ROB RASKIN - Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
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Chapter Twelve Review

In this Chapter we learned Three Important Axioms:

Axiom Number Sixty-One – NEVER put a Prospect in the position of making a Decision where one of the Choices is BAD FOR YOU!

At the bottom of the “MORE INFO” Page, if there is ONLY ONE UNIQUE PRODUCT, you’d roll right into the SALES PRESENTATION. If there is MORE than ONE Unique Product, then the CHOICES would be at the bottom of the “MORE INFO” Page.

Axiom Number Sixty-Two – THE REAL OBJECTION IS THE MOST CRUCIAL PART OF THE SALE.

If the Prospect leaves Your Site without you ever learning WHY, the odds of Selling that Prospect Your Offer is CONSIDERABLY LESS than if you KNOW WHY THEY DIDN’T BUY!

Axiom Number Sixty-Three SUCCESS DOESN’T HAPPEN BY ACCIDENT

SUCCESS IS THE RESULT OF HAVING A SOUND PLAN, AND OF EXECUTING THAT PLAN WITH RELENTLESSNESS.

ALL-ABOUT-BUSINESS.COM

YOUR SUCCESS GUARANTEED!

INTERNET BUSINESS COURSE

PART TWO

REVIEW

In PART ONE of this Course, we looked at all of the Traits, Characteristics and mechanisms that MUST BE PRESENT in order for YOU TO SUCCEED.

In PART TWO, we looked at the many, many steps that it takes to build a SUCCESSFUL BUSINESS from the perspective of the detail of everything that goes into Marketing and Sales.

We discussed the Dynamics, the Psychology, and the TIMING and we saw how Your Site MUST have these components ALL WORKING IN UNISON in order to MAXIMIZE YOUR PROSPECT-TO-VISITOR and YOUR SALES-TO PROSPECT RATIOS.

In PART THREE, we will discuss all of the remaining aspects of putting YOUR BUSINESS TOGETHER. This will include:

  • All of the tools it will take to run Your Business effectively,
  • Finalizing Your Business Plan
  • Dealing with the General Aspects of Business and
  • Looking Toward the Future

I sincerely hope that you are enjoying this Course as much as I am enjoying sharing my life’s experience with you!!

ADDITIONAL RESOURCES:

In order for you be able to put your Business together as easily and with as little confusion as possible, I have designed the BUSINESS TOOLS MENU below in a logical order. This will allow you to find everything that we’ve talked about in PART TWO.

HERE’S AN OVERVIEW OF THE BUSINESS TOOLS MENU:

E-LIBRARY:                         YOUR SITE:                        CONSULTING:

 

Sub-Categories                         Sub-Categories                         Sub-Categories:

Marketing                                   Sales Site                                   Business Plan:
Sales                                          Shopping Site                             Ads, Affiliates, Auto Responders
Operations                                  Assistance Site                           Sales Copy
Motivation                                    Site Development                       Site Development
Site Assistance                           Turn-Key                                     Turn-Key
E-Bay

BUSINESS TOOLS:            BUSINESS PLUS:                BUSINESS NEEDS:
Sub-Categories                         Sub-Categories                         Sub-Categories:

Software                                      Business Opportunities               Cameras
Hosting                                        Franchise Opportunities              Books
Marketing                                   MLM Opportunities                      Communications
Affiliate Programs                     Leasing                                        Credit Cards
Courses                                      Office Furniture                            Gifts
Free Tools                                  Office Supplies                             Real Estate
Shopping                                     Financing                                    Travel
Directory                                      Insurance                                    Vehicles

Computer Equipment                   Phone Cards

Advertising                                   Shopping

Shopping                                      Directory

Directory

PART TWO AXIOM REVIEW:

Axiom Number Twenty-Five DETERMINE WHAT TO SELL BASED ON THE ANTICIPATED AMOUNT OF GENERATED PROFIT

Axiom Number Twenty-Six YOU DREAM BIG, YOU THINK BIG!

Axiom Number Twenty-Seven IF YOU CAN’T REACH YOUR POTENTIAL CUSTOMER, YOU WILL NEVER HAVE A CUSTOMER!

Axiom Number Twenty-Eight YOU ARE LIMITED ONLY BY YOUR IMAGINATION

Axiom Number Twenty-NineTHE TOP PRIORITY IS TO MAXIMIZE THE QUANTITY OF THE VISITORS YOU ATTRACT

Axiom Number Thirty WHERE ARE YOUR POTENTIAL CUSTOMERS RIGHT NOW?

Axiom Number Thirty-One DEFINE YOUR TARGET MARKET TO BE AS WIDE AS POSSIBLE AND STILL BE CLEARLY DEFINED

Axiom Number Thirty-Two – PERSISTENCE PAYS

Axiom Number Thirty-Three SEND THE SAME AD TO THE SAME GROUP A MINIMUM OF THREE CONSECUTIVE TIMES

Axiom Number Thirty-Four THE THRILL OF THE CHASE!

Axiom Number Thirty-Five THE REASON WHY FOLKS WILL VISIT YOUR SITE IS BECAUSE YOU ATTRACT THEM TO YOUR SITE.

Axiom Number Thirty-SixTHE FUNCTION OF MARKETING IS TO CREATE VISITORS TO YOUR SITE IN SUFFICIENT QUANTITY AND TO BE COST EFFECTIVE IN THE PROCESS!

Axiom Number Thirty-Seven – YOUR ADVERTISING COST, WHEN DONE EFFECTIVELY, IS YOUR FRIEND, NOT YOUR ENEMY!

Axiom Number Thirty-Eight – TIME IS CRITICAL ELEMENT TO THE GENERATION OF PROFITS:

Axiom Number Thirty-Nine – THERE ARE THREE POOLS FROM WHICH TO MAKE SALES: COLD MARKETING, REFERRAL MARKETING AND REPEAT MARKETING.

Axiom Number Forty THE BIGGEST SALE YOU WILL NEED ON THE INTERNET IN ORDER TO BE SUCCESSFUL IS TO CONVINCE ESTABLISHED SITES TO PROMOTE YOUR OFFER.

 Axiom Number Forty-One BUILDING AN ARMY OF AFFILIATES TO REFER QUALIFIED VISITORS TO YOUR SITE IS THE SINGLE MOST CRITICAL PART OF THE PROFIT GENERATION OF YOUR BUSINESS!

Axiom Number Forty-Two – THE SINGLE MOST CRITICAL ELEMENT OF YOUR MARKETING SUCCESS IS ACHIEVED BY BUILDING YOUR VERY OWN LIST OF PEOPLE WHO HAVE AGREED TO HEAR FROM YOU.

Axiom Number Forty-Three – THE REPEAT METHOD, DONE PROPERLY, COULD RESULT IN GENERATING AS MUCH PROFIT AS YOUR GROSS NEW SALES VOLUME!

Axiom Number Forty-Four – CONSISTENCY BUILDS A COMFORT LEVEL WITH YOUR LOYAL FOLLOWERS, AND CREATES AN AIR OF PROFESSIONALISM AND CONFIDENCE.

Axiom Number Forty-Five – OBTAINING THE NAME AND EMAIL ADDRESS IS A CRITICAL PART OF THE AMOUNT OF PROFITS THAT YOU GENERATE.

Axiom Number Forty-Six – IF THEY DO NOT PURCHASE YOUR OFFER, YOU CANNOT LET THEM LEAVE YOUR SITE WITHOUT OFFERING THEM SOMETHING OF VALUE IN RETURN FOR THEIR NAME AND EMAIL ADDRESS.

Axiom Number Forty-Seven – IN SALES, THE SINGLE MOST CRITICAL PIECE OF INFORMATION, THE DIFFERENCE BETWEEN CLOSING THE SALE 100% MORE OFTEN, IS FINDING OUT WHAT THE OBJECTION IS.

Axiom Number FortyEightIT IS MUCH MORE COST EFFICIENT TO SELL AN EXISTING CUSTOMER, THEN AN EXISTING PROSPECT, OR A NEW PROSPECT, IN THAT ORDER.

Axiom Number Forty-Nine A SALES SITE’S JOB IS TO SELL!

Axiom Number FiftyTHE STRUCTURE AND THE VERBIAGE OF YOUR SITE ARE THE TWO BIGGEST CONTRIBUTING FACTORS TO THE PERCENTAGE OF SALES YOUR SITE WILL CLOSE.

Axiom Number Fifty-One MAXIMIZE YOUR SALES-T0-PROSPECT RATIO

Axiom Number Fifty-Two – EACH AND EVERY STEP OF A SALE IS CRITICAL TO THE OUTCOME OF THAT SALE.

Axiom Number Fifty-Three- THE DYNAMICS OF A SALE ARE BASED IN TWO AREAS – LOGIC/REASON, AND EMOTION/FEELING.

Axiom Number Fifty-Four BE CLEAR OF PURPOSE AND DEVELOP INTEREST

Axiom Number Fifty-Five AS LONG AS THEY ARE WILLING TO LISTEN, YOU MUST BE WILLING TO TALK

Axiom Number Fifty-Six – THERE ARE AT LEAST 10 SALES THAT MUST BE MADE IN EVERY SALE:

Axiom Number Fifty-Seven – IT IS CRITICAL THAT YOUR PROSPECT IS IN THE RIGHT FRAME OF MIND WHEN THEY HEAR YOUR OFFER.

Axiom Number Fifty-Eight IN ORDER FOR A SALE TO BE MADE, THE ONE THING THAT MUST BE PRESENT IS EMOTION!

Axiom Number Fifty-Nine – EVERY “NO” FROM YOUR PROSPECT IS ONE STEP CLOSER TO A “YES”!

Axiom Number Sixty – WHEN IT COMES TO ASKING FOR THE SALE, DO NOT BE SHY!!

Axiom Number Sixty-One – NEVER put a Prospect in the position of making a Decision where one of the Choices is BAD FOR YOU!

Axiom Number Sixty-Two – THE REAL OBJECTION IS THE MOST CRUCIAL PART OF THE SALE.

Axiom Number Sixty-Three SUCCESS DOESN’T HAPPEN BY ACCIDENT

© 2019 Rob Raskin | All Rights Reserved