ROB RASKIN – Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
In PART ONE we explored two examples of expense structures. In the case of Structure One, we allowed 50% of the Gross Sales Volume for expenses. We saw that if we were selling electronic information, there was no additional "Cost of Goods" over and above the expenses,...
In this Chapter we learned Seven Important Axioms. Axiom Number Fourty-Nine - A SALES SITE'S JOB IS TO SELL! You must have an understanding of both the DYNAMICS of Making a Sale AND the PSYCHOLOGICAL Aspects involved in Order to Build Your Sales Site. Axiom Number...
Part Two is dedicated to the actual mechanics required for the Successful Day-to-Day MARKETING AND SALES OPERATIONS of Your Business. We will begin with a discussion of some of the different types of Products or Services that you can offer. Then, we will deal...
We are going to come upon CRITICAL TRUTHS, with we will call AXIOMS. These are the inevitable truths, which with we must deal in order to arrive at a SUCCESSFUL journey. Axiom Number One - THE SINGLE MOST CRITICAL TRUTH ABOUT SUCCESS If both in your Mind, and in your...
Every person makes decisions based on these factors: logic and reason, or emotion and feeling! When making a sale, one must sell both sides. This means that your offer must make sense logically, and the client must feel good about it. The 6th sense is intuition. When...