ROB RASKIN – Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
SUCCESSFUL MARKETING IS THE SCIENCE OF ATTRACTING PEOPLE TO YOUR BUSINESS IN SUFFICIENT NUMBERS AND OF THE NECESSARY QUALIFICATIONS IN ORDER TO REACH YOUR GENERATED PROFIT GOALS. In Chapter Five we discussed KEY ELEMENT NUMBER ONE: You cannot have a CUSTOMER until you...
In PART ONE we explored two examples of expense structures. In the case of Structure One, we allowed 50% of the Gross Sales Volume for expenses. We saw that if we were selling electronic information, there was no additional "Cost of Goods" over and above the expenses,...
In Chapter Four we quantified the amount of Profit that you need to generate in order to work toward your Dream and reach your first Reward Goals. Then in Chapter Five, we discussed the Ten Key Elements of Business. In this Chapter, we will determine How To Build Your...
In Chapter One, we explored the Three Most Important Characteristics that you need to have in order to allow yourself to be Successful. In Chapter Two, we explored the Three Most Important Character Traits that you need in order to be able to work for Your Success. In...
Let's review what we have learned so far. First, we looked inside ourselves to determine HOW WE VIEW OURSELFS in order to move forward without baggage that may hinder our own attempts at Success. Next, we looked at THE TRAITS that are the most important ones that we...
Now that you have Established and written down YOUR DREAM, next we will work on establishing some clearly defined GOALS. GOALS: One of the first things we need to talk about with regards to goals is this: Axiom Number Twelve - URGENCY Nothing happens unless YOU...
One of the VERY FIRST PRINCIPLES of creating Your Own Success is exactly this: Axiom Number Four - NO LIMITS! If you feel that there is a ceiling, there is. But there is ONLY a ceiling as long as you believe its there. It's sort of like when they train...
We are going to come upon CRITICAL TRUTHS, with we will call AXIOMS. These are the inevitable truths, which with we must deal in order to arrive at a SUCCESSFUL journey. Axiom Number One - THE SINGLE MOST CRITICAL TRUTH ABOUT SUCCESS If both in your Mind, and in your...
Every person makes decisions based on these factors: logic and reason, or emotion and feeling! When making a sale, one must sell both sides. This means that your offer must make sense logically, and the client must feel good about it. The 6th sense is intuition. When...