In this Chapter, we learned Nine Important Axioms:
Axiom Number Fourty – THE BIGGEST SALE YOU WILL NEED ON THE INTERNET IN ORDER TO BE SUCCESSFUL IS TO CONVINCE ESTABLISHED SITES TO PROMOTE YOUR OFFER.
A Strong and Successful AFFILIATE MARKETING Campaign is ABSOLUTELY CRITICAL to YOUR SUCCESS.
Axiom Number Fourty-One – BUILDING AN ARMY OF AFFILIATES TO REFER QUALIFIED VISITORS TO YOUR SITE IS THE SINGLE MOST CRITICAL PART OF THE PROFIT GENERATION OF YOUR BUSINESS!
BOTH Your Own individual efforts, AND the efforts of the ARMY that You assemble, will combine to DRIVE TRAFFIC TO YOUR SITE!
Axiom Number Fourty-Two – THE SINGLE MOST CRITICAL ELEMENT OF YOUR MARKETING SUCCESS IS ACHIEVED BY BUILDING YOUR VERY OWN LIST OF PEOPLE WHO HAVE AGREED TO HEAR FROM YOU.
The LARGER you build this List, the More people that you will be able to approach to either CONTINUE TO MAKE YOUR OFFER, or, OFFER NEW PRODUCTS OR SERVICES.
Axiom Number Fourty-Three – THE REPEAT METHOD, DONE PROPERLY, COULD RESULT IN GENERATING AS MUCH PROFIT AS YOUR GROSS NEW SALES VOLUME!
Your contact with Your List that will include both Prospects and Customers is done through your own Electronic Magazine. This is called an “Ezine” in Internet “lingo”. By publishing one twice a month, for example, you are INFORMING your List by providing Valuable, Free Information, and at the same time Promoting a New Offer.
Axiom Number Fourty-Four – CONSISTENCY BUILDS A COMFORT LEVEL WITH YOUR LOYAL FOLLOWERS, AND CREATES AN AIR OF PROFESSIONALISM AND CONFIDENCE.
Now let’s discuss HOW TO GET THE EMAIL ADDRESSES of people that have visited Your Site to build the list of those folks to continue to Market them.
Axiom Number Fourty-Five – OBTAINING THE NAME AND EMAIL ADDRESS IS A CRITICAL PART OF THE AMOUNT OF PROFITS THAT YOU GENERATE.
The reason why you want the Prospect’s First Name and Email Address is because the program you will be using will personalize the Email that you send to them, putting their First Name in the Subject Line of your message. This INCREASES the percentage of time that an individual will open a message.
Axiom Number Fourty-Six – IF THEY DO NOT PURCHASE YOUR OFFER, YOU CANNOT LET THEM LEAVE YOUR SITE WITHOUT OFFERING THEM SOMETHING OF VALUE IN RETURN FOR THEIR NAME AND EMAIL ADDRESS.
Offer Your Prospect something of Value in order to get their First Name and Email Address. Here are some GREAT WAYS TO DO THIS!
Axiom Number Fourty-Seven – IN SALES, THE SINGLE MOST CRITICAL PIECE OF INFORMATION, THE DIFFERENCE BETWEEN CLOSING THE SALE 100% MORE OFTEN, IS FINDING OUT WHAT THE OBJECTION IS.
The REASON why Your Prospect didn’t buy, in Sales Terminology, is called the OBJECTION. Getting the OBJECTION IS CRITICAL because it allows you to design an Autorespond message that SPECIFICALLY ADDRESSES the issue of the Prospect’s OBJECTION.
Axiom Number Fourty–Eight – IT IS MUCH MORE COST EFFICIENT TO SELL AN EXISTING CUSTOMER, THEN AN EXISTING PROSPECT, OR A NEW PROSPECT, IN THAT ORDER.
A CUSTOMER WILL BE MORE APT TO TRUST YOU AND BUY ANOTHER PRODUCT BECAUSE THEY HAVE AN ESTABLISHED RELATIONSHIP WITH YOU.
COLD MARKETING – EXACTLY HOW TO START WITH 5 WELL-EXPLAINED STRATEGIES TO MARKET FOR FRESH BUSINESS.
- Utilize Pay per Click Engines via Google search
- Utilize Rented Opt-In Lists via Google search
- Utilize Services that guarantee a certain number of hits from a TARGET MARKET LIST via Google search
- List Your ad in 2000+ Free Classified Ad locations via program in TOOLS Chapter of Part Three
- Use 2 programs in the TOOLS Section to Achieve and Maintain Top Ranking in the Search Engines for free, Qualified Traffic
REFERRAL MARKETING – EXACTLY HOW AND WHY TO BUILD AN ARMY OF AFFILIATES TO HELP PROMOTE MY OFFER.
Utilizing the programs that will be discussed in the TOOL SECTION of Part Three, you will extract lists of AFFILIATES that are associated with the TOP SITES in Your Market, and SELL THEM on PROMOTING YOUR OFFER in return for a COMMISSION and BUILDING THEIR LIST.
REPEAT MARKETING
CAPTURE THE PROSPECT’S NAME AND EMAIL ADDRESS, AND UTILIZE AUTORESPONDERS TO DEVELOP AN AUTOMATED MARKETING CAMPAIGN TO MAXIMIZE YOUR SALES AND THUS GROSS PROFIT. The program for this application will be discussed in Detail in the TOOLS Section of Part Three of this Course.
THAT’S IT! YOU ARE ON YOUR WAY TO GENERATING PROFITS!!