ROB RASKIN - Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
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CHAPTER SIXTEEN: YOUR BUSINESS PLAN

Well, are YOU EXCITED YET??

If you are not, CALL THE DOCTOR CAUSE YOU DON’T HAVE A PULSE !!!!!!!

Seriously, let’s think about what’s happening for a second. You are being taken by the hand and shown by a Pro EXACTLY what to do STARTING with YOUR DREAM, CONTINUING with PROTECTING YOUR ASSETS, and ENDING with ESTATE PLANNING!

I FIRMLY BELIEVE that you really are only as strong as your weakest link. Therefore, its CRITICAL that you HAVE NO WEAK LINKS. That’s why I have left NO STONE UNTURNED as we explore everything that goes into being SUCCESSFUL IN BUSINESS. It is of the utmost importance to me that you leave this Course knowing the following:

  • EXACTLY WHAT YOUR DREAM AND YOUR GOALS ARE,
  • EXACTLY WHAT YOU NEED TO DO TO ACHIEVE THEM, and
  • HAVING BOTH THE CONFIDENCE AND THE KNOWLEDGE TO GO AHEAD AND DO IT!

Stop and think of some of the people that you know that financially, have achieved significantly more than you. Now ask yourself this question:

ARE THEY SMARTER THAN YOU?

INTELLIGENCE is NOT the Key Factor. All you need is:

  • SELF-CONFIDENCE,
  • A GOOD IDEA,
  • The KNOWLEDGE to execute Your Plan, and
  • The KNOWLEDGE to protect Your Assets.

We’ve spent 15 Chapters systematically building the Foundation for you to form Your Business Plan.

In PART ONE of this Course, we started with the Traits that you need to have in order to be able to accept the Success that WILL BE YOURS when you Execute a Sound Business Plan.

We went on to discuss Your Dream and Your Goals.

We then determined the COSTS associated with Your Goals

We then developed an Understanding of Business

And we discussed the Concept of Designing a Business Plan

We then proceeded to PART TWO, where we discussed What to Sell and the importance of identifying a Reachable Market for Your Offer.

Then, we went on to Marketing, where we spent TWO Chapters, one on HOW TO MARKET and one on MARKETING TECHNIQUES.

We then spent TWO Chapters on Sales, one on HOW TO SELL and one on SALES COPY and CLOSING TECHNIQUES.

And then we went on to develop Your Site keeping consistent with the Principles of Sales as we had just learned.

Now, in PART THREE; we discussed an Operational Overview of the nuts and bolts of actually running Your Business.

We went on to discuss how to set up Your Business with Legal, Accounting, Asset Protection, Insurance, Retirement, and Estate Planning.

And then we discussed the EXACT TOOLS that are needed in order to effectively achieve the required tasks required for the Marketing, Sales and Operations aspects of Your Business.

You NOW have ALL of the information that you need to have in order to put together a Sound, Successful, Business Plan!

THIS IS INCREDIBLY EXCITING, BECAUSE HAVING A SOUND PLAN TO FORM THE FOUNDATION OF YOUR BUSINESS IS THE HARDEST PART OF BEING IN BUSINESS!

ONCE YOU FIGURE OUT EXACTLY WHAT TO DO AND HOW TO DO IT, ACTUALLY DOING IT IS THE EASY PART OF THE EQUATION!!!

But first, the HARDEST PART lies straight before us.

There are 20 questions that stand between GOING FORWARD and remaining still.

These 20 questions are CRITICAL TO YOUR SUCCESS. They are not easy. However, first we will list them, and then, one by one, we will answer them. When we are done, YOU WILL HAVE A SOLID BUSINESS PLAN!

HOWEVER, IN ORDER TO KNOW EXACTLY WHAT YOU NEED TO DO, AND IN ORDER TO TRACK THE EFFECTS OF CHANGE IN CRITICAL AREAS OF YOUR BUSINESS, WE NEED TO HAVE SOMETHING THAT I HAVE NEVER BEFORE SEEN OFFERED IN ANY COURSE ON BUILDING AN INTERNET BUSINESS.

A WORKING BUSINESS MODEL:

A WORKING BUSINESS MODEL IDENTIFIES ALL OF THE VARIABLES OF THE BUSINESS, AND THEN BASED ON THE ASSUMPTIONS, SHOWS YOU WHAT YOU CAN EXPECT YOUR PROFIT TO BE.

 

NOBODY SHOULD EVER GO INTO BUSINESS WITHOUT HAVING A WORKING MODEL.

Let’s start by Identifying the 10 Variables that ALL have an EFFECT on YOUR PROFIT.

I have also included a snapshot of YOUR WORKING MODEL. As Part of this Course, you will have access to a “LIVE” Working Model, which you will be able to use for Many Years to Come to Effectively Manage Your Business (Es)!

Then we will discuss the Questions that relate to Your Business Model.

THIS IS AN INVALUABLE TOOL FOR THE SUCCESS OF YOUR BUSINESS!

IN FACT, THERE ARE THE FOLLOWING VARIABLES:

Visitors – Set at 100 for Cold Marketing and 300 for Affiliate Marketing

Prospects -Set at 90% of Visitors

Sales  – Set at 1/45 Prospects

Profit – Set at $98 Per Sale

Advertising Expense – Set at 10% of the Target Gross Profit

Affiliate Commission – Set at 30% of the Overall Gross Profit

Overhead and Operating Expense-Set at 10% of the Target Gross Profit

Front Upsells – Set at 10% of the Target Gross Profit

Back-End Sales – Set at 25% of Target Gross Profit

Estimated Taxes – Set at 25% of the Gross Profit

Changing ANY of these variables will change the bottom line Profit. At the end of the Chapter, there will be a link to an Excel Spreadsheet that consists of this Actual Business Plan. By changing any of the variables, you will be able to see the effect – positive or negative- on Your Profit. This is an invaluable TOOL and an ABSOLUTE NECESSITY.

As I said, it’s REALLY HARD to believe that I have NEVER ONCE seen this offered before. There’s NO WAY anyone should EVER go into Business without a BUSINESS PLAN that INCLUDES A WORKING MODEL and a method by which they can make adjustments to the variables to see their effect on the Bottom Line of the Business.

SAMPLE WORKING BUSINESS MODEL:

COLD MARKETING CAMPAIGN     AFFILIATE MARKETING CAMPAIGN
       
VISITOR-TO-PROSPECT RATIO VISITOR TO PROSPECT RATIO
100

 

Number of Cold Marketing Visitors 300 Number of Affiliate Marketing Visitors
90% Prospect-To-Visitor Ratio 90% Prospect-To-Visitor Ratio
90 Number of Cold Marketing Prospects 270 Number of Affiliate Marketing Prospects
SALES-TO-PROSPECT RATIO SALES-TO-PROSPECT RATIO  
            90 Number of Cold Marketing Prospects               270 Number of Affiliate Marketing Prospects
45 Sale-To-Prospect Ratio 45 Sale-To-Prospect Ratio
              2 Number of Sales From Cold Marketing                   6 Number of Sales From Affiliate Marketing
COLD GENERATED PROFIT AFFILIATE GENERATED PROFIT
$98 Profit Per Sale $98 Profit Per Sale
              2 Times 2 Sales from Cold Marketing                   6 Times 6 Sales From Affiliates
$196 Total Profit generated from Cold Marketing $588 Total Profit generated from Affiliate Marketing
TOTAL DAILY PROFIT-COLD + AFFILIATE AFFILIATE COMMISSIONS DUE
$196 Total Profit generated from Cold Marketing $588 Total Profit generated from Affiliate Marketing
$588 Total Profit generated from Affiliate Marketing 40% Percentage of Two Tier Affiliate Commission
$784 TOTAL Profit generated from Cold plus Affiliate $235.20 Total Commission to be paid to Affiliates
ADVERTISING EXPENSE ALLOWANCE OVERHEAD EXPENSE ALLOWANCE
$784 TOTAL Profit generated from Cold plus Affiliate $784 TOTAL Profit generated from Cold plus Affiliate
10% Advertising Expense Percent Allowance 10% Overhead and Operating Expense % Allowance
$78.40 Advertising Expense Dollar Allowance $78.40 Overhead and Operating Expense $ Allowance
TOTAL EXPENSE ALLOWANCE EXPENSES / GROSS PROFITS
$784 TOTAL Profit generated from Cold plus Affiliate $392 Total Dollar amount of allowed Expenses
50% Total Expense Allowance $235.20 Less Total Commission to be paid to Affiliates
$392 Total Dollar amount of allowed Expenses $78.40 Less Advertising Expense Dollar Allowance
$78.40 Less Overhead and Oper Expense $ Allowance
                  – Total of Expenses over/under 50% allowed
TOTAL MONTHLY GROSS INCOME
$784 TOTAL Profit Daily from Cold plus Affiliate
            30 Times Number of Days in the Average Month
$23520 TTL MONTHLY New Sales from Cold + Affiliate
TOTAL MONTHLY GROSS PROFIT TOTAL ANNUAL GROSS PROFIT
$23520 TTL MONTHLY New Sales from Cold + Affiliate $11760 TTL MONTHLY PROFIT -Cold + Affiliate New Sls
50% Amount of Total Expenses 12 Times the Number of Months in the Year
$11760 TTL MONTHLY PROFIT -Cold + Affiliate New Sls $141120 TOTAL ANNUAL GROSS GENERATED PROFIT
ESTIMATED TAX LIABILITY ESTIMATED NET INCOME AFTER TAXES
 141120 TOTAL ANNUAL GROSS GENERATED PROFIT $141120 TOTAL ANNUAL GROSS GENERATED PROFIT
25% Estimated Percentage of Tax Liability $35,280 Estimated Dollar Amount of Tax Liability
$35280 Estimated Dollar Amount of Tax Liability $105840 YOUR NET INCOME-New Cold + Affiliate Sales
ESTIMATED UPSELL PROFIT ESTIMATED BACK-END PROFIT
105840 YOUR NET INCOME-New Cold + Affiliate Sales $105840 YOUR NET INCOME-New Cold + Affiliate Sales
10% Estimate for Additional Profit for Front-End Upsell 25% Estimate for Additional Profit from Back-End Sls
$10584 Dollar Amount of Additional Profit from Front-End $26,460 Dollar Amount of Additional Profit from Back-End
TOTAL ESTIMATED NET INCOME
 105840 YOUR NET INCOME-New Cold + Affiliate Sales =  $  142,884 TOTAL ESTIMATED NET INCOME
$10584 Estimated Net Income from Front-End Upsells  $    142,884 BASED ON BASE SET OF VARIABLES
$26460 Estimated Net Income from Back-End Sales  $              – Difference Based on Change of Variable
NOTE: VARIABLE SET AS FOLLOWS: 100/300 for Visitors, 90% for Prospects, 1/45 for Sales, $98 for Profit, 10% Advertising, 30% Affiliate Commissions, 10% Overhead Expenses, 
  10% Front Upsells, 25% Back-End Sales, and 25% Estimated Taxes.

 

As you can see, what you have here is a WORKING MODEL of a SUCCESSFUL BUSINESS.

There are MANY VARIABLES as stated above. If for example, you are Selling an item with only HALF of the $98 Profit, you have to Sell TWICE as many of them in order to achieve the Income stated above.

If on the other hand you are Selling an item with DOUBLE the $98 Profit, you only have to Sell half as many.

Similarly, if you have twice the Sale-To-Prospect Ratio, or half, twice the Visitor-To-Prospect Ratio, or half, more or less Visitors to start with, more or less expenses, or more or less additional income, each of these variables will have an effect on the bottom line Profit of Your Business.

THIS IS WHY IT IS SO CRITICAL TO HAVE A BLUEPRINT TO FOLLOW, AND THEN TEST AND MAKE CONSTANT ADJUSTMENTS SO THAT YOU HAVE A POSITIVE EFFECT ON THE INCOME THAT YOUR BUSINESS PRODUCES

WORKING MODEL ANALYSIS:

INCOME REQUIREMENTS:

How much Gross Profit do YOU NEED TO GENERATE per month?

How much Net Profit do you need to generate per month?

YOUR OFFER:

WHO is Your Target Market and is it sizeable?

What will YOUR OFFER BE?

YOUR NEW SALE PROFITABILITY:

What is the Projected Gross Sales Price per Item?

What is the Gross Profit Amount per Item?

What is the percentage of Profit verses the Gross Sales Price?

YOUR TRAFFIC REQUIREMENTS, AND SALES RATE:

How many Sales do you need to have on average per day?

What is your Projected Sale-To-Prospect Ratio?

How many Prospects do you need to average per day?

What is your Prospect-To-Visitor Ratio?

How many Visitors do you need to average per day?

YOUR ADDITIONAL SALES PROFITABILITY:

What is the Projected Gross Sales Amount from Your Upsells?

What is the Projected Profit from Your Upsells?

What is the Projected Gross Sales Amount from Your Backend Sales?

What is the Projected Profit from Your Backend Sales?

YOUR PROJECTED EXPENSES:

What are your estimated expenses for Advertising?

What are your estimated expenses for all Miscellaneous?

What is your Projected percentage of Sales are from Affiliates?

What is the Projected commission expense from these Sales?

What is Your Start-Up Cost and monthly payment if applicable?

Let’s take these categories one at a time, and answer them together.

INCOME REQUIREMENTS:

How much Gross Profit do YOU NEED TO GENERATE per month?

How much Net Profit do you need to generate per month?

In Part One, we calculated the cost of Your Goals over the next 1 year period, and in so doing, we determined the NET PROFIT, which is the Profit AFTER PAYING TAXES that you need to generate in order to achieve Your Goals.

We also said that we should add 25% to the Net Amount of Profit that you need to generate in order to have the approximate amount of money available for Tax purposes. In our example, we used a Net Profit amount of $100,000 for Year One. We then multiplied the $100,000 by 25%, or .25, and we calculated that 25% of  $100,000 is $25,000.

We then added the $25,000 that we calculated for estimated Tax considerations to the $100,000 Net Profit that we desired to generate in Year One to reach our goals. We determined that $100,000 plus $25,000 means that the amount Gross Profit that we need to generate is $125,000, or roughly $10,000 per month.

Desired           Times 25%          Gross Profit        Divided by 12

Net Profit        Est. Taxes            to Generate        For Monthly Amt.

 

$100,000         $25,000                $125,000            $10,416

At this time, follow this example to create Your Target Amount that YOUR Site MUST GENERATE MONTHLY in order to reach YOUR GOALS. Note: do not round down. You will need every bit of the 25% cushion to cover Tax liabilities, and the 25% amount will need to be increased as the amount of Profit increases.

For example, on a Net Income before Taxes of $1,000,000, you will need to add 50% instead of 25% to cover the tax liabilities. It is best to consult with Your Accountant to make sure that you have put aside enough money to pay all of your Taxes without incurring any penalties and interest.

If you follow the advice in this Course by putting aside 25% of the Gross Profit for Tax liabilities, and 25% for short and long term savings, and you live on 50% of the Gross Profits, you will always be safe. If on the other hand you spend ALL of it, LOOK OUT!

In the example above, where the calculation comes out to $10,416 per month, I’d round it up to $11,000 per month as the MINIMUM GROSS PROFIT AMOUNT to generate in order to be assured of having a NET, SPENDABLE PROFIT of $100,000.

YOUR OFFER:

WHO is Your Target Market and is it sizeable?

What will YOUR OFFER BE?

As we discussed, the SECRET TO SUCCESS is to find a Market in need, and FILL the need. There is an endless amount of Information that so many Markets are starving for. You can create your own Ebook, you can buy the rights to an Ebook, or you can hire someone to write an Ebook.

You can design and build a Product, contract someone to build a product, or buy the rights to Resell a product.

You can offer a Service. You can contract someone to provide a Service, or you can purchase to rights to offer a Service.

The KEY, VERY SIMPLY, is this:

MAKE SURE YOU HAVE A REACHABLE TARGET MARKET IN MIND. ARE YOU CONFIDENT THAT YOU HAVE A SIZEABLE MARKET THAT WOULD WANT YOUR OFFER?

One way of seeing if there is a reachable Market is by going to Google and entering the keyword that best describes the Offer that you are considering. Are there a LOT of Sites catering to what you are considering doing? If so, what will set you apart? What will you do to be able to compete? How and where are your Competitors Advertising and what are they saying?

A MARKET CAN BE COMPRISED OF LESS THAN 1,000,000 PROSPECTS, BUT 1,000,000 PROSPECTS IS THE FUNDAMENTAL RULE.

One Exception is if it’s a Market where there are less than a million prospects, but because of the nature of this particular Market and of Your Offer, a LARGE percentage of the Market would buy Your Offer. A second Exception is if there is a HIGH Profit Margin in Your Offer, so you don’t need to sell a Large Quantity in order to generate the Desired Profit.

Also, make sure to consider the Control that you have over whatever it is that you are offering. If you are offering INFORMATION, an Ebook for example, you are in TOTAL CONTROL OF DELIVERY. If on the other hand, you have arranged with a Supplier to promote his line of Products and have him Drop-ship to Your Customer, you need ASSURANCES that the supplier will ship within a specific time period. Otherwise, you will look bad to Your Customer; you will have complaints, and you will hurt Your Company’s Image.

WITH ALL THAT YOU HAVE LEARNED, BE THOROUGH IN FINDING WHATEVER IT IS THAT YOU WANT TO MARKET. AND MAKE SURE THAT YOU DO HAVE A MARKET FOR YOUR OFFER THAT IS REACHABLE!

YOUR NEW SALE PROFITABILITY:

What is the Projected Gross Sales Price per Item?

What is the Gross Profit Amount per Item?

What is the percentage of Profit verses the Gross Sales Price?

Let’s make sure that we ALWAYS REMEMBER TO UNDERSTAND REASON NUMBER ONE FOR THE VERY EXISTENCE OF YOUR BUSINESS:

TO GENERATE PROFIT!

If Your Prospective Offer is a LOW PROFIT ITEM, then you need to be CERTAIN that you are going to Sell a LOT OF THEM!

Or, that you are using a LOW PROFIT ITEM to develop Traffic, and then to Sell a HIGHER PROFIT ITEM.

Axiom Number Seventy-Two – IT TAKES THE SAME EFFORT TO SELL A HIGHER PRICED ITEM AS IT DOES TO SELL A LOWER PRICED ITEM.

Very simply put, it takes NO MORE EFFORT to Sell a HIGH PROFIT ITEM than it does to Sell a LOW PROFIT ITEM. The Dynamics are the same: Sell Yourself, Sell Your Company, Create the Need, Offer Your Solution, and Close, Close, Close.

Whether it is a $1 item, a $10 item, a $100 item, or a $1000 item, your job will be the same. You will still have to generate QUALIFIED TRAFFIC from a TARGET MARKET, KEEP THEM AT YOUR SITE, and SELL THEM YOUR OFFER. You will still have to execute the very same Marketing Plan, doing Cold Marketing, Referral or Affiliate Marketing, and Repeat Marketing and you will still have to build Your Opt-In list.

For all of the EFFORT that you will be putting into Building Your Own Business, DON’T DO IT FOR PENNIES! DON’T SET YOUR SITES LOW. DON’T MAKE THE MISTAKE OF THINKING THAT LOW IS EASIER, OR BETTER. IN FACT, LOWER PRICES MIGHT MAKE YOUR PROSPECT SUSPICIOUS.

If you have an item that you want to Sell but its not an overly expensive item, BUNDLE IT with two other items, making it a SET OF THREE. So instead of one item being $34.99, NOW:

“It’s a THREE PIECE SET – INCLUDING A, B, and C – A $199 VALUE – YOURS FOR ONLY $98- A FULL 50% OFF – ONLY WHILE SUPPLIES LAST! HURRY – ORDER YOUR SET TODAY!”

Don’t put in all of the Effort, Energy and Commitment for something that isn’t going to generate a decent Profit. If your Goal is not $100,000 per year MINIMUM TO START, you are setting it TOO LOW!

Okay, so now we are up to determining the Gross Sales Price of the item, the Profit, and the percentage of Profit verses Gross Sales Price.

MAKE SURE THAT YOU KNOW YOUR NUMBERS BEFORE YOU BEGIN!

A FLAWED PLAN WILL MEAN DISASTER!

If you are buying a product at a Wholesale Cost and reselling the Product, you MUST be able to mark it up 3 times. In other words, if you are buying a widget for $49 YOUR COST, you must be able to Sell it for 3 times your cost. $49 times 3 = $147.

If an Ebook Set Sells for $98, you will need 2714 Sales for the Year to Gross $266,000, and at 50% Total Expenses, have $133,000 Net Profit before Taxes, an Estimated $33,000 in Taxes, and a $100,000 NET PROFIT TO SPEND!

Likewise, if you have a product that Sells for $147, with a $49 cost and a $98 profit, you will need to make exactly the same number of Sales, 2,714, to Gross $398,958. After deducting the Cost of Goods, the numbers work out EXACTLY THE SAME as in the example above because the PROFIT PER ITEM, $98, is the same in both cases.

So, in BOTH CASES, you will have to Market to attract enough Visitors to Your Site, have enough Prospects from Your Visitor Count, and enough Sales per Prospect, to close 7.4 Sales per day for 365 days, which is 2,714 Sales.

THERE ARE MANY WAYS OF ACHIEVING YOUR GOAL. AS LONG AS YOU CLEARLY UNDERSTAND THE NUMBERS HERE AND THE EFFECT THEY HAVE, YOU WILL SET UP YOUR BUSINESS PROPERLY AND BE ON A SOLID FOUNDATION AS YOU MOVE FORWARD!

OBVIOUSLY, THE MORE MONEY YOU MAKE PER SALE, THE LESS SALES YOU WILL HAVE TO MAKE TO ACHIEVE YOUR GOAL. CONVERSELY, THE LOWER YOUR PROFIT MARGIN, THE MORE SALES YOU WILL NEED TO MAKE TO ACHIEVE YOUR GOAL.

YOUR TRAFFIC REQUIREMENTS, AND SALES RATE:

How many Sales do you need to have on average per day?

What is your Projected Sale-To-Prospect Ratio?

How many Prospects do you need to average per day?

What is your Prospect-To-Visitor Ratio?

How many Visitors do you need to average per day?

In the Prior Section, we calculated that in order to generate GROSS SALES that will result in a NET PROFIT of $100,000 for the Year, based on the following:

  • A $98 Profit Per Sale,
  • A 50% Total Expenses Allowance, and
  • An additional 25% added on for Estimated Taxes,

You need to generate 7.4 Sales per day.

Now we need to figure out how we are going to do this.

Let’s say that through Cold Marketing, you generate 100 Visitors per day, of which 90% are Prospects. This means we have 90 Prospects per day. Now let’s say that we are estimating our starting Close Rate to be 1/45. This means that you will generate 2 Sales per day.

Since you needed 7.4 Sales per day, 90 Prospects is not sufficient at a Sale-To-Prospect Rate of 1/45.

To have 7.4 Sales, you’ll need 334 Prospects. Based on a 90% Prospect-To-Visitor Ratio, you’ll need 372 Visitors.

However, what happens if your Prospect-To-Visitor Ratio is 80% instead of 90% and your Sale-To-Prospect Ratio is 1/75 instead of 1/45?

If this is the case, you’ll need to compute the following:

7.4 times 75 = 555. This means that at 1 Sale per 75 Prospects, you’ll need 555 Prospects to generate 7.4 Sales.

555 Prospects times 80% = 693. This means that if the Prospect-To-Visitor Ratio is 80%, it will take 693 Visitors to generate 555 Prospects, which at a Sale-To-Prospect Ratio of 1/75, will generate 7.4 Sales.

As you can see, the adjustment in the TWO KEY FORMULAS –

THE PROSPECT-TO-VISITOR RATIO, and

THE SALE-TO-PROSPECT RATIO,

Play a CRITICAL ROLE IN THE DEVELOPMENT OF YOUR BUSINESS PLAN.

It is ALWAYS best to be CONSERVATIVE.

If you calculate a WORST CASE SCENARIO of a 75% Prospect-To-Visitor Ratio, and a 1/100 Sale-To-Prospect Ratio, and then you design Your Marketing Plan to Achieve the Number of Sales that you need based on these CONSERVATIVE NUMBERS, THEN you are starting out on a SOLID FOUNDATION.

In this case, 7.4 Sales at 1/100 Sales-To-Prospect Ratio means 740 Prospects, and at a 75% Prospect-To Visitor Ratio equals 986 Visitors per day.

As you can see, conservatively you will need 986 Visitors per day, and aggressively you will need 372 Visitors per day, in order to achieve 7.4 Sales per day, which is 2,714 per Year, which generates enough Gross Profit such that the Net Profit is $100,000.

Now, imagine generating 986 Visitors per day, and improving over time on your Prospect-To-Visitor Ratio, from 75% to 90%, and on your Sale-To-Prospect Ratio, from 1/100 to 1/45.

Now you are back to the original example ratios, but with 986 Visitors, instead of 7.4 Sales per Day, you are now generating:

986 Visitors times 90% = 888 Prospects

888 Prospects divided by 45 = 19.7 Sales per day

In THIS example, 986 Visitors at a 90% Prospect-To-Visitor Ratio and a 1/45 Sale-To-Prospect Ratio will generate 19.7 Sales per day.

Let’s take a look at the effect on the Profit that generating 19.7 Sales per day will yield:

19.7 Sales per day times 365 days in a Year = 7,202 Sales.

7,202 Sales instead of 2,714 Sales = 2.65 times MORE SALES for the Year.

This means that instead of generating a Net Income of $100,000, you would generate a Net Income of:

$100,000 times 2.65 = $265,000 ANNUAL NET INCOME!!!!!

Actually, your Profit will be Considerably Higher than $265,000 because as Your Sales-To-Prospect Ratio becomes more efficient, the percentage of expenses in Relation to the Gross Sales Volume decreases.

This has the effect of increasing the percentage of Profit. In real numbers, if your expenses for the Year are $133,000, and your Gross Sales are $266,000, then the percentage of Expenses to Sales is 50%.

But if, because your Sale-To-Prospect Ratio is more efficient, you have 2.65 more Sales, so that your Gross Sales are $699,000, AND YOU MAINTAIN $133,000 in Expenses, then the percentage of Expenses is only 19%, instead of 50%. This means that the percentage of Profit is AN INCREDIBLE 81%!!

So, based on a Profit Per Sale of $98, having $133,000 of Total Expenses, and generating $699,000 of Gross Sales Volume, Your Gross Profit would be:

$699,000 Gross Profit Volume minus $133,000 Total Expenses =

$566,000 BEFORE TAX PROFIT!

 ASSUMING A 30% TAX LIABILITY, YOU WILL HAVE A  $400,000 NET INCOME!

AS YOU CAN SEE, THE POTENTIAL FOR A STRONG INCOME IS DEFINITELY HERE IN AN INTERNET BUSINESS. THE KEY IS TO HAVE A SOUND BUSINESS PLAN, AND TO THEN EXECUTE YOUR PLAN, MAKING ADJUSTMENTS AS YOU GO TO GET IT

TO BE THE BEST IT CAN BE.

YOUR ADDITIONAL SALES PROFITABILITY:

What are the Projected Gross Sales from Your Front-end Upsells?

What is the Projected Profit from Your Front-end Upsells?

What are the Projected Gross Sales from Your Backend Sales/Upsell?

What is the Projected Profit from Your Backend Sales/Upsell?

FRONT-END UPSELL:

Up until now, we have not included the PROFIT in the Front-end Upsell into our Projection. When the Prospect decides to accept Your Offer and enters their Credit Card information, Before the Sale is completed, they are presented with a “SPECIAL OFFER” to purchase an Additional Product or Service RIGHT THEN AND THERE while their Credit Card is out. This is the Front-end Upsell. It Increases the Amount of NEW SALES GENERATED and it Increases the Average PROFIT PER SALE.

As you can see from the Prior Section, we ONLY calculated how many NEW SALES we need at a PROJECTED PROFIT of $98 each to Generate a $100,000 NET SPENDABLE INCOME. We did NOT INCLUDE a Projection of any Front-End Upsells into the Calculation!

However, you COULD add a 10% figure to represent the percentage of time that a New Customer will purchase the Front-end Upsell.

This Additional Income can be added to the Projection. So lets say that you are selling a $48 item with a $16 Cost and a $32 Profit.

Let’s say 10% of the time, a New Customer will buy the Upsell. If there are 2,714 Sales for the Year, and 10% of those Customers result in the purchase of the Upsell, then that means that you can also count 271 additional Sales at $48 into the amount of Gross Sales generated.

$48 times 271 Sales = $13,008 in additional income, of which 1/3, or $4,336 is additional cost, and $8,672 is Additional Profit.

Now let’s look at what happens if 20% of the New Customers buy the Upsell.

20% of 2,714 Sales = 542 Sales

$48 times 542 Sales = $26,054 in additional income, of which 1/3, or $8,684 is additional cost, and $17,369 is Additional Profit.

Testing the Upsell is Critical. You may be able to get the Upsell to be purchased as often as 50% of the time, if it is a STRONG, RELATED OFFER and a TRULY GOOD DEAL.

A 50% Sale Rate on the Front Upsell will generate OVER $40,000 IN ADDITIONAL PROFIT!

BACK-END SALES:

After the NEW Purchase is completed, the Site takes the Prospect to the Shopping Cart Section. This is known as part of Your Back-end Sales.

When Your Customer makes a purchase on the Back-end, and they re-enter their Credit Card information, they receive another “SPECIAL OFFER”, which is the Second Upsell. It is the Back-end Upsell.

In addition, the Autoresponders send messages to Your Opt-In List on a Consistent Basis, offering MORE PRODUCTS through Affiliate Programs or Your own Products that they have not yet purchased. The Autoresponders also work on Selling Your Offer to those who gave their First Name and Email Address but who didn’t buy the original offer. This is yet Another facet of your Back-end Sales.

THE PROFITS GENERATED FROM YOUR BACK-END SALES, INCLUDING:

  • THE BACK-END SALES ON YOUR SITE, PLUS
  • THE BACK-END UPSELL, PLUS
  • YOUR REPEAT SALES, WHICH ARE ALSO BACK-END SALES,

CAN AMOUNT TO AS MUCH OR MORE THAN YOUR FRONT-END SALES!

AND YOUR GOAL IS TO GENERATE YOUR DESIRED PROFIT  WITHOUT INCLUDING THE BACK-END SALES OR THE BACK-END UPSELL!

You’re concentrating on building your Front End Sales through a Powerful and Potent Three-Point Marketing Plan:

  • COLD MARKETING
  • REFERRAL OR AFFIILIATE MARKETING and
  • REPEAT MARKETING

You work Avidly and you Succeed in producing the number of Visitors, Prospects and Sales to meet or exceed your Profit Goal.

You are TOTALLY HAPPY WITH YOURSELF!

But there’s this ADDITIONAL REWARD! YOUR BACK-END SALES AND UPSELL MAY HAVE DOUBLED YOUR PROFITS!

NEW BUSINESS is the lifeblood of Your Business. The STRONGER you build your NEW BUSINESS, the more VISITORS you get to Your Site, the more PROSPECTS you have, the more SALES you have, and the STRONGER Your BUSINESS will be.

So you DO NOT WANT to use Your Back-end Sales nor the Back-end Upsell as a crutch to just barely make your Profit Goal.

BUT CAN YOU SEE THE POTENTIAL HERE FOR GENERATING TWICE THE INCOME THAT YOU STARTED OUT PROJECTING?!!

Regarding the Generated Profit on Your Back-end Sales and Back-end Upsell, this varies based on Several Key Factors. Do your Back-end Sales consist of High Profit or High Volume items, or low percentage Affiliates?

It is NOT NECESSARY to carry a TON of AFFILIATE PRODUCTS.

RATHER, CONCENTRATE ON PROFITABLE ONES!

Once the Prospect has purchased from you, you can then feel free to offer related items that may be Higher in Price and that carry a reasonable Commission if Sold through an Affiliate.

Track Your Back-end Sales separately, starting with an estimate of 25% of New Sales. Then make your adjustments in inventory, whether it’s Products, Services or Affiliates, replacing offers that are not generating Profits until you develop a Shopping Cart area filled with HOT SELECTIONS.

Axiom Number Seventy-Three – YOUR GOAL SHOULD BE TO BEAT YOUR DESIRED PROFIT with FRONT-END SALES ONLY, AND THEN TRY TO BEAT YOUR FRONT-END SALES WITH YOUR BACK-END SALES!

By not including your Back-end Sales in with your Front-end Sales, they will not skew your Front-end Sales numbers. This means that the percentage of your overall expenses will be in relation to your Front End Sales, where they should be, since the majority of the expenses are for the purpose of generating Front-End Sales.

In Quickbooks, you will have a place at the bottom of the Financial Statement for “additional Income” and additional Expenses”. This would be the appropriate place to keep track of the Back-end Sales and Expenses.

WHEN YOU PRINT YOUR MONTHLY FINANCIAL STATEMENT, YOU WILL BE ABLE TO SEE EXACTLY HOW BOTH THE FRONT-END AND THE BACK-END ARE PERFORMING IN RELATION TO YOUR GOALS AND MAKE THE APPROPRIATE ADJUSTMENTS.

YOUR PROJECTED EXPENSES:

What are your estimated expenses for Advertising?

What are your estimated expenses for all Miscellaneous?

What is your Projected percentage of Sales are from Affiliates?

What is the Projected commission expense from these Sales?

What is Your Start-Up Cost and monthly payment if applicable?

One of the unknown quantities when you first go into Business is the initial return on the money you spend for Advertising. You can only spend the amount money that you have put aside for this purpose since there is No New Sales Amount from which to calculate a starting Advertising Budget.

You will need to tally how much the Start Up Costs, the Site, the Tools and the Product Costs are, and then calculate how much money you will have left over in order to do your preliminary advertising. DON’T SPEND ALL OF IT RIGHT AWAY!

We will look at the Costs shortly in order to see what it would take at the MINIMUM to get started, and what it would take for a Turn-Key system. You can be Successful both ways. It just depends how much Money you have, how Serious and Committed you are, how much you Believe in Yourself and the Likelihood of Your Success, and how Hard you are willing to Work to get things started.

Let’s estimate the expenses for Advertising at 10% of the gross Sales Volume, 10% for All Other expenses, and 30% for Affiliate Commissions. This means that the percentage of Expenses is 50% of the Gross Sales Volume.

If you are anticipating starting out with 7.4 New Sales per day, based on 100 Visitors, a 90% Prospect-To-Visitor Ratio, and a 1/45 Sale-To-Prospect Ratio, then you are anticipating 222 Sales in Month 1.

If the Profit Per Sale is $98, then 222 Sales time $98 per Sale equals $21,756 in Gross Profit for Month 1.

If 10% is Advertising Cost, then that means that you have a first month Advertising Budget of $21,756 times 10% which equals $2,175.

As Your Affiliate Base increases, Affiliate Sales and the amount of Commissions paid to the Affiliates will also increase. By having a Two-Tier Affiliate Program, where you pay 30% to the First Tier, and 10% to the Second Tier, you are paying a generous 40% in Commissions.

Remember though, that you only pay Affiliate Commissions on Affiliate Sales because there’s NO Affiliate Commissions on your Cold Marketing Sales. If the percentage of Affiliate Sales is 75% of all new Sales, 40% Commission on 75% of the Sales calculates to 30% of the overall TOTAL Gross Sales Amount.

IF THE RATIO OF AFFILIATE TO COLD IS MORE THAN 75% OF THE TOTAL SALES, THEN THE TOTAL PERCENTAGE OF AFFILIATE COMMISSIONS MAY EXCEED 30% OF THE GROSS SALES VOLUME.

IF THIS IS THE CASE, THEN THE AMOUNT THAT YOU ARE OVER THE 30% BY, IS THE AMOUNT THAT YOU NEED TO REDUCE THE ADVERTISING BUDGET BY OR CUT OTHER EXPENSES BY.

Axiom Number Seventy-Four – UNDER NO CONDITIONS SHOULD YOU GO OVER 50% OF THE AMOUNT OF THE PROFIT THAT YOU ARE GENERATING!

BY SETTING YOUR ADVERTISING BUDGET AT 10%, THE TOTAL OF ALL OTHER EXPENSES AT 10%, AND THE OVERALL AFFILIATE COMMISSION AT 30%, THIS TOTALS 50% OF THE GROSS SALES VOLUME.

Let’s take a look at what happens when you generate 100 Visitors per day through your Cold Marketing campaign, and Affiliates generate 300 more Visitors per day.

On YOUR 100 Visitors generated through YOUR Cold Marketing Campaigns, you generated 2 Sales based on 90% Prospects of the 100 Visitors, and 1/45 Sales. Based on 300 Visitors generated by Your Affiliates, they generated 6 Sales.

On YOUR 2 Sales, you generated 2 times $98 Profit  = $196.

On the Affiliates 6 Sales, they generated 6 times $98  = $588.

The TOTAL PROFIT GENERATED is $196 plus $588 = $784

The $588 in Affiliate Sales has commissions of 40%, or $235.20 to be paid out.

In order for the TOTAL of EXPENSES to be 50% OR LESS of the GENERATED PROFITS, $784 in Generated Profit times 50% equals $392.

This means that the TOTAL of ALL EXPENSES, INCLUDING ADVERTISING, INCLUDING AFFILIATE COMMISSION, and INCLUDING ALL OTHER EXPENSES, CANNOT EXCEED $392 IN ORDER TO BE WITHIN THE 50% BUDGET LIMITATION.

We know that $235.20 is the amount of the Commission for the Affiliates for the day. We also know that we have $392 Total for Expense allowance to work with to be within 50% of the Generated Gross Profit for the Day.

$392 for Available Total Expenses, less $235.20 for Affiliate Commissions = $156.80.

If your total Advertising Budget for Month 1 is $2,175, then $2,175 divided by 30 days = $72.50 per day.

This means that the $156.80, the Allowance for Expenses after Affiliate Commissions are paid, minus the $72.50 for Advertising and minus another $72.50 for a 10% allowance for All Other Expenses means that for this day, Total LESS than 50% of the gross volume.

It stands to reason that when SALES EXCEED the target figure of 7.4, as in this case, where you had 8 Sales for the day, that you will be UNDER the 10% allowance of the Target Budget.

Conversely, if you have LESS than 7.4 Sales, you will be OVER the 50% allowance for your Total Expenses.

THIS IS WHY IT IS SO CRITICAL TO MAKE SURE THAT YOU KNOW HOW MANY SALES YOU NEED AND HOW MUCH PROFIT PER SALE YOU NEED TO MEET OR EXCEED YOUR DESIRED AMOUNT OF GENERATED PROFIT!

Certainly, you should now be able to see the VALUE of having a WORKING BUSINESS MODEL to serve as the Foundation of Establishing the Variables that AFFECT Your Business and of being able to determine by projecting in advance the effect of the change of a Particular Variable.

YOU NOW HAVE MORE KNOWLEDGE WITH WHICH TO SUCCESSFULLY OPERATE YOUR BUSINESS THAN 90% OF THE BUSINESSMEN IN THE MARKET PLACE TODAY – HOW’S THAT FOR A BOLD STATEMENT!

STARTUP COSTS:

NOW THAT YOU CAN CLEARLY SEE THE POTENTIAL FOR OWNING YOUR OWN INTERNET BUSINESS, LET’S TAKE A LOOK AT THE TOOLS YOU WILL NEED AND THE STARTUP COSTS THAT ARE ASSOCIATED WITH THEM:

One of the most aggravating things that I found on the Internet is that nobody will tell you how much things really cost.

Simply put, going into Business Costs money. Even those who say you can start with NO money know that if you truly start with a Free Site, a Free Host, and only Free Advertising, you have a better chance of being hit by lightning than you do of Building a Successful Business!

One of the things that became apparent to me is that the Principles of Business, and in fact, the Principles of Common Sense, dictate that in order to be Successful, you have to:

  • Prepare to be Successful,
  • Have a Sound Business Plan, and
  • Aggressively Execute that plan.

The fact that this is a Business that is located on the Internet has THREE CRITICAL ADVANTAGES:

  • No monthly rent for a separate Office
  • No costs for employees and
  • You have a WORLD WIDE MARKET to sell Your Offer to!

There’s just no way it is reasonable to think that you can go into Business for nothing and expect incredible results. Keep in mind that there are Over 1 MILLION SITES and almost BILLION WEB PAGES on the Internet today.

And the Internet is in its BABY STAGE!

ONLY A SMALL PERCENTAGE of the People and Businesses in the World are on the Internet today. In fact, reports show that over 80% of all Businesses are NOT YET ON THE INTERNET!

You are about to get in on the GROUND FLOOR of an INCREDIBLE OPPORTUNITY. THE INTERNET WILL MAKE TENS OF THOUSANDS OF MILLIONAIRES OUT OF FOLKS JUST LIKE YOU!

Once you have the knowledge, and once you have the Confidence, there should only be ONE THING STOPPING YOU:

YOUR DECISION TO TAKE ACTION. PERIOD!

ONCE YOU DECIDE TO TAKE ACTION, FINDING THE MONEY TO BUILD YOUR BUSINESS TO PROVIDE YOU WITH THE  DESIRED AMOUNT OF PROFITS THAT YOU NEED TO ACHIEVE YOUR GOALS, SHOULD NOT PREVENT YOU FROM FOLLOWING – AND REACHING – YOUR DREAM!

STARTING YOUR BUSINESS:

This is a Complete List of Everything that you need in order to achieve everything that we have discussed. I have broken this list down into Three Ways to Start out so you can choose the one that fits you the best.

Form Your Corporation  – Per your Team’s advice

Licensing Fees                – To be able to legally Operate Your Business

Office Expenses              – Set up Your Office in an Organized Manner

Site Template                  – Create the Perfect Sales Person for Your Offer

Web Master Services      – To connect AssocTrac, Verisign & E-Merchant

Shopping Cart                 – To be able to Offer Additional Products/Affiliates

Power Submitter             – To Advertise Free in 2000+ Classified Listings

Site Promoter                  – To Submit to all of the Major Search Engines

Web Position Gold          – To Track Your Site’s standing in Search Engines

AssocTrac                       – This is Your Affiliate Program

Link Popularity               – To Build a Contact List for Potential Affiliates

Mailloop                          – The Mail and Autorespond Program

Quickbooks                     – To Create Financials and Cut Affiliate Checks

E-Merchant Solutions     – To Accept Visa, M/C, Discover and Am Ex

Verisign                           – The Secure Gateway to Link E-Merchant To Site

CHOICE ONE: THE LEAST EXPENSIVE FEASIBLE WAY OF GETTING STARTING:

If money is TIGHT, here’s the MINIMUM that you need to get started.

1) You’ve got to have Your Site. You can lease the Site for $299 for the Set-Up fee and $99 per month for as long as you use it, with no increases, upgrades or royalties.

2) Mailloop – You’ve got to have the Autoresponders and follow-up program to assist in the Delivery and follow-up of Your Offer.

3) E-Merchant and Verisign – You’ve got to have these 2 in order to Accept Credit Cards. There is a free service called Paypal but I do not recommend them. However, if you NEED to use them, I’d suggest starting with them, and then UPGRADING AS SOON AS POSSIBLE.

Sometimes Mailloop can be purchased for 4 or 6 payments of around $100 each or so. Since it is not my Product, there’s no way I can guarantee this of Course. I can only hope that it is available for you with these terms when you are ready.

E-Merchant is a $250 fee to Start up and Verisign is about $750 or so for the Secure Gateway.

PayPal is a Service that replaces the need for E-Merchant and Verisign.

It is limited, but it’s FREE. The two drawbacks of Paypal are that a person who is NOT a member of Paypal may have to first sign up with Paypal and then wait a week or more before they can make the purchase, and your money is held by Paypal, so you have to request it. If you use Paypal to get started, transfer your money DAILY.

Otherwise, if Paypal gets a complaint from a Customer, they may FREEZE your funds until they complete their investigation.

So for $299 for Set-up for the Site, Plus your first payment of about $100 for Mailloop, a Business License for maybe $75, and $114 for 6 months for Your Hosting Fees, starting out with Paypal, for about $588 YOU’RE IN BUSINESS!

If you start out with E-Merchant and Verisign instead of Paypal, it’s about $1588 to get started. But you have more control over your funds, you get better reporting, and Your Site will look more substantial.

But you do what you have to do to get started, and then, as you make Money, you can build the rest of Your Business by acquiring the Required Tools.

Keep in mind, that at the beginning, you won’t have the Tools to run the Classified Ads or to Submit to get Top Search Engine Ranking. But you can still generate Traffic to Your Site with Pay-Per-Click Engines, Services that Guarantee Hits for a set price, and Opt-in Lists to send your Offer to.

You’ll have to wait to start Your Affiliate Program until you generate some Profit, but it won’t be long!

You also don’t have a Shopping Cart, but you can still offer a Front-end Upsell and you can offer Affiliate Products and Services through Mailloop on the Back-end.

BUT YOU’RE IN BUSINESS FOR ABOUT $588!!!!

WHERE IN THE WORLD CAN YOU GO INTO BUSINESS WITH THE STRONG POTENTIAL OF MAKING $100,000, $200,000, $300,000, $1,000,0000 OR MORE, FOR $588?

CHOICE TWO: STARTING OUT WITH MORE TOOLS AT YOUR FINGERTIPS:

Let’s add the ADDITIONAL TOOLS that you would NOT BE STARTING OUT WITH in the first START-UP Scenario to help Your Business to get off to a faster and a MORE PROFITABLE start!

Power Submitter allows for the Submission of 2000+ Classified Ads.

Site Promoter and Web Position Gold work together to Submit to the Search Engines and provide feedback to assist you in gaining Top Ranking. If you are not in the Top 20, you’ll get very little Traffic from the Search Engines.

AssocTrac is CRITICAL to Your Business in order to Build Your Affiliate Program. (Note: there’s a monthly Service charge for maintenance and upgrades for this program of about $47 per month. Since this is not my program, I of course cannot guarantee that it will stay at $47. I just hope this program is available for you because it is Excellent.)

And the Shopping Cart and the required Verisign Upgrade to accommodate the Shopping Cart are CRITICAL for you to be able to Sell a VARIETY of ITEMS in Shopping Cart Format.

Power Submitter, Site Promoter, Web Position Gold, AssocTrac, Shopping Cart and the Verisign SSL Certificate will cost about $2500.

So, to Start out, here’s THE ESTIMATE of what it would Cost up to this point:

$   299 – The Site

$   100 – Mailloop per month for 4-6 months or you can buy it outright

$   114 – Six Months Hosting Fees

$     75- Business License

$   250 – E-Merchant Solution Set-up Fee

$   750 – Verisign Gateway Set-up

——

$1,588

$  200 – Power Submitter

$  200 – Site Promoter

$  200 – Web Position Gold

$  100 – AssocTrac per month for 4-6 months or you can buy it outright

$  200 – Link Popularity

$  200 – QuickBooks

$  250 – Shopping Cart

$  750 – Verisign SSL Certificate

$  250 – Web Services to Connect Shopping Cart, AssocTrac and Verisign

——–

$2350

$1588

+2350

——-

$3938 – Projected Cash Outlay plus balance of payments for AssocTrac and Mailloop.

When you install the Shopping Cart Software, your Hosting fee will go from $19.99 to $49.99 per month in order for you to accommodate that program so expect to pay an additional $30 per month for 6 months.

NOTICE I SAID THIS IS AN ESTIMATE! I WILL PROVIDE YOU WITH ALL OF THE NECESSARY LINKS SO YOU CAN DETERMINE CURRENT PRICING, AVAILABILITY, AND TERMS!

If you have Credit Cards, instead of spending all cash, you can use the Credit Cards for a part of it, and then calculate the payment on the Credit Cards into the Monthly Overhead Expense of the Business.

So let’s say that you have $2000 in cash to put into your New Business, and you put $2000 on Credit Cards. Let’s estimate the payment on the $2000 on the Credit Cards is $200 per month. You would set this up as a loan to the Business, and this payment would come out of the Profits to pay off the debt.

The only other Expense from the Tool List left at this point is the Cost of forming Your Corporation. I estimate this Cost at $750, when you are ready.

If you want to have the Web Designer make changes to Your Site Template after it’s up and running, they charge $65 Per Hour.

The Monthly overhead for the Monthly Site Fee, Hosting Fee, and Affiliate Program Fee is $99 + $49 + $47 = $196 per month. Imagine, YOUR ENTIRE MONTHLY OVERHEAD TO OWN YOUR VERY OWN BUSINESS WITH ENORMOUS POTENTIAL FOR $196 A MONTH!

Just two Sales with $98 Profit COVERS YOUR ENTIRE OVERHEAD FOR THE MONTH!

And if You would like for me to Consult on any of the following:

  • Your Business Plan and Site Structure,
  • Your Ad Program – Ads, Affiliate Recruitment, and AutoResponders,
  • Your Sales Copy

To both Review them and make Recommendations, or to write Your Copy so that you have a Turn-Key Site, I will provide you with a link so you can review the Services that are available to You.

CHOICE THREE: THE TURN-KEY OPERATION

Form Your Corporation  – Per your Team’s advice

Licensing Fees                – To be able to legally Operate Your Business

Office Expenses              – Set up Your Office in an Organized Manner

Site Template                  – Create the Perfect Sales Person for Your Offer

Web Master Services      – To connect AssocTrac, Verisign & E-Merchant

Shopping Cart                 – To be able to Offer Additional Products/Affiliates

Power Submitter             – To Advertise Free in 2000+ Classified Listings

Site Promoter                  – To Submit to all of the Major Search Engines

Web Position Gold          – To Track Your Site’s standing in Search Engines

AssocTrac                       – This is Your Affiliate Program

Link Popularity               – To Build a Contact List for Potential Affiliates

Mailloop                          – The Mail and Autorespond Program

Quickbooks                     – To Create Financials and Cut Affiliate Checks

E-Merchant Solutions     – To Accept Visa, M/C, Discover and Am Ex

Verisign                           – The Secure Gateway to Link E-Merchant To Site

In Choice Two, we were at a total of $3938 plus the balance on AssocTrac and Mailoop, which is somewhere around $1000. So we can round off the Costs at this point to $5000.

The we can add $750 for Forming Your Corporation, $240 for the additional $30 per month for 6 months for Hosting Fees, and $510 for 8 hours at $65 for Enhancement to Your Site.

$1,588

+2,350

——-

$3,938 – Projected Cash Outlay

$1,000 – Balance on AssocTrac and Mailloop

——-

$4,938

$5,000 – Rounded $4,938 for Illustrative purposes

$   750 – Cost to Form Your Corporation

$   240 – 6 Months additional Hosting fee of $30 Per Month

$   510 – Custom Web Design for 8 Hours @ $65 Per Hour

——–

$6,500

 

$6,500

$   500 -Miscellaneous Expenses and Supplies

$2,999 – DELUXE Premiere Consulting Package

——–

$9,999 – TOTAL TURN-KEY AMOUNT FOR EVERYTHING!

What I have just shown you are 3 ways to get started in Business.

As low as $588 to get started for a POWERFUL 30 PAGE SALES SITE, MAILLOOP, Your Autorespond Program, 6 Months of Hosting Fees and Your Business License using Paypal, or $1588 using E-Merchant and Verisign.

The Next Level is $3938 to get started, giving you most of the Tools to execute Your Business Plan, and $4938 including paying for AssocTrac and Mailloop in Full instead of in payments.

The TURN-KEY LEVEL allows for All of the Tools that are included in Level Two, Plus EVERYTHING ELSE THAT YOU CAN POSSIBLY NEED TO HAVE A TOTALLY TURN-KEY BUSINESS.

It includes: An allowance to Form Your Corporation, To cover the increase in Hosting Fees, To allow for 8 hours of Custom Web Design to Your Site, To allow $500 for miscellaneous supplies, and to INCLUDE The DELUXE Premiere Consulting Package.

The DELUXE Premiere Package includes the following Services:

  • Review of Your Business Plan and Make Recommendations to Strengthen it
  • Recommend and Oversee Any Structural Changes to Your Site
  • WRITE All of Your Ads, Autoresponders, and Affiliate Letters
  • WRITE All of Your Sales Copy and Rebuttals for Your Site
  • Be available via Email to answer ALL Questions until you go “LIVE”
  • Be available for 90 days After you go Live to assist with Adjustments

In short, for $2,999, you are hiring me as Your Consultant to get Your Business up and running for you.

In the case of the TURN-KEY SOLUTION, You need to supply 3 things:

  • DEFINE YOUR MARKET
  • DEFINE YOUR PRODUCT
  • HAVE $9,999 TO SPEND!

THERE IS NO EASIER WAY THAN THIS TO GO INTO BUSINESS AND BE SUCCESSFUL IN GENERATING MORE PROFITS THAN YOU EVER DREAMED POSSIBLE!!!!!!!!!!!!

In the event that you do not have all of the money that you need:

FIND IT SOMEWHERE WITHOUT TAKING ON A PARTNER!

THIS IS THE BEST OPPORTUNITY TO CHANGE YOUR LIFE THAT YOU WILL EVER HAVE AT THE RIGHT TIME TO TAKE ADVANTAGE OF IT.

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