ROB RASKIN - Business Owner, Sales Trainer, Consultant, and a die-hard Patriot!
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CHAPTER FOURTEEN REVIEW

In this Chapter we learned Three Important Axioms

Axiom Number Sixty-Nine DEFINING YOUR TARGET MARKET AND MAKING SURE THEY ARE REACHABLE IS YOUR FIRST AND MOST IMPORTANT DECISION.

THERE ARE LITERALLY THOUSANDS OF PRODUCTS AVAILABLE TO BE SOLD ON THE INTERNET TODAY, INCLUDING INFORMATION BOOKS WITH RESELL RIGHTS, PRODUCTS, AND SERVICES, ETC.

Axiom Number Seventy IF ITS WORTH DOING, ITS WORTH DOING WELL.

THIS NEEDS TO BE THE FOUNDATION OF EVERYTHING THAT YOU DO. HALF-HEARTED EFFORTS ALWAYS EQUAL HALF-HEARTED RESULTS.

Axiom Number Seventy-One SUCCESS STARTS WITH THE MENTAL COMMITMENT AND THEN FOLLOWS THROUGH IN EVERY ASPECT OF EVERYTHING YOU DO.

There is Only ONE Way to go into Business to be Successful, and that way is: ALL THE WAY – 100% – STRAIGHT AHEAD – FULL SPEED!

CHAPTER FOURTEEN: SETTING UP YOUR BUSINESS

So, let’s assume that you have decided to start:

 

YOUR VERY OWN INTERNET BUSINESS!

 

HOW EXCITING!

 

 

Now, EXACTLY WHAT DO YOU DO?

 

 

Let’s explore everything that you need to do to go into business today!

WHAT ARE YOU GOING TO SELL?

First, based on your knowledge thus far, you need to decide what Information, Product, or Service you will be offering.

First things first! Do you have your own information book or do you plan on creating one?

DO YOU HAVE A TARGET MARKET IN MIND? THIS IS A MUST!

Or perhaps you have a Product or Product line in mind that is unique in nature?

Axiom Number Sixty-Nine DEFINING YOUR TARGET MARKET AND MAKING SURE THEY ARE REACHABLE IS YOUR FIRST AND MOST IMPORTANT DECISION.

 

THERE ARE LITERALLY THOUSANDS OF PRODUCTS AVAILABLE TO BE SOLD ON THE INTERNET TODAY, INCLUDING INFORMATION BOOKS WITH RESELL RIGHTS, PRODUCTS, AND SERVICES, ETC.

THE SINGLE MOST CRITICAL PIECE IS TO DETERMINE WHO YOU ARE GOING TO SELL TO. ONCE YOU’VE ESTABLISHED A REACHABLE TARGET MARKET, AND A PRODUCT THAT THE TARGET MARKET WANTS OR NEEDS, YOU EVERYTHING ELSE WILL FALL INTO PLACE.

One way to find out where folks who will want your product are hanging out on the Internet is to go to Google enter the keyword that identifies your Target Market. Then, review the Top Sites that come up and find out where they advertise. Make sure that you know WHERE you are going to advertise to reach Your Market before you invest time, energy, effort or money putting together a Site and a product!

If you are going to look for an Information Product, for example, that you can buy resell rights to, just go to Google and enter the keyword “resell rights”.

If you are going to set up a Shopping Site based on a number of Affiliates, go to Google and enter the keyword “Affiliate programs”.

THE COMBINATION OF IDENTIFYING A TARGET MARKET AND THEN LOCATING OR CREATING A PRODUCT OR SERVICE TO FILL THAT MARKET IS THE FIRST CRITICAL COMBINATION FOR SUCCESS.

ORGANIZING YOUR BUSINESS:

 

 

It won’t take you long to have a ton of information, some of which you will want to print out so you can sit in your favorite chair and review.

BINDERS:

I have a set of 12 1″ Binders for www.All-About-Business.com that I use to organize my efforts as follows:

AGENDA – This binder is for all of my lists of things to do, notes for enhancements to the Site, etc.

MY SITE – This binder has a printout of the Site as it was in its development stage, along with anything from other Sites that I would like to incorporate into My Site.

TOOLS – This binder contains all of the information for each of the programs that are necessary in order to be able to properly operate the Business.

INVENTORY – This binder contains all of the products for which I have purchased Resell Rights.

SUPPORTING DOCUMENTS – This binder contains all of the information from Sites that have offers that I may be interested in and need to review.

AFFILIATES – This binder contains the information for My Affiliate Program, as well as a printout for all of the Sites whose Affiliate Programs I offer in the Business World Section of My Site.

MARKETING PLAN – This binder contains my plan for exactly what I am doing in the three areas of Marketing: Cold Ads, Affiliate Letters, and Autorespond Messages.

BUSINESS PLAN: This binder contains the blueprint of exactly what I am attempting to achieve, along with the projections of what I am actually achieving and a write up of the adjustments to be made so that the results exceed the projections.

TESTING – This binder tracks every change that is made and the result of that change so I know what I already tested and the results of that test.

FINANCIAL STATEMENTS – This binder contains all of the Financial Information for the company, including bank statements, copies of expenses,  and The Financial Statements, prepared Monthly, as well as the quarterly tax deposit statements.

LEGAL – This binder contains the information for the copyright of the book, as well as the filing all agency paperwork, a copy of the Business license, and all agreements with agencies, vendors, and suppliers.

READING MATERIAL – This binder contains Newsletters and articles that have information of particular interest for quick reference.

One shelf holds the 12 1″ binders that make up the ORGANIZATION behind www.All-About-Business.com. You’ll also need a box of 100 dividers because you will want to separate items within each binder for easy access, a three hole punch, and some way to affix a label to the side of your binders for easy identification.

At the beginning, I put a sheet of lined paper inside as the first page of each binder. As the binders took shape, I made an index for each binder. What I have now is a very organized and efficient system where I can locate just about whatever I need with virtually no hassle whatsoever.

BACK-UP SYSTEMS:

 

Let’s talk about a Back-up System for your computer. If your hard drive dies, and you do not have a Back-up, you WILL be crying! Make sure that your Business Information is Backed-up Daily. This resolves only 1/2 of the problem, however. If the Back-up System sits on top of your computer for example, and there is a fire or a theft, you just lost your Back-up System. However, if daily or weekly you can move a copy of the Back-up to a remote location, then all of your data will remain intact.

There are several ways of doing this. You can download Daily to a Floppy Disk. You can Back-up to a tape if you have this kind of Back-up system and store the tape in a safe deposit box at your bank once a week. You can have a small, fireproof safe in a secure location. Or, you can download your information to a Secure Site to store your information. If this option interests you, go to Google and enter the keyword “data storage.”

One of the beautiful things about an Internet Business is its simplicity in relation to a Conventional Business or a Multi-Level Marketing Business. For my entire Operation, I have 12 binders on the Bookcase, 3 folders on my desktop – SITE, TOOLS, and INVENTORY, and a protected Back-up System. The Site resides on the Internet, and that’s that.

The entirety of the Success of the Business is left up to me to Market it properly, test it relentlessly, and Direct the Business as I choose.

There are those that make no money in an Internet Business. They either never read this Course, or never followed what they were taught. If you do, it’s NOT possible to not make money! It IS possible to not make enough money with any one Site to reach Your Goals, depending on how lofty Your Goals are. But one of the beauties of the Internet is that you can operate Several Sites, which is always wise. This way, in the event of a Market change or anything unforeseen, all of your eggs are not in one basket.

YOUR MARKETING PLAN:

There’s an old saying that goes: “Most people don’t plan to fail – they just fail to plan.”

As you can probably see, I am trying to get across to you to be meticulous in your preparation. You are, after all, going to “Charge across the perilous fields of change and opportunity.” You MUST HAVE A SOUND BATTLE PLAN!

There will be numerous and never-ending Adjustments and Tests as you continually strive to maximize the amount of Profit that you generate. But before you can make an Adjustment, there’s one thing that you MUST HAVE: A STARTING POINT!

In accordance with the Marketing Plan Section and Techniques, you need to know the following:

  • EXACTLY which Pay-per-click engines you are going to start out advertising with.
  • EXACTLY what categories you are going to place your Classified ads in
  • EXACTLY what supplementary services you are going to utilize to Bring traffic to Your Site
  • EXACTLY what your beginning ads are going to say
  • EXACTLY what you are offering to generate AFFILIATE INTEREST to build your ARMY of Promoters
  • EXACTLY what your Autoresponder messages are going to say, and
  • EXACTLY what Products or Services aside from yours are you going to be promoting as a part of other Affiliate Programs.

THERE ARE EXACTLY SEVEN “EXACTLY’s” ABOVE – MAKE

SURE YOU HAVE EXACTLY SEVEN ANSWERS BEFORE YOU

START ACTIVELY MARKETING YOUR SITE!

 

YOUR BUSINESS PLAN:

In addition to Your Marketing Plan, you need to have Your Business Plan Completed Before You Begin so you have your initial Goals in place as to what to expect.

You need to know EXACTLY what you are expecting as you start out in terms of the six Major Components to GENERATE PROFIT:

  • The number of Visitors you expect
  • Your Prospect-To-Visitor Ratio
  • Your Sales-To-Prospect Ratio
  • Your anticipated Advertising Costs
  • Your Gross Dollar Sales Volume
  • Your Gross Generated Profit

THESE SIX COMPONENTS FORM THE FOUNDATION OF YOUR BUSINESS PLAN. IF YOU FEEL THAT YOU ARE GOING TO GENERATE 100 VISITORS PER DAY, OF WHICH 90% ARE PROSPECTS, AND YOU ARE EXPECTING YOUR SITE TO CLOSE 1/45, THEN YOU ARE EXPECTING 2 SALES PER DAY.

IF YOUR GROSS SALES VOLUME IS $200 FOR THE 2 SALES, AND THE COST OF ADVERTISING IS $50, OR 25%, THEN YOU ARE ANTICIPATION $150 IN GENERATED PROFIT FOR THE DAY.

THIS MEANS THAT FOR YOUR FIRST FULL MONTH, YOU ARE EXPECTING TO SEE $150 PER DAY, WHICH EQUALS $4500 IN GENERATED PROFIT FROM FRONT END SALES THAT YOU ARE GENERATING THROUGH COLD MARKETING.

ADD AN ARMY OF AFFILIATES, AND ADD THE REPEAT MARKETING ON THE BACK END, AND TEST AND IMPROVE YOUR ADS AND YOUR SALES SITE’S EFFECTIVENESS, AND THE SKY IS TRULY THE LIMIT !!!!!!!!!!!

 

I hope you are now starting to see the BIG PICTURE of EXACTLY WHAT IT TAKES TO BE SUCCESSFUL – IT IS REALLY NOT THAT HARD ONCE YOU CLEARLY UNDERSTAND EXACTLY WHAT YOU NEED TO DO!

LEGAL CONSIDERATIONS:

Setting up a Business requires some decisions for which an Attorney that works in conjunction with an Accountant should be consulted. It is important that they know each other so if you get conflicting advice, its easier to resolve, and also because its much smoother when they know each other and already have an open line of communication.

If you have an Accountant OR an Attorney, ask him for a recommendation so that you have a TEAM working for you. Remember, it should not be long

before you are GENERATING SUBSTANTIAL PROFITS.

This raises numerous questions as to how your Business should be legally structured. Everything that I am going to suggest is based on my many years of experience as a Businessman. If there is one thing of which I am CERTAIN, it is to Verify your course of action with Your Team because laws change and because I am not an attorney to be CERTAIN that you are taking the BEST Course of Action.

You’ll want to distance yourself from liability, and one of the ways of doing that is to form a Corporation or a Limited Liability Company (LLC). If it’s a Corporation, you will want to make an “S” election, which means that the Corporation isn’t a Separate Tax-paying entity. Otherwise, in effect, the Profit gets taxed twice. So you will want to talk to Your Team about the benefits and drawbacks of an “S” Corporation verses an LLC.

Attorneys generally charge anywhere from $500 to $1500 to Incorporate. You can do one of three things: Pay their fee and have them do it, go to Google and enter the Keyword “form a corporation” and create the Corporation or LLC yourself, or start off with a Sole Proprietorship, and Incorporate once you have the money. It is MUCH CLEANER, however, to START OUT being Incorporated. If you do not start out as a Corporation or an LLC, at some point, if you do change, you will need to:

  • Change Your Checks to the Corporation name,
  • Change Your Business Cards to the Corporation name,
  • Notify all of the Affiliate programs that you participate in that your checks now need to come in the name of the Corporation, and
  • Notify Vendors and Suppliers for Product or Advertising to change billing to the name of the Corporation

Corporate records need to be kept current, and certain reports need to be filed on a timely basis. Find out upfront what needs to be done, and put them in Your Scheduler so that you keep up on this. Otherwise, you will get hit with late fees and unnecessary grief.

For paying taxes, you may very well find that you’d rather have a separate bank account and have a Payroll Service handle the payroll. This way, for a small fee:

 

  • The proper taxes are withheld,
  • The proper income reporting is done,
  • The proper paperwork is filed in a timely manner by experts, and
  • You can concentrate on MAXIMIZING YOUR PROFITS instead of figuring out which form to file when. For a list of payroll services, go to Google and enter the keyword “payroll service”.

Once you have set up your Corporation and your Payroll Service, you will then need to get a Business License to conduct Business in your locality. Since localities make their own rules, you need to call Your Business License department and find out what licenses are required. The first time you call, you may want to ask anonymous questions such as:

I am thinking of working out of my home. What is the difference with regards to licensing requirements if I work out of my home verses maintaining a Business Address? Businesses like Post-Net and Mailbox Etc. allow you to hang your license at their address, rent a mailbox, and use their address as your Business address.

This means your Home address doesn’t need to ever be given out as a Business address. You’ll need to check with the Phone Company to see about listing your phone number and fax line under the Business Name so you can deduct it as a Business expense if the Business address is NOT the Home address.

While we are talking about phone lines, if you have cable modem access to the Internet, make sure to have that bill changed to be billed to Your Corporation as well. In fact, ALL BUSINESS EXPENSES should, of course, be billed Directly to the Business. If a high-speed Internet Connection Service, such as Cable Modem, is available in your area, you’ll be MUCH HAPPIER with the faster connection.

DUPLICATION:

The day may very well come when you have several Sites. To plan for this in advance, when you set up Your Corporation, the name of the Corporation shouldn’t be the same as the name of Your Site.

For example, you can name your Corporation MY DREAM, INC. The Corporation then will do Business under various different names, each of which is the name of your individual Sites.

If you set up the Corporation to be the same name as your first Site, you will eventually either want to do a name change, which is a hassle, or create a new Corporation for the each Site, which is expensive. Each Corporation requires a tax return, annual maintenance, report filings, etc.

So, think ahead, and think big. Create an “S” Corporation or an LLC per your Team’s advice, and then get a Business license for the Corporation and file a D.B.A., which stands for “Doing Business As” for each Site with your local licensing bureau.

This way you are establishing a Foundation for Expansion, so you won’t run into unnecessary aggravation when you go to build a second Site and only find out then that had you set your Corporate Structure up this way in the first place, you could have avoided the entire hassle.

LIMIT YOUR LIABILITY:

 

 

YOU ABSOLUTELY WANT TO  KEEP THE PROFITS THAT YOU GENERATE!

 

 

As you build your wealth, it will become more and more critical that you PROTECT your Wealth. Remember, the more money you have, the more of a TARGET YOU BECOME!

There are numerous ways that you can suddenly find yourself subject to unforeseen liability:

  • Product Liability- a customer sues for damages and is rewarded a large judgment
  • Car accident – only now, since you have a lot of money, the injured party doesn’t settle for maximum auto insurance amount and sues you personally.

There are several ways to protect business-related claims from affecting your Personal Assets:

  • By having a Corporation or an LLC instead of a Sole Proprietorship,
  • By NEVER MIXING PERSONAL BILLS OR FUNDS with the Business Bank Account, and
  • By keeping the Corporate Records current (the attorney’s office should do this once per year

However, an aggressive creditor may try to pierce the Corporate veil and go after your personal assets.  There are several ways to protect yourself:

  • Carry an “umbrella policy” to insure yourself against unforeseen liability. It is not expensive, perhaps $500 per $1,000,000 in coverage, and could make a tremendous difference.
  • Talk to your attorney about the creation of a Trust. There are certain Trusts, like Family Trusts, that do not do a very good job of protecting your assets. But others, like the Off-Shore Trusts and the Dynasty Trusts, do an Excellent job. In the case of a Dynasty Trust in the State of Nevada, for example, once an asset is placed in the Trust, so long as there were no pending legal actions at that time, and so long as Four Years pass, after that time any asset of the Trust is 100% protected from creditors and judgments. Of course, since laws change, verify the validity of this statement at the time you would create one.
  • Create a Government approved Retirement Plan. The money that is put into this Retirement plan from the Profits from the Business are 100% protected. There are requirements to qualify, but this is perhaps the strongest protection for cash assets.
  • And lastly, be concerned with Inheritance tax. If you have heirs that you would like to leave your Estate to, you certainly don’t want the Estate to be sold off in pieces for pennies on the dollar to pay the inheritance taxes. One way of covering the tax liability is to carry a term life insurance policy, so there is cash available upon death to pay the inheritance tax, leaving the Estate intact. You can also leave an Insurance Policy Directly to a loved one by creating an Irrevocable Life Insurance Trust. Trusts can be very helpful in helping your heirs not to inherit a nightmare.

 

Your team should include a Qualified Accountant and Attorney, and a reputable Financial Planning Firm to help you to develop Your Estate Plan. Once you execute Your Marketing Plan and Your Business Plan, you WILL develop a Sizeable Estate. Eventually, you will have Estate Taxes to be concerned with.

Having a SIZEABLE ESTATE, with lots of Assets to protect, is a Good problem to have!! But, it does still need to be addressed. Take it from one who has been there. The more money you have, the more of a target you will become and the more critical the proper planning and handling of your Assets, including your finances, becomes.

 

 

HAVING YOUR MONEY WORK FOR YOU

Not only do you not want to lose your money due to liability or negligence; you also do not want to lose it due to bad investments.

When the Stock Market is unsteady, it’s a huge gamble to invest your money in the Market.

Other ways to invest your money include:

  • Follow the biggest roads in your area in the area of expansion and buy large parcels of raw land. There’s no overhead, no hassles, and no renters. In time, as growth goes in that direction, property historically goes UP in value.
  • Invest in a Safe, Historically well-performing Fund. Rather than just take a variety of Stocks and hope they perform, stick with a known quantity. There are funds that do not produce huge results, but they do consistently grow.
  • Invest in the Bond Market. Bonds do not return as high of a yield on your Investments, but they are more Secure, often Guaranteed, and much less volatile.
  • Maintain low debt. The amount of interest that you are paying on your Home, Auto, Credit Cards, etc are probably higher than you are earning on your investments. It makes sense to pay them off.
  • A Financial Planning Firm can help you to create a Portfolio based on Your Retirement Needs, Income Requirements, etc. However, be careful to choose a reputable Firm. Notoriously, their presentation is nothing more than a front to sell Insurance, or a particular Stock. You will want to find an Investment Firm that is not tied to one particular avenue that they refer to all of their clients, but rather, is TRULY looking out for Your Best Interest.
  • And lastly, is the StockBroker. Some firms only push their own Stock offerings. If you invest in the Market, only do so by finding someone REPUTABLE through word of mouth that will NOT invest your money if you don’t have a Stock that he is comfortable is performing well. ANYONE can buy a Stock. The key is to have someone who is Reputable in showing Consistent Growth for his or her client’s Portfolio.

FINANCIAL CONSIDERATIONS:

Lets start with this premise.

Axiom Seventy IF ITS WORTH DOING, ITS WORTH DOING WELL.

 

 

THIS NEEDS TO BE THE FOUNDATION OF EVERYTHING THAT YOU DO. HALF-HEARTED EFFORTS ALWAYS EQUAL HALF-HEARTED RESULTS.

When you go into a Conventional Business, its not unreasonable to expect to have an overhead of $1000 a month just for your rent and expenses associated with your office space, plus the cost of commuting, potential theft, damage, liability insurance, garbage pickup, etc.

When you start a Business in your Home, you can do it for WAY LESS than you can EVER THINK OF STARTING A CONVENTIONAL BUSINESS.

In addition, the best feature of owning your own Web Based Business is that you have NO EMPLOYEES. Employees are a TREMENDOUS EXPENSE, and while their productivity increases the bottom line, you also have all the expenses that accompany having employees. These include:

  • Workman’s Compensation
  • Health Insurance
  • Raises
  • Functions
  • Theft
  • Advances
  • Personal issues
  • Lawsuits
  • Absenteeism

The list goes on. Al things considered. having a Web-Based Business is INFINITELY EASIER THAN RUNNING A CONVENTIONAL BUSINESS. INFINITELY!

WHY THEN, FOR GOODNESS SAKE, WOULD YOU NOT WANT TO INVEST THE AMOUNT OF MONEY NEEDED IN ORDER TO SUCCEED?!

There are SO MANY ads that offer this, that and the other for FREE. There are a ton of shortcuts available, some of which actually may save you a couple of dollars, and some of which may cost you THOUSANDS of dollars in lost Traffic, lost Sales, lost etc.

In Fact, THERE IS NO SUBSTITUTE for NOT having the Tools that you need in order to get the job done.

In Fact, THERE IS NO SUBSTITUTE for NOT having the Sales Site set Up to MAXIMIZE YOUR SALE-TO-PROSPECT RATIO.

In Fact, THERE IS NO SUBSTITUTE for NOT having the Statistics that you need from the HOST in order to know whether or not your Adjustments are effective.

In Fact, THERE IS NO SUBSTITUTE FOR NOT DOING EVERYTHING YOU CAN DO TO INSURE YOUR OWN SUCCESS!

You can search the Web for a free template, write your copy, place your Site on a free host, get a free domain name, and download some free software to promote your Site and be off and running for NOTHING!

THAT’S THE RESULTS YOU WILL GET AS WELL.

GUARANTEED!

Axiom Number Seventy-One SUCCESS STARTS WITH THE MENTAL COMMITMENT AND THEN FOLLOWS THROUGH IN EVERY ASPECT OF EVERYTHING YOU DO.

 

 

I want you to take this to the bank. From a 25-year Expert in Business, I am telling you straight up NOT TO SKIMP ON WHAT YOU NEED IN ORDER TO EXECUTE YOUR PLAN.

So many times, people come so far as to Dream, are shown the way, get up to the edge, and right before they put their foot in the water, they say “it LOOKS cold” and they go back to their blanket.

“ONLY THOSE WHO RISK GOING TO FAR CAN POSSIBLY KNOW HOW FAR THEY CAN GO.”

If you do the following things:

  • Identify Your Market,
  • Identify a Product that that Market can use,
  • Design Your Marketing Plan,
  • Design Your Site in accordance with sound Sales Principles,
  • Design Your Business Plan
  • Structure Your Business in accordance with this Course,
  • Have all the necessary Tools for the job, and
  • Meticulously and Expeditiously implement each and every aspect of Your Plan, with Relentless Testing and Adjustments,

 

 

YOU WILL BE SUCCESSFUL!

This Course wasn’t named “YOUR SUCCESS GUARANTEED” as a joke, or a come-on to sell Courses. I am intent upon teaching folks JUST LIKE YOU EXACTLY WHAT TO DO TO BE SUCCESSFUL.

Thus far we have laid out a SPECIFIC, EXACT, AND METHODICAL PLAN OF ATTACK for GENERATING THE PROFITS YOU DESIRE TO ACHIEVE YOUR GOALS AND TO REACH YOUR DREAM.

I want to make the point to find the money you need Before you start so you go into Business the Right Way from the beginning. Don’t start with half of an arsenal of Tools. Remember, there is a HUGE DIFFERENCE between being “IN BUSINESS”, and being “SUCCESSFUL IN BUSINESS“.

SUCCESS LIES IN THE EXECUTION OF A SOUND MARKETING, SALES AND BUSINESS PLAN.

BORROWING MONEY TO GET STARTED:

 

 

If you do not have the money to get started, there is ONE THING that you should NEVER EVER DO.

NEVER TAKE A PARTNER. EVER!

Marriages fail 50% of the time. That’s a GOOD PERCENTAGE compared to Partnerships. You do not want to “pool” your money with a friend and then split the Profits. It’s the FASTEST WAY TO LOSE A FRIEND, and even if you don’t, for a few thousand dollars, you are giving away 50% OF THE PROFITS! IT IS A TERRIBLE, TERRIBLE IDEA TO TAKE A PARTNER.

As a matter of fact, you should be the ONLY ONE on the Bank Account and the ONLY ONE with access to handle the money. Of course, if you are married, you may want to have your spouse backing you up in case you are sick or out of town. But if you ever hire an employee, KEEP THEM AWAY FROM THE CHECKBOOK, FROM THE MONEY, and FROM ACCESS TO ANYTHING OF VALUE, to the GREATEST EXTENT POSSIBLE.

One of the BEAUTIFUL QUALITIES of a Web-Based Business is that your security is not internally threatened by the presence of employees. I cannot tell you how many times I have heard the following:

“I can’t believe that my friend John’s son, daughter, Aunt, Uncle or Cousin just quit with no notice, or walked off with my only copy of my Marketing Plan, or” … well, you get the idea.

In order to SUCCEED in BUILDING YOUR OWN BUSINESS, it’s up to YOU to Find the money and set it up For Yourself to the greatest extent possible.

Now, there are ways to find money.  You could go to Google and enter the Keyword “government money.” There are programs available for everyone, and even more for minorities and for women who own the majority of the Business. If you are a husband, and you find a program that works, you may want to create an LLC, have your wife be the owner, and have an agreement that you can purchase 50% at any time for $500. This way, your wife owns 100% and thus she can qualify for a Government Grant or a Loan.

Of course, there are other ways that are quicker. An equity loan on a home, the sale of an asset, a loan against something of value, or the use of a combination of cash and credit cards. You can borrow money from a finance company easier than a bank so that may also be an option.

If all of these options don’t work, you can try to borrow money from a private party and give them something of value as collateral and a fairly high interest rate with no payment for 90 days to allow you time to develop your income.

But the one thing you DON’T EVER WANT TO DO IS TO GIVE AN INVESTOR A PERCENTAGE OF THE BUSINESS. You’re better off paying 100% INTEREST THAN TO GIVE UP A PIECE OF YOUR BUSINESS.

The bottom line when it comes to going into Business is whether you have CONFIDENCE in yourself, whether Your Dream and Your Goals MOTIVATE you, and whether you BELIEVE in the OPPORTUNITY.

IF YOU DO, YOU WILL FIND THE MONEY! AND IF YOU DO NOT, YOU SHOULD NOT GO FORWARD.

In the FINAL ANALYSIS, ONLY YOU KNOW what’s going on inside of you. In the Course of 450 pages, you will have been shown STEP-BY-STEP in INCREDIBLE DETAIL from a 25 YEAR PROFESSIONAL BUSINESSMAN EXACTLY WHAT TO DO, WHEN TO DO IT, WHY TO DO IT, AND HOW TO DO IT.

 

THIS IS THE MOST COMPLETE INFORMATION AVAILABLE TODAY, AND IT’S LIGHT YEARS AHEAD OF ITS TIME. NO ONE WITH MY LEVEL OF CONVENTIONAL BUSINESS EXPERIENCE, COMBINED WITH MARKETING, SALES AND CONSULTING EXPERIENCE, HAS TAKEN THE TIME TO CREATE A COMPREHENSIVE COURSE BASED ON SOLID EXPERIENCE DETAILING EXACTLY WHAT TO DO TO BE SUCCESSFUL.

But, as with everything, at some point, it comes down to whether or not YOU BELIEVE you can do it. And as the saying goes, “WHETHER YOU THING YOU CAN, OR YOU THINK YOU CAN’T, YOU’RE RIGHT.”

 

Consider the simplicity of the Opportunity before you though. It’s really quite remarkable.

 

You have learned EXACTLY HOW TO MAKE HOWEVER MUCH MONEY YOU WANT TO MAKE.

NO KIDDING. NO NONSENSE. NO EMPTY CLAIMS.

STEP BY STEP, FROM BEGINNING TO END, you’ve been shown how to follow a SYSTEM that works, and once mastered, can be DUPLICATED over and over FROM YOUR OWN HOME ON YOUR OWN TIME SCHEDULE.

After you are established, a Web-Based Business can be run from ANYWHERE IN THE WORLD as long as you have Internet access. You can actually run this Business from the beaches of Hawaii or St. Thomas as long as you have a wireless hookup and a laptop.

 

AND, MAKE MORE MONEY THAN YOU CAN EVER MAKE DOING WHAT YOU’RE DOING NOW!

HOW COOL IS THAT ?!!!!!!!!!

 

 

In Chapter 15, we will discuss all of the TOOLS that are needed in order to be prepared to go forward, building YOUR BUSINESS to do ONE THING:

GENERATE THE DESIRED AMOUNT OF PROFITS!

CHAPTER THIRTEEN REVIEW

In this Chapter we learned Five Important Axioms:

 

 

Axiom Number Sixty-Four YOU ARE ONLY AS STRONG AS YOUR WEAKEST LINK

 

 

THERE ARE MANY ASPECTS TO YOUR BUSINESS. EVEN THOUGH IT IS CRITICAL TO PRIORITIZE, IT IS JUST AS CRITICAL TO MAINTAIN EVERY ASPECT OF YOUR BUSINESS SO YOU DO NOT HAVE A WEAK LINK.

 

Axiom Number Sixty-Five UNLESS THERE IS AN URGENT SITUATION REQUIRING YOUR IMMEDIATE ATTENTION, YOUR NUMBER ONE PRIORITY WILL ALWAYS BE TO GENERATE PROFITS.

 

 

There are times when a licensing issue, or a tax issue, or a customer issue, or a Site issue, or a banking issue, or a computer issue, will become the hot issue of the moment and need to be dealt with. If this is the case, never ignore a problem in the hope that it will go away. Life doesn’t work that way, and neither does Business. But unless you have a non-profit-generating-issue that is in IMMEDIATE NEED OF ATTENTION, ALWAYS FIRST EXECUTE WHATEVER YOU NEED TO DO IN ORDER TO GENERATE PROFITS.

 

 

Axiom Number Sixty-Six TEST ONE VARIABLE EVERY WEEK FOR THE ENTIRE WEEK

The Scientific Method is the accepted manner for conducting tests to see what if any effect there is when one and only one variable is changed.

Axiom Number Sixty-Seven IF YOU AREN’T STEERING YOUR SHIP, EVENTUALLY YOUR SHIP WILL CRASH AND BURN.

Businesses will run on auto-pilot for a short while when times are good. But they will not run that way indefinitely. There are way too many hungry newcomers who want what you have. And the Market is constantly changing. If it were the case that Businesses could run forever on Auto-pilot once they are cranked up, there wouldn’t be nearly so many Businesses that go out of Business, especially after many years in Business. Often times, once the money starts coming in on a consistent basis, the owner gets sloppy

And that’s when bad things happen.

Axiom Number Sixty-Eight IF YOU ARE EARNING $200,000 A YEAR FROM YOUR ONE SITE, IS THERE ANY REASON WHY ANOTHER SITE WON’T ALSO MAKE YOU $200,000 A YEAR?

 

 

If you can develop Your Site to earn $200,000 per year, and then you could develop a second site to earn $200,000 per year, THEN YOU COULD DEVELOP AS MANY SITES AS YOU WANT, TO EARN $200,000 PER YEAR EACH!

CHAPTER THIRTEEN – OPERATIONAL OVERVIEW

There are several aspects of Business that are present in EVERY Business.

In the most general terms, of course, Your Goal is to do one thing effectively. As we have discussed numerous times, the Number One Goal is simply this:

GENERATE THE DESIRED AMOUNT OF PROFIT!

Based on what we have learned thus far, we now know that a more complete Goal is to generate the DESIRED AMOUNT OF PROFITS based on Your adjusted Budget to Include Your REWARD GOALS.

Shortly, we will discuss why the Amount of Profits that you generate is TRULY UNLIMITED, which is a Very Exciting and Very Real!

In the course of Operating Your Business, while you must focus on Profit generation, there are also key factors that must be addressed in order for Your Business to remain both viable and healthy.

In short, there’s more to running a business than deciding on a Product, executing a sound Marketing plan to generate Traffic, building a sound Site to Maximize Sales, and run an Affiliate Program and an After-Market campaign to increase Back-end Sales. These are the fundamental mechanics of the Business as they relate to generating Profits.

Just as a car has a thousand parts that must work together in unison in order to function, the same is true of Your Business. Think of your coolest Dream car, and imagine it with every conceivable option. It’s got everything you want except for just a tiny amount of air.

In one tire.

All of a sudden, you’ve got a beautiful car that’s not going anywhere!

If you don’t have every piece of the puzzle in place, then as the saying goes:

Axiom Number Sixty-Four YOU ARE ONLY AS STRONG AS YOUR WEAKEST LINK

 

 

THERE ARE MANY ASPECTS TO YOUR BUSINESS. EVEN THOUGH IT IS CRITICAL TO PRIORITIZE, IT IS JUST AS CRITICAL TO MAINTAIN EVERY ASPECT OF YOUR BUSINESS SO YOU DO NOT HAVE A WEAK LINK.

In terms of prioritizing, that’s EASY!

Axiom Number Sixty-Five UNLESS THERE IS AN URGENT SITUATION REQUIRING YOUR IMMEDIATE ATTENTION, YOUR NUMBER ONE PRIORITY WILL ALWAYS BE TO GENERATE PROFITS.

 

 

There are times when a licensing issue, or a tax issue, or a customer issue, or a Site issue, or a banking issue, or a computer issue, will become the hot issue of the moment and need to be dealt with. If this is the case, never ignore a problem in the hope that it will go away. Life doesn’t work that way, and neither does Business. But unless you have a non-profit-generating-issue that is in IMMEDIATE NEED OF ATTENTION, ALWAYS FIRST EXECUTE WHATEVER YOU NEED TO DO IN ORDER TO GENERATE PROFITS.

Specifically, this means to work on either Your Cold Marketing Campaign, Your Affiliate Marketing Campaign, or Your Repeat Marketing Campaign, in order to Generate More Profit.

I have seen this time and time again. Because most people are not Marketing and Sales People, they find paperwork or research or Something that is NOT Marketing Related to do to keep themselves busy, and they build the busywork into a large part of their day. In actuality, they’d rather do everything they can do to keep busy, look busy, and act busy, but when they are done, they didn’t do one thing to Promote their Business and Increase their Profits!

AND THAT’S THE WHOLE REASON FOR BEING IN BUSINESS!

 

If you are NOT doing something that is DIRECTLY or INDIRECTLY GENERATING PROFIT, then you are doing something that is NOT YOUR PRIORITY. It might be more comfortable, more familiar, or even more enjoyable, but if it’s not INCREASING YOUR BANK BALANCE, it’s simply NOT YOUR PRIORITY!

I make this point because psychologically, you may not want to risk failure by working on Your Marketing Plan, or testing the SALES Strength of Your Site. It’s psychologically safer to file a bunch of papers, or open a bunch of mail. But if you get into the habit of coming into your office and looking for things to do ASIDE FROM:

  • PROMOTING YOUR SITE,
  • IMPROVING YOUR NEW SALES, and
  • PROMOTING ON THE BACK-END to your existing Prospects and Customers,

You aren’t doing ALL THAT YOU CAN to MAXIMIZE YOUR PROFIT GENERATION!

Think about this for a second, because it is a CRITICAL CONCEPT:

IF YOU AREN’T YOUR BEST PROMOTER, THEN WHO?

Make sure YOU give 110% to YOUR OWN BUSINESS! Don’t sit back and “wait” for things to happen. Take the bull by the horns. Take the confidence that You will have when you have completed this Course to know Exactly what you’re going to do to GENERATE YOUR DESIRED PROFIT, and don’t let ANYONE or ANYTHING STOP YOU, UNFOCUS YOU, OR UNMOTIVATE YOU.                    NOT EVEN YOU!! 

Now that we have made this point, let’s take a look at all of the other tasks involved in the day to day Operation of a Business, some of which are either directly or indirectly related to the GENERATION OF PROFITS, and some of which are more administrative in nature.

When you prioritize your tasks, make sure that the tasks that are the least associated with the GENERATION OF PROFITS are recognized as the tasks with the LOWEST PRIORITY.

Task One – MARKETING

 

 

First and Foremost, EVERY BUSINESS IS A MARKETING AND SALES BUSINESS, AND YOURS IS NO EXCEPTION.

ON A DAILY BASIS:

 

MARKETING:

Make sure you spend time EVERY DAY managing Your Marketing Strategy. Remember, it has 3 facets:

  • COLD MARKETING, of which there are 5 tasks that must be maintained in accordance with a Schedule (recommended in the TOOLS Section upcoming) as well as 5 additional Techniques discussed in Chapter Seventeen.
  • REFERRAL MARKETING, of which there are a series of letters, faxes and phone calls that need to be made in accordance with a schedule to Increase your base of Affiliate Sites that promote Your Site, and
  • REPEAT MARKETING, of which there are a series of Autoresponders with multiple purposes ranging from selling a Prospect the original product to offering a New Product or a Special Offer to an Existing Customer.

STATISTICS:

Every day, you will want to quickly review Your Statistics. These should be accessible by your host in real-time (we’ll talk about this in the TOOLS Section as well). This will tell you how many Visitors you have had, and how much time they have spent. From this information, you will be able to determine the amount of Prospects out of the number of Visitors, determine Your Prospect-To-Visitor Ratio, and log the results into Your Daily Spreadsheet for this purpose.

You will also calculate and record Your Sales-To-Prospect Ratio.

FINANCIAL:

You will then go into Your Banking Program (also in more detail in the TOOLS Section) and see exactly what was purchased yesterday, and for what amounts. This information will go into Your Spreadsheet for Your Projections so you know exactly where you are in terms of generating YOUR DESIRED PROFITS! Check on any collection issues that may need your attention.

SERVICE:

Next, you will check your Customer Service Mailbox to help any Customers in need. ALWAYS PROVIDE GREAT CUSTOMER SERVICE – FAST, FRIENDLY, and UNDERSTANDING. BE THE BIGGER PERSON AT ALL TIMES.

These Operational Tasks, DONE DAILY, accomplishes the following:

  • Keeps Your Marketing Efforts alive,
  • Checks your two Most Important Ratios, Prospect-To-Visitor, and Sale-To-Prospect,
  • Relates Your ACTUAL GENERATED GROSS SALES with YOUR DAILY GROSS PROJECTIONS,
  • Handle any Collection issues, and
  • Provide Your Customers with GREAT CUSTOMER SERVICE

 

THESE FIVE TASKS MUST BE DONE DAILY IN ORDER FOR YOU TO MAINTAIN YOUR HANDLE ON YOUR BUSINESS AND TO BE SURE THAT YOU ARE CONSISTENTLY PROMOTING YOUR BUSINESS AND CLOSELY WATCHING THE RESULTS.

Depending on what kind of business you have, you may need to check on such items as Product availability, shipping, manufacturing, etc. If you are working with a Product that is produced or drop-shipped as opposed to an electronically downloaded Product for example, you’ve got to keep a tight hold on your Product line. This will ensure that your customers get timely delivery of their Product.

ON A WEEKLY BASIS

 

 

Axiom Number Sixty-Six TEST ONE VARIABLE EVERY WEEK FOR THE ENTIRE WEEK

The Scientific Method is the accepted manner for conducting tests to see what if any effect there is when one and Only one variable is changed.

TESTING:

Let’s say that for week one, you have 1000 Prospects and 10 Sales, so Your Sale-To-Prospect Ratio of 1/100. And let’s say Your Headline for Your Site is:

“EVERYONE LOVES A GOOD WIDGET”

For week number two, your ads remain the same, and Your Site is the same, with ONE VARIABLE. The ONLY THING YOU CHANGED IS THE HEADLINE. THE NEW HEADLINE READS:

“THE NEW WIDGET X-100 INCREASES YOUR PRODUCTIVITY BY A WHOPPING 250%!”

 

At the end of week two, your Sale-To-Prospect Ratio has gone from 1/100, meaning 1 of every 100 Prospects to Your Site made a purchase, to 1/50, meaning that now 2/100 Prospects made a purchase. You had about the same amount of Prospects, 1000, but you had 20 Sales instead of 10. This is a 100% increase, from 1/100 to 1/50. The ONLY VARIABLE that was changed was the Headline, so you can draw the conclusion that Headline Two works better than Headline One.

Be careful not to draw conclusions based on really small samples. Out of 50 Prospects for example, if 1/50 or 2/50 buy, the sample is too small to draw any conclusions. When in doubt, Repeat the Test. Don’t jump to conclusions!

Each week, take ONE ASPECT, ONE VARIABLE, and change JUST THAT ONE. If you are changing a Marketing ad, don’t change the ad AND the Site in the same week. If you do, you won’t have clear results. If it is more of a priority to increase Traffic, test the number of Visitors and the Prospect-To-Visitor Ratio based on changing ONE VARIABLE. If the Traffic numbers are in line with Your Projections, but the Sale-To-Prospect Ratio is lower than you expect, change ONE VARIABLE on Your Site and track the results.

FINANCIAL:

On a weekly basis, make your bank transfers. Don’t run every day to the bank, creating 100 transactions to track as to where the money went. As a Business Owner, you are responsible to keep ACCURATE RECORDS for all government and regulatory agencies. You may THINK you work for yourself now, but NEWSFLASH! You just became a LOT MORE RESPONSIBLE than you EVER WERE as an EMPLOYEE of someone else’s company!

The Legal and Financial aspects of running a Business are not so cumbersome as to be a deterrent, but they definitely are a new responsibility if you have never before been in Business for yourself.

By making bank transfers weekly, you have a lot less banking transactions to account for in the event of an audit. (Once again we will talk about the right program for the job in the TOOLS Section.)

When you own your own Business, you should operate it as if you are expecting an IRS audit on any given day. It should never be a frightening thing. If you keep accurate track of the money, and handle the money properly, then your records should be able to be checked and given a clean bill of health at any time.

Part of the problem that often occurs with New Business Owners is a lack of recognition that you are responsible to government agencies for the accurate reporting of income, expenses and taxes. You cannot just start taking cash out of your Business and spending it with no receipts. This is a recipe for disaster. REMEMBER, YOU’RE ONLY AS STRONG AS YOUR WEAKEST LINK! Don’t make a mess of your records!

You’ll want to set up your banking at the beginning so that on a weekly basis you transfer 25% into an account for income taxes, and 25% into an account for savings. This will leave you with control of 50% of the Profits that Your Business is generating. As we discussed back in the budget section, 10% of the Gross Income should be for short-term savings. This would be for brakes for the car, Holiday gifts, etc. Another 10% would be for long-term savings, to be invested in a Portfolio, land, etc. By putting 25% into one account for taxes, and 25% into another account for Savings, you have a 5% “fudge-factor” built in just in case your taxes are more than 25% for example, or you have more expenses than 10% to exhaust your short-term savings.

But it is CRITICAL that you understand NOT TO SPEND EVERY PENNY, BECAUSE IT DOESN’T ALL BELONG TO YOU!!! Even though you are in Business for Yourself, you DO HAVE A PARTNER.

THE GOVERNMENT:

Their cut in general is 25% of the profits in return for doing Business in their country.

If of course you are NOT a United States Citizen, since this Course is Sold worldwide, you need to calculate the amount that gets paid to Your Government and make sure to put it aside.

SPECIAL PROMOTIONS:

 

 

Perhaps on Thursdays, you’ll work on a SPECIAL PRODUCT, SERVICE, DISCOUNT, or OFFER for either Your Cold Marketing Campaign, Your Affiliates, Your Repeat Business, or Your Site, to promote more Traffic and more Sales.

YOU ARE TRULY LIMITED ONLY BY YOUR IMAGINATION.

You can actually offer Discount Certificates (which will also be in the TOOLS Section).

In addition to Discount Certificates you can:

  • Create Special Pages for Traffic to go to get a Special Giveaway,
  • Sign up for a Special Drawing,
  • Run some type of contest,
  • Offer an additional discount in return for a 25-word testimonial

There’s literally an endless array of Promotions. AND ONE THING IS FOR CERTAIN:

 

IF YOU DON’T MAKE YOUR MARKETING AND SALES PROCESSES EXCITING, ENTICING, AND DYNAMIC;

IF YOU ARE NOT EXCITED ABOUT IT,

IF THE PASSION IS NOT THERE,

IF YOU CAN’T FEEL IT,

NEITHER WILL YOUR PROSPECT!

ADDITIONAL PRODUCT:

 

 

 

Whether or not you have your own unique Product or a Product line, there are those who have visited Your Site who are no longer interested in Your Product. Either they have already purchased it, so they are not going to buy it again, or they felt it didn’t fit their needs.

These folks are on Your Opt-In List. You need to have a RELATED PRODUCT to OFFER TO THEM in an Autoresponder. In either an Ezine, a Newsletter, a Bulletin, or a Special Promotion message, they need to be advised of this SPECIAL OFFER and be given a link to go to a SPECIAL PAGE to learn more about this offer. (The program that develops the special page for you is one of the programs already in the TOOL Section.)

In order to do this, you need to have another Product to sell. What you need is to be a part of someone’s AFFILIATE PROGRAM that sells a Product that is RELATED TO YOURS but NOT IN DIRECT COMPETITION WITH YOU.

You want to sell a related product, and earn a commission, BUT YOU DO NOT WANT TO LOSE YOUR CUSTOMER!

So, on a weekly basis, you need to be looking for Affiliate Programs to join so that you can offer Additional Products. This becomes a PROFIT CENTER for Your Business. In addition to YOUR OFFER, you now have an UNLIMITED AMOUNT OF ADDITIONAL OFFERS!!!

One way of finding out more about Affiliate Programs is to go to Google and entering the keyword “Affiliate Programs”.

By constantly expanding your Product line, you get closer and closer to MAXIMIZING THE AMOUNT OF PROFITS THAT YOU GENERATE!

An Affiliate Program really works from BOTH Directions. YOUR AFFILIATE PROGRAM allows others to link to you and to allow them to promote YOUR OFFER for a fee.

Other Site’s AFFILIATE PROGRAMS do the very same thing for YOU!

There are a few things to watch out for, however.

  • Make sure you do some research with regard to the accuracy and completeness of the Affiliate Software they are using. You want to make sure that you get paid for the Sales that you generate through the Traffic that you create.
  • What is the percentage of the Sale that you will receive,
  • When will you receive it,
  • Is there a minimum amount under which you will not get your money, and
  • For how long will the Prospect that YOU CREATED earn income for you through their purchases from that Site. If the Prospect that you generated to their Site doesn’t buy something today, but comes back in 30 days, do you still get Commission? In 90 days? In one year? For as long as you are an Affiliate of that Site?

The stronger Affiliate Programs track and allow a commission to be paid if the Traffic that you send to their Site buys the Offer you are promoting for at least 1 year as a minimum, and generally for as long as you are an Affiliate.

READING MATERIAL:

 

 

There’s a big difference between having 20 years of experience doing something, and having 1 year’s worth experience repeated 20 times. The distinction is simple. If you Stop Learning after one year, you will repeat only what you have learned, over and over and over again.

If on the other hand you CONTINUE TO GROW BY LEARNING, not only through Experience, but also through Reading, you will one day have 20 years of Experience, not one year’s worth repeated over and over again.

There are a lot of good Ezines out there, and depending on what field you are in, you will not only be gaining Knowledge in your field, you’ll also be keeping an eye on your Competition. You’ll get to see Special Offers and Promotions and decide if you’d like to do one like it.

Part of your reading material should always be about new ways to Market on the Internet as well as different Affiliate Programs to belong to and what they offer. For a list of Ezines, just go to Google and enter the keyword “garden Ezines” or “garden newsletters” if you are in the gardening field. If not, substitute the field that you are in for the word garden!

PROJECTIONS:

 

 

On a daily basis, you are entering your information for the number of Visitors, Prospects, and Sales, as well as for the dollar amount of Your Sales.

On a WEEKLY basis, it won’t take you long to set up an Excel type spreadsheet, enter all of your Daily columns, adding your Advertising Expenses, Overhead Expenses and Product costs, and determine your Profit for the Week.

Then bring your total for the month, the quarter, the half of the year and the annual projection up to date and see how it compares to the DESIRED PROFIT.

If the Generated Profit is NOT meeting Your Projection, then you need to make some adjustments.

ADJUSTMENTS:

If the profits are not meeting Your Projection, here are some of the adjustments that you should make.

  • You need to increase your response in each of the three Marketing Areas
  • You need to strengthen the Sales Ratio on Your Site.
  • You need to look for related products with high profit margins

In each Marketing area, there is ALWAYS ROOM TO BE MORE AGGRESSIVE. Increase the following:

  • The number of Ads,
  • The Strength of your Offer to draw them to Your Site, or
  • The STATED VALUE of the Offer itself.

If you are not ranked number one on the Pay-Per-Click engines, bid yourself up to number one as long as it is feasible in terms of the Cost per Visitor as it relates to Your average Profit per Sale.

If you have confidence in your ads, consider placing some PAID Classified ads, and/or consider renting a bigger Opt-In List.

Additionally, you can actually submit an ad to an Ezine editor and have that Ad draw people to Your Site. The reason why this wasn’t suggested earlier is that if you can get that Editor to become an Affiliate, he will promote Your Site for FREE and be paid only on Sales. Not only is this more cost-effective for you, but the Ad will pull a heck of a lot better when the Editor of that Ezine is promoting it himself, telling his readers in his OWN WORDS why is impressed with your offer. It’s not the same amount or level of interest when it’s a paid ad verses when its an AFFILIATES TESTIMONIAL!

Be more aggressive in Your RECRUITING of Affiliates. Not enough Sales means in part that there may not be enough Traffic to Your Site. What would the addition of 100 more Affiliates promoting Your Site do for your Profit Generation? Send out your letters to potential Affiliates. Strengthen your copy and/or your offer to them. Fax them. Call them. Get them to sign up. If you’re not generating enough Profit, you NEED THEIR HELP!

Strengthen your Autoresponders in every area. From responding on a no-sale, to offering a Special Discount, to offering a New Product, Your Opt-In List is worth GOLD to you IF AND ONLY IF you use it to your optimum advantage. There are indeed Sales on the Back- end and its Your Job to find them!

Now take a look at Your Site for the Sale-To-Prospect Ratio.

Have you tested your Headline? How about your Sub-Heading? Your information line?

Does your first paragraph develop interest?

Does the passion of Your Belief in Your Offer come through?

What would lowering the price do? Would it increase Sales enough to Net more money to you? How about Raising the Price? Have you tested either of these?

Marketing and Sales, and Sales and Marketing, and Marketing and Sales.

Get the Picture?

ON A MONTHLY BASIS:

 

 

 

There are three main tasks that need to be done on a Monthly Basis.

FINANCIAL STATEMENTS AND MONTHLY REPORTS:

On a monthly basis, you need to produce your Financial Statements. If you are unfamiliar with this aspect of Business, don’t panic. The program that will be recommended to you in the TOOLS Section makes it easy for you to enter information and then it produces your Financial Statements based on that information.

The idea of the Financial Statements is of course to know your Financial Condition. It also creates a track record of the growth of Your Business so that when the time comes that you’d like to sell, you can get Top Dollar for it!

In addition to the monthly Financials, you’re going to want to complete Your Projection for the Month, and how the reality compared to it. This will give you a percentage of the projection that you achieved for the month. Your goal of course, is to reach 90% of your goal at the minimum. Why 90%? Why not 100%?

Well, if you are achieving 100% of your goal EVERY MONTH, you may be setting your goal a bit too low. Reach for the STARS! PUSH YOURSELF! WHY NOT GENERATE MORE PROFIT THAN YOU NEED?!

Make sure that Your Financial Statements are set up to break out your various costs, so that you can see what you paid for the month, quarter, and year to date for specific types of Advertising. If for example, you have 5 pay-per-click engines that you pay monthly, do not lump them into one account. If you do, you won’t know how much you paid for each one. Only by tracking the costs separately, and then following those Visitors through your system to see which Sales resulted from that source, will you know whether that source is an effective source to spend your Advertising dollars on.

If you need to generate $10,000 per month to reach your goals, and that’s what you enter as your number for the month that you are shooting for, and you reach 100% of the goal, then you hit your $10,000 for the month, which is good.

But if you set your goal for $12,500 for the month, and you only reached 90% of goal, that’s $11,250. In the first case, you reached 100% at $10,000. In the second case, you reached $11,250 at 90%. I don’t know about you, but I’d rather REACH FOR THE STARS and come up a bit short, but HIGHER than I would have if I set my goal for the actual number that I needed without adding in a “fudge-factor.”

DIRECTION:

 

 

On a monthly basis, it’s up to you to evaluate Your Business. How is the Market for Your Business? Is it as big as ever? Bigger? Shrinking? Do you need a new approach? A different “lead product”? Has there been damage to your name? Do you need to change Domain names? Is your Site layout stagnant? Or passed by with new technology? Is your product outdated? Is there more competition that ever? And if so, how are going to meet that challenge? Sell more benefits? Merchandise more imaginatively?

Axiom Number Sixty-Seven IF YOU AREN’T STEERING YOUR SHIP, EVENTUALLY YOUR SHIP WILL CRASH AND BURN.

Businesses will run on autopilot for a short while when times are good. But they will not run that way indefinitely. There are way too many hungry newcomers who want what you have. And the Market is constantly changing. If it were the case that Businesses could run forever on Auto-pilot once they are cranked up, there wouldn’t be nearly so many Businesses that go out of Business, especially after many years in Business. Often times, once the money starts coming in on a consistent basis, the owner gets sloppy

And that’s when bad things happen.

Don’t let this happen to you!

DUPLICATION:

 

 

So, now you know how to run a Successful Web-based Business. You may or may not be generating the Desired amount of Profit, but you have this one down to a Science and you’re good at it. You know the ins-and-outs now. You know how to set up a Site, how to Market it, how to build your Affiliate Program, and how to make your After-Market Sales through the use of Autoresponders. You know how to make your adjustments, track your profits, review your Reports, add new Products, and earn a strong income.

WHY NOT DUPLICATE YOUR EFFORTS?

Axiom Number Sixty-Eight IF YOU ARE EARNING $200,000 A YEAR FROM YOUR ONE SITE, IS THERE ANY REASON WHY ANOTHER SITE WON’T ALSO MAKE YOU $200,000 A YEAR?

 

 

IS THERE ANY REASON TO STOP AT JUST TWO SITES?

If you can develop Your Site to earn $200,000 per year, and then you could develop a second site to earn $200,000 per year, THEN YOU COULD DEVELOP AS MANY SITES AS YOU WANT, TO EARN $200,000 PER YEAR EACH!

WHAT YOU ARE LEARNING IN THIS COURSE TRULY IS YOUR WAY TO EARN THE AMOUNT OF PROFIT THAT YOU DESIRE TO REACH YOUR GOALS AND LIVE YOUR DREAMS…

AND THEN SOME!

 

This new technology, known to us as the INTERNET, has created the opportunity for regular folks to learn how to Market and how to Sell without having to knock on doors or dial phone numbers. And because of the INFORMATION AVAILABLE on HOW TO DO IT, and the TOOLS AVAILABLE to GET IT DONE, NOW MORE THAN EVER, YOU REALLY CAN, FOR A PRETTY SMALL INVESTMENT, GO INTO YOUR OWN INTERNET BUSINESS AND BE SUCCESSFUL AT IT BEYOND YOUR WILDEST DREAMS!

On a personal note, I cannot tell you how good it feels to be the one to help you along!

In Chapter Fourteen we will discuss some of the legalities involved, things that you may not be aware of, and everything that you need to know to run your business legally, legitimately, and in accordance with rules that you may not even know exist!

Part 3 Overview

PART THREE is dedicated to the actual mechanics required for the Successful day-to-day Operation of Your Business.

In PART ONE of this Course, we explored all of the aspects of what it takes to be Successful in Business. From your Self-Image, to defining your Dream, to setting your Goals, to determining the desired amount of Profit that you need to generate to accomplish your Goals and to live your Dream, we created a Solid Foundation for Your Success.

In PART TWO of this Course, we explored the Marketing and Sales techniques that are needed in order to create Visitors, turn the Maximum number of Visitors into Prospects, and Maximize your Sales-To-Prospect Ratio. We determined what types of Products to sell, and we designed a Successful Sales Site as it relates to the Structure and Verbiage required based on Sound Sales Principles.

You now know EXACTLY how much Profit is needed to achieve your Goals, and The Product type, Marketing Plan, Sales Strategy, Site Structure and Verbiage required to Generate that Profit.

PART THREE will address all of the supporting aspects of Your Business, which is an integral part of Your Success. When you have concluded Part Three, you will be provided with the following:

In your hands, you will have an EXACT, TEN POINT PLAN FOR SUCCESS!

  • YOUR DREAM
  • YOUR GOALS
  • YOUR BUDGET
  • YOUR POSITIVE AFFIRMATIONS
  • YOUR MARKETING PLAN
  • YOUR SITE
  • YOUR TOOLS
  • YOUR DAILY, WEEKLY AND MONTHLY TASKING
  • YOUR BUSINESS PLAN and
  • YOUR WORKING BUSINESS MODEL

You will have a STEP-BY-STEP plan of attack so that you can be SUCCESSFUL in Your Business Venture.

EXACTLY As promised!

Let’s begin with an overview of the actual Operation of Your Business, and we will discuss the principles behind what makes your Business tick and how to best prioritize your efforts.

© 2019 Rob Raskin | All Rights Reserved