About Rob Raskin:
Some people were born to go beyond the standard, and Rob Raskin is one of them. Rob began his life in Brooklyn in 1956, and his entrepreneurial spirit was apparent right from the start. By the age of twelve, Rob was mowing fifteen lawns a week and removing as much snow as possible to clear the route for his newspaper customers on Long Island. Rob has always excelled as a student from Brooklyn’s SUNY in Stony Brook to his new home after relocating in 1977.
Throughout his adulthood, Rob Raskin has been a successful business owner and consultant. Rob has a broad spectrum of credentials surrounding the area of business consulting. His area of expertise includes marketing, sales organization, and operations consulting. Rob has a plethora of knowledge and experience from running a business, which is how he’s developed an understanding of how to set a new or existing business up for success. It all comes down to examining specialized aspects of the particular company model and strategizing the perfect system to reach intended consumers.
When it comes to marketing, Rob Raskin’s background asserts that a business must have a method that will solely focus on implementing strategy and analytics. Rob perpetually states that a successful business requires a well-executed tactical plan that employs marketing through the company’s specific needs. As a result, he is highly qualified to review the placement and verbiage of the ads, review how resets, referrals, and call-ins are handled, and make recommendations to increase both quality and quality, among many other marketing factors.
Sales organization consulting and operations are another aspect of a business that Rob specializes in to help companies develop and ultimately grow. These two elements of a business go hand in hand. Here we are referring to the application of services that enhance internal performance and operations. For a business to efficiently run, the segmentation of any team should be considered as much as supervising production. All elements are essential for the success of a business model, which is why every area should be closely examined as they affect the company structure and, most importantly, the level of success pursued.
Qualifications:
MARKETING CONSULTING:
- Review the Placement and verbiage of the ads
- Review how the applicants are handled
- Analyze the Pay structure as it relates to lead cost
- Review Base, Commissions, Bonuses, Incentives, and Benefits
- Review how Reps are trained and promoted
- Observe Management Team
- Observe the Operation of the Room
- Review Confirmation Process
- Review How Resets, Referrals and Call-ins are handled
- Review Cold, Referral, Reset, Call-in and Confirmation Scripts
- Make Recommendations to increase both Quality and Quantity
SALES ORGANIZATION CONSULTING:
- Review the Placement and verbiage of the ads
- Review how the applicants are handled
- Analyze the Pay structure as it relates to lead cost
- Review Base, Commissions, Bonuses, Incentives, and Benefits
- Review how Reps are trained and promoted
- Observe Management Team
- Observe the Sales Operation
- Review Dispatch Process
- Review How No-Shows, One-legs, Cancels, and PNS’s are handled
- Review Referral and Self-Generated Lead Program
- Review All Sales Presentations
- Review Closing Percentage and Cancel Rate
- Make Recommendations Accordingly
OPERATIONS CONSULTING:
- Observe Operation of the Business
- Review Financial Statements
- Identify the Major Factors that Directly Affect Your Profitability
- Build a WORKING BUSINESS MODEL
- Identify Adjustments to Positively Affect Each Variable
- Provide Report for EXACTLY which Variables Most Affect The Profitability
- Discuss Future Plans for the Business
- Identify Ways to Increase Business, Expand, Duplicate, or Exit
- Make Recommendations Accordingly