OFFER!

Axiom Number Fifty-Seven – IT IS CRITICAL THAT YOUR PROSPECT IS IN THE RIGHT FRAME OF MIND WHEN THEY HEAR YOUR OFFER.

If they “Buy You”, meaning that they Accept Your Credibility and Believability enough to read on, you have an EXCELLENT CHANCE of Making the Actual Sale. The purpose of Sale One and Two is to keep the Prospect at Your Site long enough for you to Sell YOURSELF to them. Only at THIS POINT, does “The” Prospect become “YOUR” Prospect.

Axiom Number Fifty-Eight IN ORDER FOR A SALE TO BE MADE, THE ONE THING THAT MUST BE PRESENT IS EMOTION!

THE ONLY REASON PROSPECT PLACES AN ORDER IS BECAUSE THE PROSPECT HAS A DESIRE FOR YOUR OFFER.

Axiom Number Fifty-Nine – EVERY “NO” FROM YOUR PROSPECT IS ONE STEP CLOSER TO A “YES”!

THE MORE TIMES YOU ASK FOR THE SALE, THE MORE TIMES YOU WILL GET A SALE! So after you have written your copy, BE CERTAIN to go back through and MAKE SURE THAT you ASKED for ACTION SEVEN TIMES in the body of Your Sales Presentation, and SEVEN TIMES During the Course of Each “MORE INFORMATION” page, which is called a Rebuttal.

Axiom Number Sixty – WHEN IT COMES TO ASKING FOR THE SALE, DO NOT BE SHY!!

You need to Direct Your Prospect to TAKE ACTION on average, a total of SEVEN TIMES, so there must be at least SEVEN LINKS that say: “CLICK HERE NOW”

The standard 10 Sales to a SALE will lead to a SALE one out a consistent number of times, once you are up and running. That number is the number that will need to be tweaked by making ONE CHANGE at a time to ONE of the 10 Sections that comprise a SALE, and then watching your statistics to see if you SALE-TO-PROSPECT RATIO IMPROVED, WORSENED, OR HAD NO CHANGE. We will discuss the TESTING PORTION in more detail, but for now you should be aware that the FOUNDATION of Your Site, which is YOUR BEST AND ONLY SALESPERSON, is the SUM TOTAL of ALL OF THE SMALLER SALES, DYNAMICS, PSYCHOLOGY, STRUCTURE, VERBIAGE AND TIMING as we discussed so far.

© 2019 Rob Raskin | All Rights Reserved