ROB RASKIN - Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
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CHAPTER SIXTEEN REVIEW

Axiom Number Seventy-Two – IT TAKES THE SAME EFFORT TO SELL A HIGHER PRICED ITEM AS IT DOES TO SELL A LOWER PRICED ITEM.

Very simply put, it takes NO MORE EFFORT to Sell a HIGH PROFIT ITEM than it does to Sell a LOW PROFIT ITEM. The Dynamics are the same: Sell Yourself, Sell Your Company, Create the Need, Offer Your Solution, and Close, Close, Close.

Axiom Number Seventy-Three – YOUR GOAL SHOULD BE TO BEAT YOUR DESIRED PROFIT with FRONT-END SALES ONLY, AND THEN TRY TO BEAT YOUR FRONT-END SALES WITH YOUR BACK-END SALES!

By not including your Back-end Sales in with your Front-end Sales, they will not skew your Front-end Sales numbers. This means that the percentage of your overall expenses will be in Relation to your Front End Sales, where they should be, since the majority of the expenses are for the purpose of generating Front-End Sales.

Axiom Number Seventy-Four – UNDER NO CONDITIONS SHOULD YOU GO OVER 50% OF THE AMOUNT OF THE PROFIT THAT YOU ARE GENERATING!

By setting your Advertising Budget at 10%, the total of all other expenses at 10%, and the Overall Affiliate Commission at 30%, this totals 50% of the Gross Sales Volume.

WORKING BUSINESS MODEL:

A WORKING BUSINESS MODEL IDENTIFIES ALL OF THE VARIABLES OF THE BUSINESS, AND THEN BASED ON THE ASSUMPTIONS, SHOWS YOU WHAT YOU CAN EXPECT YOUR PROFIT TO BE.

NOBODY SHOULD EVER GO INTO BUSINESS WITHOUT HAVING A WORKING MODEL.

THE FOLLOWING VARIABLES HAVE A DIRECT AFFECT ON THE BOTTOM LINE OF YOUR BUSINESS:

Visitors – Set at 100 for Cold Marketing and 300 for Affiliate Marketing

Prospects -Set at 90% of Visitors

Sales  – Set at 1/45 Prospects

Profit – Set at $98 Per Sale

Advertising Expense – Set at 10% of the Target Gross Profit

Affiliate Commission – Set at 30% of the Overall Gross Profit

Overhead and Operating Expense-Set at 10% of the Target Gross Profit

Front Upsells – Set at 10% of the Target Gross Profit

Back-End Sales – Set at 25% of Target Gross Profit

Estimated Taxes – Set at 25% of the Gross Profit

Changing ANY of these variables will change the bottom line Profit. At the end of the Chapter, there will be a link to an Excel Spreadsheet that consists of this Actual Business Plan. By changing any of the variables, you will be able to see the effect – positive or negative- on Your Profit.

This is an invaluable TOOL and an ABSOLUTE NECESSITY.

As I said, it’s REALLY HARD to believe that I have NEVER ONCE seen this offered before. There’s NO WAY anyone should EVER go into Business without a BUSINESS PLAN that INCLUDES A WORKING MODEL and a method by which they can make adjustments to the variables to see their effect on the Bottom Line of the Business.

You were also shown 3 ways to get started in Your Own Business.

As low as $588 to get started for a POWERFUL 30 PAGE SALES SITE, MAILLOOP, Your Autorespond Program, 6 Months of Hosting Fees and Your Business License using Paypal, or $1588 using E-Merchant and Verisign.

The Next Level is $3938 to get started, giving you most of the Tools to execute Your Business Plan, and $4938 including paying for AssocTrac and Mailloop in Full instead of in payments.

The TURN-KEY LEVEL allows for All of the Tools that are included in Level Two, Plus EVERYTHING ELSE THAT YOU CAN POSSIBLY NEED TO HAVE A TOTALLY TURN-KEY BUSINESS for $9999.

The DELUXE Premiere Package includes the following Services:

  • Review of Your Business Plan and Make Recommendations to Strengthen it
  • Recommend and Oversee Any Structural Changes to Your Site
  • WRITE All of Your Ads, Autoresponders, and Affiliate Letters
  • WRITE All of Your Sales Copy and Rebuttals for Your Site
  • Be available via Email to answer ALL Questions until you go “LIVE”
  • Be available for 90 days After you go Live to assist with Adjustments
  • DEFINE YOUR MARKET
  • DEFINE YOUR PRODUCT
  • HAVE $9,999 TO SPEND!

THERE IS NO EASIER WAY THAN THIS TO GO INTO BUSINESS AND BE SUCCESSFUL IN GENERATING MORE PROFITS THAN YOU EVER DREAMED POSSIBLE!!!!!!!!!!!!

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