ROB RASKIN - Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
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CHAPTER FOURTEEN: SETTING UP YOUR BUSINESS

So, let’s assume that you have decided to start:

 

YOUR VERY OWN INTERNET BUSINESS!

 

HOW EXCITING!

 

 

Now, EXACTLY WHAT DO YOU DO?

 

 

Let’s explore everything that you need to do to go into business today!

WHAT ARE YOU GOING TO SELL?

First, based on your knowledge thus far, you need to decide what Information, Product, or Service you will be offering.

First things first! Do you have your own information book or do you plan on creating one?

DO YOU HAVE A TARGET MARKET IN MIND? THIS IS A MUST!

Or perhaps you have a Product or Product line in mind that is unique in nature?

Axiom Number Sixty-Nine DEFINING YOUR TARGET MARKET AND MAKING SURE THEY ARE REACHABLE IS YOUR FIRST AND MOST IMPORTANT DECISION.

 

THERE ARE LITERALLY THOUSANDS OF PRODUCTS AVAILABLE TO BE SOLD ON THE INTERNET TODAY, INCLUDING INFORMATION BOOKS WITH RESELL RIGHTS, PRODUCTS, AND SERVICES, ETC.

THE SINGLE MOST CRITICAL PIECE IS TO DETERMINE WHO YOU ARE GOING TO SELL TO. ONCE YOU’VE ESTABLISHED A REACHABLE TARGET MARKET, AND A PRODUCT THAT THE TARGET MARKET WANTS OR NEEDS, YOU EVERYTHING ELSE WILL FALL INTO PLACE.

One way to find out where folks who will want your product are hanging out on the Internet is to go to Google enter the keyword that identifies your Target Market. Then, review the Top Sites that come up and find out where they advertise. Make sure that you know WHERE you are going to advertise to reach Your Market before you invest time, energy, effort or money putting together a Site and a product!

If you are going to look for an Information Product, for example, that you can buy resell rights to, just go to Google and enter the keyword “resell rights”.

If you are going to set up a Shopping Site based on a number of Affiliates, go to Google and enter the keyword “Affiliate programs”.

THE COMBINATION OF IDENTIFYING A TARGET MARKET AND THEN LOCATING OR CREATING A PRODUCT OR SERVICE TO FILL THAT MARKET IS THE FIRST CRITICAL COMBINATION FOR SUCCESS.

ORGANIZING YOUR BUSINESS:

 

 

It won’t take you long to have a ton of information, some of which you will want to print out so you can sit in your favorite chair and review.

BINDERS:

I have a set of 12 1″ Binders for www.All-About-Business.com that I use to organize my efforts as follows:

AGENDA – This binder is for all of my lists of things to do, notes for enhancements to the Site, etc.

MY SITE – This binder has a printout of the Site as it was in its development stage, along with anything from other Sites that I would like to incorporate into My Site.

TOOLS – This binder contains all of the information for each of the programs that are necessary in order to be able to properly operate the Business.

INVENTORY – This binder contains all of the products for which I have purchased Resell Rights.

SUPPORTING DOCUMENTS – This binder contains all of the information from Sites that have offers that I may be interested in and need to review.

AFFILIATES – This binder contains the information for My Affiliate Program, as well as a printout for all of the Sites whose Affiliate Programs I offer in the Business World Section of My Site.

MARKETING PLAN – This binder contains my plan for exactly what I am doing in the three areas of Marketing: Cold Ads, Affiliate Letters, and Autorespond Messages.

BUSINESS PLAN: This binder contains the blueprint of exactly what I am attempting to achieve, along with the projections of what I am actually achieving and a write up of the adjustments to be made so that the results exceed the projections.

TESTING – This binder tracks every change that is made and the result of that change so I know what I already tested and the results of that test.

FINANCIAL STATEMENTS – This binder contains all of the Financial Information for the company, including bank statements, copies of expenses,  and The Financial Statements, prepared Monthly, as well as the quarterly tax deposit statements.

LEGAL – This binder contains the information for the copyright of the book, as well as the filing all agency paperwork, a copy of the Business license, and all agreements with agencies, vendors, and suppliers.

READING MATERIAL – This binder contains Newsletters and articles that have information of particular interest for quick reference.

One shelf holds the 12 1″ binders that make up the ORGANIZATION behind www.All-About-Business.com. You’ll also need a box of 100 dividers because you will want to separate items within each binder for easy access, a three hole punch, and some way to affix a label to the side of your binders for easy identification.

At the beginning, I put a sheet of lined paper inside as the first page of each binder. As the binders took shape, I made an index for each binder. What I have now is a very organized and efficient system where I can locate just about whatever I need with virtually no hassle whatsoever.

BACK-UP SYSTEMS:

 

Let’s talk about a Back-up System for your computer. If your hard drive dies, and you do not have a Back-up, you WILL be crying! Make sure that your Business Information is Backed-up Daily. This resolves only 1/2 of the problem, however. If the Back-up System sits on top of your computer for example, and there is a fire or a theft, you just lost your Back-up System. However, if daily or weekly you can move a copy of the Back-up to a remote location, then all of your data will remain intact.

There are several ways of doing this. You can download Daily to a Floppy Disk. You can Back-up to a tape if you have this kind of Back-up system and store the tape in a safe deposit box at your bank once a week. You can have a small, fireproof safe in a secure location. Or, you can download your information to a Secure Site to store your information. If this option interests you, go to Google and enter the keyword “data storage.”

One of the beautiful things about an Internet Business is its simplicity in relation to a Conventional Business or a Multi-Level Marketing Business. For my entire Operation, I have 12 binders on the Bookcase, 3 folders on my desktop – SITE, TOOLS, and INVENTORY, and a protected Back-up System. The Site resides on the Internet, and that’s that.

The entirety of the Success of the Business is left up to me to Market it properly, test it relentlessly, and Direct the Business as I choose.

There are those that make no money in an Internet Business. They either never read this Course, or never followed what they were taught. If you do, it’s NOT possible to not make money! It IS possible to not make enough money with any one Site to reach Your Goals, depending on how lofty Your Goals are. But one of the beauties of the Internet is that you can operate Several Sites, which is always wise. This way, in the event of a Market change or anything unforeseen, all of your eggs are not in one basket.

YOUR MARKETING PLAN:

There’s an old saying that goes: “Most people don’t plan to fail – they just fail to plan.”

As you can probably see, I am trying to get across to you to be meticulous in your preparation. You are, after all, going to “Charge across the perilous fields of change and opportunity.” You MUST HAVE A SOUND BATTLE PLAN!

There will be numerous and never-ending Adjustments and Tests as you continually strive to maximize the amount of Profit that you generate. But before you can make an Adjustment, there’s one thing that you MUST HAVE: A STARTING POINT!

In accordance with the Marketing Plan Section and Techniques, you need to know the following:

  • EXACTLY which Pay-per-click engines you are going to start out advertising with.
  • EXACTLY what categories you are going to place your Classified ads in
  • EXACTLY what supplementary services you are going to utilize to Bring traffic to Your Site
  • EXACTLY what your beginning ads are going to say
  • EXACTLY what you are offering to generate AFFILIATE INTEREST to build your ARMY of Promoters
  • EXACTLY what your Autoresponder messages are going to say, and
  • EXACTLY what Products or Services aside from yours are you going to be promoting as a part of other Affiliate Programs.

THERE ARE EXACTLY SEVEN “EXACTLY’s” ABOVE – MAKE

SURE YOU HAVE EXACTLY SEVEN ANSWERS BEFORE YOU

START ACTIVELY MARKETING YOUR SITE!

 

YOUR BUSINESS PLAN:

In addition to Your Marketing Plan, you need to have Your Business Plan Completed Before You Begin so you have your initial Goals in place as to what to expect.

You need to know EXACTLY what you are expecting as you start out in terms of the six Major Components to GENERATE PROFIT:

  • The number of Visitors you expect
  • Your Prospect-To-Visitor Ratio
  • Your Sales-To-Prospect Ratio
  • Your anticipated Advertising Costs
  • Your Gross Dollar Sales Volume
  • Your Gross Generated Profit

THESE SIX COMPONENTS FORM THE FOUNDATION OF YOUR BUSINESS PLAN. IF YOU FEEL THAT YOU ARE GOING TO GENERATE 100 VISITORS PER DAY, OF WHICH 90% ARE PROSPECTS, AND YOU ARE EXPECTING YOUR SITE TO CLOSE 1/45, THEN YOU ARE EXPECTING 2 SALES PER DAY.

IF YOUR GROSS SALES VOLUME IS $200 FOR THE 2 SALES, AND THE COST OF ADVERTISING IS $50, OR 25%, THEN YOU ARE ANTICIPATION $150 IN GENERATED PROFIT FOR THE DAY.

THIS MEANS THAT FOR YOUR FIRST FULL MONTH, YOU ARE EXPECTING TO SEE $150 PER DAY, WHICH EQUALS $4500 IN GENERATED PROFIT FROM FRONT END SALES THAT YOU ARE GENERATING THROUGH COLD MARKETING.

ADD AN ARMY OF AFFILIATES, AND ADD THE REPEAT MARKETING ON THE BACK END, AND TEST AND IMPROVE YOUR ADS AND YOUR SALES SITE’S EFFECTIVENESS, AND THE SKY IS TRULY THE LIMIT !!!!!!!!!!!

 

I hope you are now starting to see the BIG PICTURE of EXACTLY WHAT IT TAKES TO BE SUCCESSFUL – IT IS REALLY NOT THAT HARD ONCE YOU CLEARLY UNDERSTAND EXACTLY WHAT YOU NEED TO DO!

LEGAL CONSIDERATIONS:

Setting up a Business requires some decisions for which an Attorney that works in conjunction with an Accountant should be consulted. It is important that they know each other so if you get conflicting advice, its easier to resolve, and also because its much smoother when they know each other and already have an open line of communication.

If you have an Accountant OR an Attorney, ask him for a recommendation so that you have a TEAM working for you. Remember, it should not be long

before you are GENERATING SUBSTANTIAL PROFITS.

This raises numerous questions as to how your Business should be legally structured. Everything that I am going to suggest is based on my many years of experience as a Businessman. If there is one thing of which I am CERTAIN, it is to Verify your course of action with Your Team because laws change and because I am not an attorney to be CERTAIN that you are taking the BEST Course of Action.

You’ll want to distance yourself from liability, and one of the ways of doing that is to form a Corporation or a Limited Liability Company (LLC). If it’s a Corporation, you will want to make an “S” election, which means that the Corporation isn’t a Separate Tax-paying entity. Otherwise, in effect, the Profit gets taxed twice. So you will want to talk to Your Team about the benefits and drawbacks of an “S” Corporation verses an LLC.

Attorneys generally charge anywhere from $500 to $1500 to Incorporate. You can do one of three things: Pay their fee and have them do it, go to Google and enter the Keyword “form a corporation” and create the Corporation or LLC yourself, or start off with a Sole Proprietorship, and Incorporate once you have the money. It is MUCH CLEANER, however, to START OUT being Incorporated. If you do not start out as a Corporation or an LLC, at some point, if you do change, you will need to:

  • Change Your Checks to the Corporation name,
  • Change Your Business Cards to the Corporation name,
  • Notify all of the Affiliate programs that you participate in that your checks now need to come in the name of the Corporation, and
  • Notify Vendors and Suppliers for Product or Advertising to change billing to the name of the Corporation

Corporate records need to be kept current, and certain reports need to be filed on a timely basis. Find out upfront what needs to be done, and put them in Your Scheduler so that you keep up on this. Otherwise, you will get hit with late fees and unnecessary grief.

For paying taxes, you may very well find that you’d rather have a separate bank account and have a Payroll Service handle the payroll. This way, for a small fee:

 

  • The proper taxes are withheld,
  • The proper income reporting is done,
  • The proper paperwork is filed in a timely manner by experts, and
  • You can concentrate on MAXIMIZING YOUR PROFITS instead of figuring out which form to file when. For a list of payroll services, go to Google and enter the keyword “payroll service”.

Once you have set up your Corporation and your Payroll Service, you will then need to get a Business License to conduct Business in your locality. Since localities make their own rules, you need to call Your Business License department and find out what licenses are required. The first time you call, you may want to ask anonymous questions such as:

I am thinking of working out of my home. What is the difference with regards to licensing requirements if I work out of my home verses maintaining a Business Address? Businesses like Post-Net and Mailbox Etc. allow you to hang your license at their address, rent a mailbox, and use their address as your Business address.

This means your Home address doesn’t need to ever be given out as a Business address. You’ll need to check with the Phone Company to see about listing your phone number and fax line under the Business Name so you can deduct it as a Business expense if the Business address is NOT the Home address.

While we are talking about phone lines, if you have cable modem access to the Internet, make sure to have that bill changed to be billed to Your Corporation as well. In fact, ALL BUSINESS EXPENSES should, of course, be billed Directly to the Business. If a high-speed Internet Connection Service, such as Cable Modem, is available in your area, you’ll be MUCH HAPPIER with the faster connection.

DUPLICATION:

The day may very well come when you have several Sites. To plan for this in advance, when you set up Your Corporation, the name of the Corporation shouldn’t be the same as the name of Your Site.

For example, you can name your Corporation MY DREAM, INC. The Corporation then will do Business under various different names, each of which is the name of your individual Sites.

If you set up the Corporation to be the same name as your first Site, you will eventually either want to do a name change, which is a hassle, or create a new Corporation for the each Site, which is expensive. Each Corporation requires a tax return, annual maintenance, report filings, etc.

So, think ahead, and think big. Create an “S” Corporation or an LLC per your Team’s advice, and then get a Business license for the Corporation and file a D.B.A., which stands for “Doing Business As” for each Site with your local licensing bureau.

This way you are establishing a Foundation for Expansion, so you won’t run into unnecessary aggravation when you go to build a second Site and only find out then that had you set your Corporate Structure up this way in the first place, you could have avoided the entire hassle.

LIMIT YOUR LIABILITY:

 

 

YOU ABSOLUTELY WANT TO  KEEP THE PROFITS THAT YOU GENERATE!

 

 

As you build your wealth, it will become more and more critical that you PROTECT your Wealth. Remember, the more money you have, the more of a TARGET YOU BECOME!

There are numerous ways that you can suddenly find yourself subject to unforeseen liability:

  • Product Liability- a customer sues for damages and is rewarded a large judgment
  • Car accident – only now, since you have a lot of money, the injured party doesn’t settle for maximum auto insurance amount and sues you personally.

There are several ways to protect business-related claims from affecting your Personal Assets:

  • By having a Corporation or an LLC instead of a Sole Proprietorship,
  • By NEVER MIXING PERSONAL BILLS OR FUNDS with the Business Bank Account, and
  • By keeping the Corporate Records current (the attorney’s office should do this once per year

However, an aggressive creditor may try to pierce the Corporate veil and go after your personal assets.  There are several ways to protect yourself:

  • Carry an “umbrella policy” to insure yourself against unforeseen liability. It is not expensive, perhaps $500 per $1,000,000 in coverage, and could make a tremendous difference.
  • Talk to your attorney about the creation of a Trust. There are certain Trusts, like Family Trusts, that do not do a very good job of protecting your assets. But others, like the Off-Shore Trusts and the Dynasty Trusts, do an Excellent job. In the case of a Dynasty Trust in the State of Nevada, for example, once an asset is placed in the Trust, so long as there were no pending legal actions at that time, and so long as Four Years pass, after that time any asset of the Trust is 100% protected from creditors and judgments. Of course, since laws change, verify the validity of this statement at the time you would create one.
  • Create a Government approved Retirement Plan. The money that is put into this Retirement plan from the Profits from the Business are 100% protected. There are requirements to qualify, but this is perhaps the strongest protection for cash assets.
  • And lastly, be concerned with Inheritance tax. If you have heirs that you would like to leave your Estate to, you certainly don’t want the Estate to be sold off in pieces for pennies on the dollar to pay the inheritance taxes. One way of covering the tax liability is to carry a term life insurance policy, so there is cash available upon death to pay the inheritance tax, leaving the Estate intact. You can also leave an Insurance Policy Directly to a loved one by creating an Irrevocable Life Insurance Trust. Trusts can be very helpful in helping your heirs not to inherit a nightmare.

 

Your team should include a Qualified Accountant and Attorney, and a reputable Financial Planning Firm to help you to develop Your Estate Plan. Once you execute Your Marketing Plan and Your Business Plan, you WILL develop a Sizeable Estate. Eventually, you will have Estate Taxes to be concerned with.

Having a SIZEABLE ESTATE, with lots of Assets to protect, is a Good problem to have!! But, it does still need to be addressed. Take it from one who has been there. The more money you have, the more of a target you will become and the more critical the proper planning and handling of your Assets, including your finances, becomes.

 

 

HAVING YOUR MONEY WORK FOR YOU

Not only do you not want to lose your money due to liability or negligence; you also do not want to lose it due to bad investments.

When the Stock Market is unsteady, it’s a huge gamble to invest your money in the Market.

Other ways to invest your money include:

  • Follow the biggest roads in your area in the area of expansion and buy large parcels of raw land. There’s no overhead, no hassles, and no renters. In time, as growth goes in that direction, property historically goes UP in value.
  • Invest in a Safe, Historically well-performing Fund. Rather than just take a variety of Stocks and hope they perform, stick with a known quantity. There are funds that do not produce huge results, but they do consistently grow.
  • Invest in the Bond Market. Bonds do not return as high of a yield on your Investments, but they are more Secure, often Guaranteed, and much less volatile.
  • Maintain low debt. The amount of interest that you are paying on your Home, Auto, Credit Cards, etc are probably higher than you are earning on your investments. It makes sense to pay them off.
  • A Financial Planning Firm can help you to create a Portfolio based on Your Retirement Needs, Income Requirements, etc. However, be careful to choose a reputable Firm. Notoriously, their presentation is nothing more than a front to sell Insurance, or a particular Stock. You will want to find an Investment Firm that is not tied to one particular avenue that they refer to all of their clients, but rather, is TRULY looking out for Your Best Interest.
  • And lastly, is the StockBroker. Some firms only push their own Stock offerings. If you invest in the Market, only do so by finding someone REPUTABLE through word of mouth that will NOT invest your money if you don’t have a Stock that he is comfortable is performing well. ANYONE can buy a Stock. The key is to have someone who is Reputable in showing Consistent Growth for his or her client’s Portfolio.

FINANCIAL CONSIDERATIONS:

Lets start with this premise.

Axiom Seventy IF ITS WORTH DOING, ITS WORTH DOING WELL.

 

 

THIS NEEDS TO BE THE FOUNDATION OF EVERYTHING THAT YOU DO. HALF-HEARTED EFFORTS ALWAYS EQUAL HALF-HEARTED RESULTS.

When you go into a Conventional Business, its not unreasonable to expect to have an overhead of $1000 a month just for your rent and expenses associated with your office space, plus the cost of commuting, potential theft, damage, liability insurance, garbage pickup, etc.

When you start a Business in your Home, you can do it for WAY LESS than you can EVER THINK OF STARTING A CONVENTIONAL BUSINESS.

In addition, the best feature of owning your own Web Based Business is that you have NO EMPLOYEES. Employees are a TREMENDOUS EXPENSE, and while their productivity increases the bottom line, you also have all the expenses that accompany having employees. These include:

  • Workman’s Compensation
  • Health Insurance
  • Raises
  • Functions
  • Theft
  • Advances
  • Personal issues
  • Lawsuits
  • Absenteeism

The list goes on. Al things considered. having a Web-Based Business is INFINITELY EASIER THAN RUNNING A CONVENTIONAL BUSINESS. INFINITELY!

WHY THEN, FOR GOODNESS SAKE, WOULD YOU NOT WANT TO INVEST THE AMOUNT OF MONEY NEEDED IN ORDER TO SUCCEED?!

There are SO MANY ads that offer this, that and the other for FREE. There are a ton of shortcuts available, some of which actually may save you a couple of dollars, and some of which may cost you THOUSANDS of dollars in lost Traffic, lost Sales, lost etc.

In Fact, THERE IS NO SUBSTITUTE for NOT having the Tools that you need in order to get the job done.

In Fact, THERE IS NO SUBSTITUTE for NOT having the Sales Site set Up to MAXIMIZE YOUR SALE-TO-PROSPECT RATIO.

In Fact, THERE IS NO SUBSTITUTE for NOT having the Statistics that you need from the HOST in order to know whether or not your Adjustments are effective.

In Fact, THERE IS NO SUBSTITUTE FOR NOT DOING EVERYTHING YOU CAN DO TO INSURE YOUR OWN SUCCESS!

You can search the Web for a free template, write your copy, place your Site on a free host, get a free domain name, and download some free software to promote your Site and be off and running for NOTHING!

THAT’S THE RESULTS YOU WILL GET AS WELL.

GUARANTEED!

Axiom Number Seventy-One SUCCESS STARTS WITH THE MENTAL COMMITMENT AND THEN FOLLOWS THROUGH IN EVERY ASPECT OF EVERYTHING YOU DO.

 

 

I want you to take this to the bank. From a 25-year Expert in Business, I am telling you straight up NOT TO SKIMP ON WHAT YOU NEED IN ORDER TO EXECUTE YOUR PLAN.

So many times, people come so far as to Dream, are shown the way, get up to the edge, and right before they put their foot in the water, they say “it LOOKS cold” and they go back to their blanket.

“ONLY THOSE WHO RISK GOING TO FAR CAN POSSIBLY KNOW HOW FAR THEY CAN GO.”

If you do the following things:

  • Identify Your Market,
  • Identify a Product that that Market can use,
  • Design Your Marketing Plan,
  • Design Your Site in accordance with sound Sales Principles,
  • Design Your Business Plan
  • Structure Your Business in accordance with this Course,
  • Have all the necessary Tools for the job, and
  • Meticulously and Expeditiously implement each and every aspect of Your Plan, with Relentless Testing and Adjustments,

 

 

YOU WILL BE SUCCESSFUL!

This Course wasn’t named “YOUR SUCCESS GUARANTEED” as a joke, or a come-on to sell Courses. I am intent upon teaching folks JUST LIKE YOU EXACTLY WHAT TO DO TO BE SUCCESSFUL.

Thus far we have laid out a SPECIFIC, EXACT, AND METHODICAL PLAN OF ATTACK for GENERATING THE PROFITS YOU DESIRE TO ACHIEVE YOUR GOALS AND TO REACH YOUR DREAM.

I want to make the point to find the money you need Before you start so you go into Business the Right Way from the beginning. Don’t start with half of an arsenal of Tools. Remember, there is a HUGE DIFFERENCE between being “IN BUSINESS”, and being “SUCCESSFUL IN BUSINESS“.

SUCCESS LIES IN THE EXECUTION OF A SOUND MARKETING, SALES AND BUSINESS PLAN.

BORROWING MONEY TO GET STARTED:

 

 

If you do not have the money to get started, there is ONE THING that you should NEVER EVER DO.

NEVER TAKE A PARTNER. EVER!

Marriages fail 50% of the time. That’s a GOOD PERCENTAGE compared to Partnerships. You do not want to “pool” your money with a friend and then split the Profits. It’s the FASTEST WAY TO LOSE A FRIEND, and even if you don’t, for a few thousand dollars, you are giving away 50% OF THE PROFITS! IT IS A TERRIBLE, TERRIBLE IDEA TO TAKE A PARTNER.

As a matter of fact, you should be the ONLY ONE on the Bank Account and the ONLY ONE with access to handle the money. Of course, if you are married, you may want to have your spouse backing you up in case you are sick or out of town. But if you ever hire an employee, KEEP THEM AWAY FROM THE CHECKBOOK, FROM THE MONEY, and FROM ACCESS TO ANYTHING OF VALUE, to the GREATEST EXTENT POSSIBLE.

One of the BEAUTIFUL QUALITIES of a Web-Based Business is that your security is not internally threatened by the presence of employees. I cannot tell you how many times I have heard the following:

“I can’t believe that my friend John’s son, daughter, Aunt, Uncle or Cousin just quit with no notice, or walked off with my only copy of my Marketing Plan, or” … well, you get the idea.

In order to SUCCEED in BUILDING YOUR OWN BUSINESS, it’s up to YOU to Find the money and set it up For Yourself to the greatest extent possible.

Now, there are ways to find money.  You could go to Google and enter the Keyword “government money.” There are programs available for everyone, and even more for minorities and for women who own the majority of the Business. If you are a husband, and you find a program that works, you may want to create an LLC, have your wife be the owner, and have an agreement that you can purchase 50% at any time for $500. This way, your wife owns 100% and thus she can qualify for a Government Grant or a Loan.

Of course, there are other ways that are quicker. An equity loan on a home, the sale of an asset, a loan against something of value, or the use of a combination of cash and credit cards. You can borrow money from a finance company easier than a bank so that may also be an option.

If all of these options don’t work, you can try to borrow money from a private party and give them something of value as collateral and a fairly high interest rate with no payment for 90 days to allow you time to develop your income.

But the one thing you DON’T EVER WANT TO DO IS TO GIVE AN INVESTOR A PERCENTAGE OF THE BUSINESS. You’re better off paying 100% INTEREST THAN TO GIVE UP A PIECE OF YOUR BUSINESS.

The bottom line when it comes to going into Business is whether you have CONFIDENCE in yourself, whether Your Dream and Your Goals MOTIVATE you, and whether you BELIEVE in the OPPORTUNITY.

IF YOU DO, YOU WILL FIND THE MONEY! AND IF YOU DO NOT, YOU SHOULD NOT GO FORWARD.

In the FINAL ANALYSIS, ONLY YOU KNOW what’s going on inside of you. In the Course of 450 pages, you will have been shown STEP-BY-STEP in INCREDIBLE DETAIL from a 25 YEAR PROFESSIONAL BUSINESSMAN EXACTLY WHAT TO DO, WHEN TO DO IT, WHY TO DO IT, AND HOW TO DO IT.

 

THIS IS THE MOST COMPLETE INFORMATION AVAILABLE TODAY, AND IT’S LIGHT YEARS AHEAD OF ITS TIME. NO ONE WITH MY LEVEL OF CONVENTIONAL BUSINESS EXPERIENCE, COMBINED WITH MARKETING, SALES AND CONSULTING EXPERIENCE, HAS TAKEN THE TIME TO CREATE A COMPREHENSIVE COURSE BASED ON SOLID EXPERIENCE DETAILING EXACTLY WHAT TO DO TO BE SUCCESSFUL.

But, as with everything, at some point, it comes down to whether or not YOU BELIEVE you can do it. And as the saying goes, “WHETHER YOU THING YOU CAN, OR YOU THINK YOU CAN’T, YOU’RE RIGHT.”

 

Consider the simplicity of the Opportunity before you though. It’s really quite remarkable.

 

You have learned EXACTLY HOW TO MAKE HOWEVER MUCH MONEY YOU WANT TO MAKE.

NO KIDDING. NO NONSENSE. NO EMPTY CLAIMS.

STEP BY STEP, FROM BEGINNING TO END, you’ve been shown how to follow a SYSTEM that works, and once mastered, can be DUPLICATED over and over FROM YOUR OWN HOME ON YOUR OWN TIME SCHEDULE.

After you are established, a Web-Based Business can be run from ANYWHERE IN THE WORLD as long as you have Internet access. You can actually run this Business from the beaches of Hawaii or St. Thomas as long as you have a wireless hookup and a laptop.

 

AND, MAKE MORE MONEY THAN YOU CAN EVER MAKE DOING WHAT YOU’RE DOING NOW!

HOW COOL IS THAT ?!!!!!!!!!

 

 

In Chapter 15, we will discuss all of the TOOLS that are needed in order to be prepared to go forward, building YOUR BUSINESS to do ONE THING:

GENERATE THE DESIRED AMOUNT OF PROFITS!

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